Admin

Civic Minded Marketing

By
Services for Real Estate Pros with Creative Read, Inc.

BannerThere's a great deal of activity these days among various organizations to register as many voters as possible in advance of the Presidential election in November.  Citizens must be registered 30 days in advance of the election for the address where they are currently living at the time of the election. 

So is this a good reason for agents to contact their past clients and their entire sphere of influence with this timely reminder?  Who better to reach out and offer assistance and information than the agent who sold them their house?  Whether it's a phone call, note, mailer or email, agents can explain that if anyone is unsure as to whether or not they are registered at their current address, there is no penalty to register again just to make certain.

Registration forms are available (in bulk) for free from county or city voter registration offices and can be mailed to clients who can then fill them out and mail them in directly to the appropriate registration office listed on the form.  There is also an online option at www.RockTheVote.com

I am not suggesting that this should be a political effort.  Voting is both a privilege and a responsibility, Vote Buttonand agents would be offering a valuable reminder and service in reaching out to their sphere well in advance of the October deadline.    I would also suggest that settlement companies should keep the forms in their offices.  Clients waiting for their closing can fill them out, place them in the envelope provided, and the settlement company can offer the first class postage stamp and the courtesy of mailing it in from the office.  That is a valuable service that should be offered even in years that don't have an election!  Most people just don't have registering to vote on their minds until right before an election rolls around and they sometimes miss the cutoff.

NewspaperDifferent states have different rules and regulations that need to be followed.  It's quite easy to find the information and get the forms through your local voter registration office or through either of the two political campaigns.   This is just another way to reach out and remind people that real estate agents are always thinking of the folks in their network and offering assistance as needed.  Participating in local voter registration drives is also a great way to meet other people in your community!  And certainly make sure as you go forth in this effort that you are registered to vote yourself!

Bill C. Merrell
Merrell Institute ~ Appraisal Education Network - Bohemia, NY
Ph.D. - Merrell Institue

Most who complain, never took the time to vote in the first place.

Great Blog- Keep 'em coming.

Bill

Jul 07, 2008 05:57 AM
Catherine S. Read
Creative Read, Inc. - Fairfax, VA

Bill - The voter turnout in this country has been historically low in every election.  Part of it might well be the process to register, so it makes sense to remove that as a barrier.  It's also a great way for agents to get involved in their communities - a win-win for everyone.

Jul 07, 2008 11:47 PM
Nancy Pav
Century 21 Redwood Realty - Ashburn, VA
Nancy Pav, Your "GottaHave" Realtor

What an interesting idea Catherine.  I'd have to think about this for a bit.  I'm hesitant to talk about any of the polarizing issues...politics, religion and now short sales!

Jul 08, 2008 03:58 AM
Catherine S. Read
Creative Read, Inc. - Fairfax, VA

Nancy, I certainly understand not mixing business and politics.  But a democracy is based on self governance.  If people don't participate in the process, they leave it to their neighbor to make the choices that they will have to live with for years.  Bill makes the point that it doesn't stop the non-voters from complaining however . . .

Jul 08, 2008 04:05 AM
Nancy Pav
Century 21 Redwood Realty - Ashburn, VA
Nancy Pav, Your "GottaHave" Realtor

I agree with Bill's point!  It seems to me that non-voters do the majority of complaining.  I'd rather leave the "get out the vote" stuff to others.  Once I open that can of worms, people will ask my opinion and will I be disagreeing with half the population?  more? less?  I'm concerned that my political viewpoint will cloud someone's decision to do business with me.

Jul 08, 2008 01:38 PM
Nancy Pav
Century 21 Redwood Realty - Ashburn, VA
Nancy Pav, Your "GottaHave" Realtor

And here's a bit of trivia for you...Did you know that political affiliation is a protected class in Washington, DC??

Jul 08, 2008 01:40 PM
Catherine S. Read
Creative Read, Inc. - Fairfax, VA

I don't think anyone should engage in something they aren't comfortable doing.  Not every marketing idea is a good fit for everyone.  Very interesting about political affiliation being a protected class in DC!  That helps to ensure Libertarians and Ralph Nader supporters are not being slighted in any way!

Jul 08, 2008 02:05 PM