Trolling the Obituaries? THINK Before You Do
This is an old post, but just as important today as it was when Debe wrote it.
So You've Been Told to Build Your Business by Trolling the Obituaries? THINK Before You Do!
Before you take the advice from your real estate broker, trainer or coach, PLEASE READ THIS. You never know who the recipient of your contact REALLY is or, possibly even more importantly, WHO THEY KNOW!
A dear friend in the business shared with me that following the recent death of her father, her mother began receiving letters and calls from agents (coincidentally, all from the same brokerage), letting her know that they were sorry for her loss. Nice, right?
Well, before you respond, read on. Not only are they mailing and phoning this agent's mother their condolences, they are telling her that they are 'SURE' that she will want to either "escape the memories of her loved one" (by selling her home) or she "likely can no longer afford to keep her home!"
WHAT?
Seriously, if I hadn't seen them, I don't know that I would have believed it!
My friend's mother shared these letters with those of us who visited her at her home following the funeral. She felt that perhaps she was being too sensitive so, she wanted others' perspective on these letters (TEN OF THEM - I kid you not). Every single reader of the letters exclaimed, "HOW RUDE!" Every single person who read these letters also saw, not only the name of the agents who were so incredibly rude to send them but, the name of their brokerage. Remember, they were very similar (form style) letters FROM AGENTS FROM THE SAME BROKERAGE!
Now, this agent's mother is definitely not short of money, very well-respected in the community and in her grief, has managed to share her letters enough to turn an entire neighborhood (and a really nice one at that!) and a very large segment of the community against that ENTIRE brokerage whose agents were so incredibly disrespectful.
This grieving widow's sweet comment was, "Why would I want to leave ______'s memories behind? I'm not going anywhere. This is my home; this is where I feel at peace."
So, if you've been told to troll the obits, please beware of how this is received. I can assure you, this tactic will NEVER be well-received.
© Debe Maxwell | The Maxwell House Group | CharlotteBroker@icloud.com | Trolling the Obituaries? THINK Before You Do
DEBE MAXWELL, CRS*
Broker | Savvy + Company
(704) 491-3310
CALL OR TEXTOFFICE
(704) 330-8326
1920 E 7th Street
Charlotte, NC 28204
Search Homes | Testimonials
Free Home Valuation*Certified Residential Specialist (CRS) is the highest credential awarded to residential sales agents, managers and brokers.
Comments(10)