Ask An Ambassador: Eye-deal Blogging

Real Estate Agent with Transaction Alliance 513.520.5305 SAL.2002007747

For blogging to work for you,  you have to succeed in gaining attention (be it bots or humans) and there are multiple factors involved, and a big part of it comes down to various eye tests.

If you're in a community such as this one, the rules of gaining engagement may be different than when writing for the consumer, but the fundamentals remain much the same.

1.  Have a title that catches the eye 

My Tuesday posts have strictly been of the Ask An Ambassador series for years.  I would hope by this point that the AAA lead-in is sufficient for some to check out what's inside, but if not, what comes after has to do the job.  Be it wordplay, clickbait style words/phrases (Ultimate, Complete, Shocking), a keyword that you know your audience reacts to (e.g. Zillow anyone??).

If you're after consumers, you may need to be much more concerned with winning the bot wars, so using SEO terms may be critical.  Be specific about your new listing!  Where EXACTLY is it?  Just saying waterfront, gated community, etc. is too generic vs.  "Cincinnati Gated Community Ranch Home For Sale"

2.  Eye candy 

Glance through this site's blog roll.  What catches your eye first?  The titles, or the pictures?  I think most will say picture first, title second.  If you don't have your own photos (I did this time), find a good source such as  A few minutes investing in picture selection may be key to getting an open and being skipped.  If needed, sprinkle more graphics/pictures in your post. 

At a minimum, use sufficient white space, font size, etc. to make your post easy to read.  Avoid the dreaded wall of words.  No matter how good your content might be, if it's eye strain to read, readers will bounce out quickly.

3.  Reputation is in the eye of the beholder

I don't do politics in my posts, but as a prime example of how reputation impacts whether a consumer clicks or not, don't certain media outlets have reputations for fronting for one side of the political aisle or another?   So if you did a search for a topic, would you read a result from a source that is typically the opposite of your views?

On the other hand, if you find a source that reliably provides good information, entertains, etc., wouldn't you be a bit more willing to overlook a title or graphic that isn't award winning?


Basically working this trio of factors increases your odds of being found, being clicked, being read, and being contacted IF the content inside the post is worthwhile.

Sure there are other factors such as spelling, grammar, post length and more that can impact your ability to be found and read, but mastering some key basics improves your odds of success.

Until next Tuesday, just Ask An Ambassador if you need help,

Bill & Liz aka BLiz

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Serving Warren County Ohio & Adjacent Areas

The Liz Spear Team of Transaction Alliance
Elizabeth Spear, ABR, Ohio License SAL.2002007747

William (Bill) Spear, Ohio License SAL.2004011109  Kentucky 77938
Ask for us by name if you visit the office!

Bill Direct:  513-520-5305
Liz Direct: 513-265-3004     
Fax: 866-302-8418


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Comments (17)

Michael Jacobs
Pasadena, CA
Pasadena And Southern California 818.516.4393

Hello Bill (and Liz too) - I think your AAA approach to blogging is no accident.  It consistently works.  And collision-free.

Nov 28, 2023 03:00 PM
Liz and Bill Spear

I'm getting older, have to do what I can to lower my insurance rates :)

Nov 28, 2023 03:04 PM
Kathy Streib
Cypress, TX
Home Stager/Redesign

Hi Bill- You consistently provide helpful information for the members. I totally agree with you...titles and the "staging" of the post are important. And yes, you want your readers to return because they find your information helpful and true. 

Nov 28, 2023 03:36 PM
Liz and Bill Spear

One of the things that has worked with our niche is having consumers find us in multiple spots as they look for information.  No interview necessary, the content gets the job done.

Nov 28, 2023 07:18 PM
Dorie Dillard Austin TX
Coldwell Banker Realty ~ 512.750.6899 - Austin, TX
NW Austin ~ Canyon Creek and Spicewood/Balcones

Good evening Bill,

As usual you are spot on! Mastering some key basics of blogging improves your odds of success: catchy title, appealing to look at and being known for good content is so important!

Nov 28, 2023 03:43 PM
Liz and Bill Spear

And it's something any blogger can do.  The more practice, the easier it gets.

Nov 28, 2023 07:19 PM
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

That cat photo caught my attention more than any other thing today so you must be doing something very right! :

Nov 28, 2023 05:13 PM
Liz and Bill Spear

Laura, I went into my personal stash of photos in this case, and had to decide between Lily, Paisley and Cloudy.  Cloudy got the nod :)

Nov 28, 2023 07:20 PM
Charles Ross - eXp Realty LLC
eXp Realty LLC Salina Group - Salina, KS
Love To Help People

Bill and Liz, your 'Ask An Ambassador' post offers excellent advice for crafting attention-grabbing blogs. Your emphasis on a compelling title, impactful visuals, and maintaining a credible reputation are key elements for successful blogging. This is especially relevant in the real estate sector, where engaging an audience effectively is vital. Thanks for sharing these valuable insights! 🌟🖋️ #BloggingTips 

Nov 28, 2023 06:09 PM
Liz and Bill Spear

Always happy to share what we've learned works in our time blogging.

Nov 28, 2023 07:21 PM
Brian England
Ambrose Realty Management LLC - Gilbert, AZ
MBA, GRI, REALTOR® Real Estate in East Valley AZ

You always give such great advice!  Anyone who follows your blog will certainly become a better blogger!

Nov 29, 2023 05:07 AM
Liz and Bill Spear

It's always my hope to help shorten the learning curve for bloggers.  They succeed on this site and the community does better overall.

Nov 29, 2023 10:10 AM
Kat Palmiotti
eXp Commercial, Referral Divison - Kalispell, MT
Helping your Montana dreams take root

Good morning! I agree and that is all. :-)

Nov 29, 2023 05:32 AM
Liz and Bill Spear

Good morning to you too!! :)

Nov 29, 2023 10:10 AM
Patricia Feager, MBA, CRS, GRI,MRP
Selling Homes Changing Lives

Liz and Bill Spear - in the spirit of the month we celebrate Thanksgiving, I am grateful for all your tips to improve my blogging skills. I have a lot to learn. 

Thank you for supporting the membership.

Nov 29, 2023 05:44 AM
Liz and Bill Spear

We never know it all, always something to add to our toolbag.

Nov 29, 2023 10:11 AM
Carol Williams
Although I'm retired, I love sharing my knowledge and learning from other real estate industry professionals. - Wenatchee, WA
Retired Agent / Broker / Prop. Mgr, Wenatchee, WA

Hi Bill,
Your AAA series has a reputation of providing excellent tips, so I click when I see it. This morning I woke up thinking it was Tuesday and thought you posted unusually early. Then I realized it is Wednesday and I missed it yesterday.  😊

Other than my SCS series, I usually write my article first and then figure out a catchy title to get the clicks.

Nov 29, 2023 07:30 AM
Liz and Bill Spear

My title is often my starting point, but it may get changed (it did this time) if I think of something better.

My Tuesday blog post can be anywhere during the day.  Sometimes I get it done Monday and auto-schedule, but most times it's sit down with an idea and know it out on Tuesday.

Nov 29, 2023 10:12 AM
Lise Howe
Keller Williams Capital Properties - Washington, DC
Assoc. Broker in DC, MD, VA and attorney in DC

I love the photo!  i wish that the Rain allowed for inserting photos in the text a bit more gracefully than the way it is now -I don't like having to put them all the way across the text  - they are too big

Nov 29, 2023 07:39 AM
Liz and Bill Spear

You should be able to resize, but I've not done a lot of inside post photo use in quite some time.  I just drop the Featured photo and leave it at that.

Nov 29, 2023 10:13 AM
Carol Williams

Hi Lise Howe 
I'm not sure what you mean by inserting the photos all across the text, but I think I do. You CAN left or right align the photos with the text appearing to the right or left of the image. You just need to hit the left or right align button after you insert the image into the body of the blog post as I have done in this post. You can adjust the size of the photo as you insert the photo also... so it's not so big.

Be sure to hit the "Advanced" tab when you are in the image insertion editor to give some white space between the photo and the text.

The Feature Image doesn't have that option, though. It is intended to be centered above the whole post.

I hope this helps.

Nov 30, 2023 05:41 AM
Jeff Dowler, CRS
eXp Realty of California, Inc. - Carlsbad, CA
The Southern California Relocation Dude

Hi Bill:

Anyone finding, reading, then acting on your tips will certainly see rewards from their blogging...providing the content is what consumers are looking for. The basics always work.


Nov 29, 2023 10:21 AM
Liz and Bill Spear

And that's the big caveat, IF we give the consumers what they want (and can't find elsewhere), we're in a position to succeed.

Nov 29, 2023 11:36 AM
Wanda Kubat-Nerdin - Wanda Can!
Red Rock Real Estate (435) 632-9374 - St. George, UT
St. George Utah Area Residential Sales Agent

The power of attraction is strong here in the Rain, Bliz. Thanks for your nononsense approach to successful blogging!

Nov 29, 2023 11:18 AM
Liz and Bill Spear

It's one of the things I like about blogging as a marketing tool, I attract clients that want information, no drama, etc.  It's a win-win.

Nov 29, 2023 11:37 AM
Barbara Michaluk
Weichert Realtors | Phone Direct 240-506-2434 | 301-681-0550 office - Silver Spring, MD
Leisure World Specialist / Full Service REALTOR

Hi Liz and Bill, I agree that eye-catching content will grab the attention of your potential clients. Having a niche and posting content to that specific audience is what works!


Nov 29, 2023 12:06 PM
Liz and Bill Spear

Niche blogging is significantly more productive than hitting a wide swath.  Find what the consumers want and no one else is providing and there's a ticket to winning.

Nov 29, 2023 05:28 PM
Leanne Smith
Dirt Road Real Estate - Golden Valley, AZ
The Grit and Gratitude Agent

Great and simple tips. I use this site to secure the emotional marketing value of titles. Over the years it has proven to be successful -

Nov 29, 2023 01:58 PM
Liz and Bill Spear

Thanks!  I'll have to check it out!

Nov 29, 2023 05:29 PM
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

There’s a lot to be said about that, but there’s even more to be said about that wonderful photo of a close-up cat face. :

Nov 29, 2023 10:40 PM
Liz and Bill Spear

With 17 cats and 9 Chihuahuas, I have plenty of photo subjects :)

Nov 30, 2023 06:37 PM
Jeffrey DiMuria 321.223.6253 Waves Realty
Waves Realty - Melbourne, FL
Florida Space Coast Homes

Love it. This is really true. I do not pay as much attention as I should to these things I already know  :)

Nov 30, 2023 07:10 AM
Liz and Bill Spear

Sometimes we have to get back to the basics.

Nov 30, 2023 06:37 PM
Anna "Banana" Kruchten
HomeSmart Real Estate - Phoenix, AZ

Bill what makes your AAA posts stand out to me is that they are always full of simple, easy to follow tride and true methods of what works in the blogging world.  Brings back lots of good memories thinking of all those years of striving to write and create better and better' blogs on a weekly basis.  Always fun new stuff to learn!

Nov 30, 2023 10:35 AM
Liz and Bill Spear

We learned from each other and the AR Staff, and adjust as we've needed to over the years.

Nov 30, 2023 06:38 PM