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The value of a buyer's agent: more than opening a few doors

By
Real Estate Agent with Thompson Company, REALTORS® 240.593.2860 MD594797

Buyer's agents only need to open a few doors and fill out some documents to earn a hefty commission. There is so much information online nowadays!

I beg to differ. These are attention-grabbing headlines, and also a myth. 

*** Settle in with a beverage of choice, this is going to be a long one. ***

I'd argue that there is too much information online, or it's inaccurate, or conflicting, or outdated, or missing crucial pieces. 

Just research any property on different real estate websites and you'll get value estimates that can differ by tens of thousands of dollars. Why that is, is a topic for a different blog. 

Would you, the seller, entertain an offer from an unrepresented buyer who just picked the lowest of all, or would you rather negotiate with the buyer whose agent pulled the most relevant comps from the Multiple Listing Service, compared location and upgrades and educated their buyer about the true value of your home - which, if your agent did their homework, is around or above your list price?

A dedicated buyer's agent invests (a lot of) time and effort upfront - often over several months - before a contract is ratified. 

Before I show houses to a buyer, I schedule several consultations. During these consultations, I go over my role as an ABR® (Accredited Buyer's Representative), find out about the wants and needs the buyer has, get a sense of their financial readiness, and either come up with a gameplan to improve said readiness, or refer to one of my trusted lenders. I'll verify with the loan officer that all information has been reviewed and we discuss different loan scenarios, how much a condo would lower purchasing power compared to a single-family home, and the time it will take to close. The best lenders will also do all possible legwork upfront to avoid surprises later. 

Next, my buyer client and I will review market conditions and set expectations. We'll identify the neighborhoods that best suit my buyer's needs and budget. I'll also send them a set of offer docs for review and then go over it all to make sure the buyer has a clear understanding about their responsibilities, deadlines, and contingency options before writing their first offer. 

Maryland has relatively small counties, all of which come with their own set of disclosure requirements and laws. While my main service area is between DC and BMore, I have helped buyers purchase in Frederick, Montgomery, Carroll, Howard, Baltimore, Anne Arundel, Prince George's, and Queen Anne's counties. Many buyers will also consider purchasing in two or more counties which means explaining the different addenda and contract options and requirements.  

Only after my buyer has their preapproval in hand and has been educated about the process and documents required will I start "opening doors". As mentioned above, it can take weeks, months, or sometimes even years until we get to this point. A buyer may not be ready when they first start thinking about buying, life events can take precedence, or we have to deal with market conditions that make buying a difficult task.

FYI, I have not been paid at all for my time and efforts at this point. I get paid once I sell *your* house and, in a combined effort with the listing agent, lender, appraiser, title company, inspectors, and insurance agents, facilitate a successful closing. 

I'd like to argue that I am doing just that, I am selling your listing. When you get an offer from my buyer then it is because we've identified your house as one of the best choices for my buyer. We've compared it to others on the market and investigated the neighborhood. We may have already done a pre-offer inspection to make their offer more attractive to you. My buyer is aware of any upgrades they' may have to make in the future, or which appliances are nearing the end of their lifespan. We've reviewed your required disclosures, pulled county records, and poured over the comps. I've touched base with the listing agent to find out what is most important to you. Can we accommodate a rent-back? Do you have a preferred closing date? Do you need to treat it as a 1031 exchange?

When my buyers' offer is presented to you, the seller, you can rest assured that they are as educated as possible and in the best financial position to close on the purchase. I don't like surprises, or contracts falling apart, or any ambiguity - and neither should you. 

The role of a buyer's agent. More than opening a few doors.

Sure, occasionally we get lucky with a ready, willing, and able buyer who just sort of falls out of the sky and has identified a property they want to buy. More often than not, however, that is simply not the case. These buyers are either repeat buyers and we've done the work in years past, or buyers who were referred to us because we've done the work with somebody else in years past. More often than not, it takes time, and sometimes even 28 home tours and 7 offers

And, yes, I do have to mention that not all agents have the same work ethic, years of experience, knowledge, tenacity, and passion to see you succeed. That's why you should research prospective agents, ask friends or family about their experience, and ask qualifying questions. When it comes to choosing the right-for-you agent, you have a choice, whether you are buying or selling. 

When I represent sellers in Maryland, I cannot - nor would I want to - also represent a buyer at the same time. Dual Agency is limited to the brokerage, meaning, the broker can designate one agent to represent the seller and another to represent the buyer. It is a very fine line to navigate, however. I very much believe that it is in the best interest of all clients to have a designated - and dedicated - REALTOR® representing their respective interests while cooperating to drive the transaction toward a successful settlement. 

A buyer who is well-prepared and well-qualified benefits both parties, buyer and seller, and eliminates potential contract hurdles from the get-go. A smooth transaction is what we strive for, with as little stress as possible for all involved and on-time settlements. Let's not underestimate and undervalue the role the buyer's agent played in doing just that. 


This is my point of view as a REALTOR® who is passionate about this industry and the services and value we provide to consumers. I enjoy and thrive in both roles, as a listing and as a buyer's agent - but never in the same transaction. Licensed since 2004, I have plenty of stories from the Real Estate trenches and will be sharing a few over the coming weeks that show just how valuable buyer representation is. Stay tuned. 

#2 The value of a buyer's agent: the forgotten storage unit. 

#3 The value of a buyer's agent: the pet policy dilemma. Exhausting all options. 

#4 The value of a buyer's agent: protecting the client's best interest. The repairs that never happened. 

#5 The value of a the right buyer's agent: presenting a clean offer. I wrote this post in February of 2023 but it fits right in with this series. 

#6 The value of a buyer's agent: protecting the client's best interest, part 2. The REO listing with a lien (ignored). 

#7 The value of a buyer's agent? But buying a house is so easy! 

Posted by

Andrea Bedard
Thompson Co., REALTORS®

Silver Spring, Maryland
andreabedard.com

Fluent in Real Estate and German.
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Comments(12)

Michael Jacobs
Pasadena, CA
Pasadena And Southern California 818.516.4393

Hello Andrea - to those outside the real estate world, there is much that is not-so-easily-understood.   Education and additional explanation continue to play a part for any practitioner.  

Nov 08, 2023 03:28 PM
Andrea Bedard

So true, Michael Jacobs, educating the public about what we do, how we help them succeed, and how much value we bring to the table, is very much part of our job description.  

Nov 11, 2023 07:49 AM
Kathy Streib
Cypress, TX
Home Stager/Redesign

Well said, Andrea. Many do not understand what a buyer's agent does. It's not just walking up and grabbing the key from a lockbox. This is an excellent explanation!!

Nov 08, 2023 06:07 PM
Andrea Bedard

Thank you, Kathy Streib! I can't count how many times I've been told "you have a stressful job" or "I couldn't do what you do". I see it as a huge compliment. This is a tough business to be in, but I wouldn't want to do anything else.  

Nov 11, 2023 07:50 AM
Ed Silva, 203-206-0754
Mapleridge Realty, CT 203-206-0754 - Waterbury, CT
Central CT Real Estate Broker Serving all equally

You are so right as it is more than just opening a door. It is a guidance position to ensure the buyers get a good house and help them avoid issues.

Nov 08, 2023 06:46 PM
Andrea Bedard

Guiding, educating, and helping clients succeed! It all involves SO much more than getting the key out of the lockbox. Staying up to date on new rules and regulations, revised contract paperwork, new addenda and disclosure requirements.. there's a lot happening behind the scenes that the public is not aware of. 

Nov 11, 2023 07:52 AM
Endre Barath, Jr.
Berkshire Hathaway HomeServices California Properties - Beverly Hills, CA
Realtor - Los Angeles Home Sales 310.486.1002

Loved your post Andrea Bedard  so many buyers do not get the value of a buyer's agent, now with changes coming on the horizon, they will feel the pain not having a buyer's agent, Endre

Nov 08, 2023 11:14 PM
Andrea Bedard

There's so much we can say about that, Endre Barath, Jr.  In a nutshell, any drastic change would be a huge disservice to the public - especially VA buyers since paying for a buyer's agent is not an allowable expense under their rules. I take pride in the work I do, and to see the attempts to discredit that, is painful. But, I remain confident that all will work out in the best interest of all our (future) clients! 

Nov 11, 2023 07:55 AM
Richard Weeks
Dallas, TX
REALTOR®, Broker
Great information, thanks for sharing.  I hope you have a great day.
Nov 09, 2023 02:56 AM
Sham Reddy CRS
Howard Hanna RE Services, Dayton, OH - Dayton, OH
CRS

Great information Andrea, thanks for sharing!!!

A buyer may not be ready when they first start thinking about buying, life events can take precedence, or we have to deal with market conditions that make buying a difficult task.

Nov 09, 2023 03:49 AM
Nina Hollander, Broker
Coldwell Banker Realty - Charlotte, NC
Your Greater Charlotte Real Estate Broker

Loved your title and your message, Andrea. I've long said to prospective buyers that any idiot with a license can open a door... what counts is all the stuff before the door is opened and after the door is opened.

Nov 09, 2023 04:40 AM
Andrea Bedard

Yes, exactly!! There's so much work, due diligence, research, problem-solving... that the public is not aware of. Thank you, Nina Hollander, Broker

Nov 11, 2023 07:57 AM
Kat Palmiotti
eXp Commercial, Referral Divison - Kalispell, MT
Helping your Montana dreams take root

Excellent post - excellent buyers agents are not just door openers, they are so much more. As you perfectly pointed out!

Nov 09, 2023 05:39 AM
Andrea Bedard

Thank you, Kat!

Nov 11, 2023 07:58 AM
Adam Feinberg
Elegran - Manhattan, NY
NYC Condo, Co-op, and Townhouse Advisor

I wish it was that easy. Any buyer that has gone out with me to view at least a few apartments realizes very quickly just how much the right buyer's agent can add value. If the building is more than 25k feet, where are they with Local Law 97 compliance, Sidewalk shed up- oh...is it Local Law 11 compliance work? Is it funded? If it's not funded, how much is the special assessment and for how long?  How is the reserve looking?  If we are looking at co-op's- do they allow pied a tiers'? What about sublets- are they allowed and for how long? Any guidance from the board on DTI ratio's since the board is likely to be far more restrictive than any bank? What about Post Closing Liquidity? Does the building allow W/D's in unit? What about Dogs? Forget about pre-approvals- does the buyer meet DTI, Down Payment and Post closing liquidity by the co-op board?  What about ARM's- will the board allow buyers to finance with them? What about..... I can go on and on... but the point is- opening the door is the smallest fraction of what I do.

Nov 10, 2023 12:54 PM
Andrea Bedard

Thank you, Adam Feinberg, for your thoughtful comment on my post! It emphasizes the work, knowledge, and due diligence that goes into every transaction.  

Nov 11, 2023 08:00 AM
Kathy Streib
Cypress, TX
Home Stager/Redesign

Nov 11, 2023 05:57 PM
Andrea Bedard

Thank you, Kathy!

Nov 13, 2023 07:42 AM
Leanne Smith
Dirt Road Real Estate - Golden Valley, AZ
The Grit and Gratitude Agent

Your posting is right on target.  Dirt Road Real Estate does dual consent with the same agent.  With so many properties being rural and numerous agents not understanding the properties or the ins and outs of rural living, dual consent does happen.

Nov 12, 2023 06:13 AM
Andrea Bedard

Thank you, Leanne Smith! You can't do so in Maryland. We can assist an unrepresented buyer with the documents but that's about it. Q: Do you think I should make my offer contingent on a home inspection? A: I'm sorry, I can't advise you on that.  That's just too fine a line to walk on, so I've never put myself in that situation but referred to another REALTOR instead. 

Nov 13, 2023 12:08 PM
Dorie Dillard Austin TX
Coldwell Banker Realty ~ 512.750.6899 - Austin, TX
NW Austin ~ Canyon Creek and Spicewood/Balcones

Good morning Andre,

I'm so glad that Kathy Streib featured your post in her "Ah-Ha" moments for the week as I missed it. What a timely and well written post that really spells things out. Buyer agents are not just agents who open doors for buyers. they are an integral part in a transaction and I want buyers represented by them! They deserve quality representation.

Nov 12, 2023 08:07 AM
Andrea Bedard

They sure do! A world without buyer representation could be detrimental to first-time buyers and certain demographics, especially. I would prefer to not have to walk that fine line between representing my seller and merely assisting a buyer with documents b/c that's all we are allowed to do for unrepresented buyers. Thank you, Dorie Dillard Austin TX

Nov 13, 2023 12:11 PM