2024 Executive Strategic Thinking and Planning – Part 1

Real Estate Agent with Dirt Road Real Estate SA676002000

Today, December 1, 2023, January 1, 2024 is just 31 days away. I have been working on my executive strategic thinking and planning for the last couple of months. Now is the time to formalize the actual plan by committing this plan to writing.

I do not employ the words “business planning” because a business plan is what is submitted to a bank. Its construction is not as detailed as an executive strategic thinking plan.  The key word in this planning approach is “thinking.” And I have been doing a lot of thinking.

The first thought thinking process was predicated on being a Rainmaker here on Active Rain. That 2023 goal was achieved as far as points in early November.

Then it was time to craft an updated bio.  To undertake that goal I hired an Active Rain Member, Marte Cliff  to bring a different perspective. We are in the process of finalizing that bio and that marketing goal will be completed shortly. I will add Marte is extremely good at what she does and well worth the investment.

During the last quarter of 2023, I started thinking and planning blog posts for 2024. I will be doing a series entitled “Mohave County AZ the Best Place to Be.” And probably a complementary series about living in the high desert as I have learned that many individuals do not understand all the nuances of living in the high desert as well as in AZ.

I am still researching the benefits of separate Facebook page. As to my website, currently that is parked.

Additionally, I am investigating a separate focus on reopening my consulting and coaching practice specific to executive strategic planning and leveraging psychometric assessments. One of the psychometric assessments I have integrated into my executive leadership and sales coaching practice was the Attribute Index. This is probably the most powerful assessment I have ever witnessed if one truly wants to have clarity about her or his talents and internal thoughts. Our thoughts drive our behaviors.

Given I know many independent contractors and especially real estate agents fly by the seat of their pants as Pilot Captain Wing-It!, providing this supplemental service may help to reduce the number of failed real estate agents. Also with some of the real estate market uncertainty having a supplemental service makes good strategic thinking.

This series will take a real estate agent through how an executable executive strategic thinking plan is created. Remember, each real estate agent is a leader, an executive and the CEO or small business owner of his or her own real estate practice.

Posted by

Leanne M. Smith, MS, GRI, rCRMS

2018 KGVAR Rookie Realtor of the Year-55+
219.508.2859 MST
Life Begins Where the Pavement Ends
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Comments (5)

Will Hamm
Hamm Homes - Aurora, CO
"Where There's a Will, There's a Way!"

Hello Leanne, I got my marketing and budget for 2024 ready doing the week of Thanksgiving.  It is tradition for me to do it that week.


Dec 01, 2023 08:42 AM
Leanne Smith

Good morning Will and great to read. May 2024 bring you continued success.

Dec 01, 2023 08:59 AM
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

Thank you for your kind words, Leanne. Your bio was one of my most difficult to write - simply because you have so many accomplishments and bring so much experience and expertise to your real estate practice.

If anyone has the skill and knowledge to help other agents succeed, it's you. Here's to a fantastic 2024!

Dec 01, 2023 08:46 PM
Leanne Smith

Thank you Marte Cliff for your very kind words. Your efforts revealed how a bio can connect on an emotional level. People buy you first on emotions.

Dec 02, 2023 05:26 AM
Marte Cliff

Yes, that emotional level is important, even if we don't always realize it or admit it.

For instance, I shop at a grocery store that may be a bit more expensive than another choice - because the people there make customers feel welcome. They actually look at us and may take a few seconds for a personal comment. So simple - yet so effective.

Dec 02, 2023 09:49 AM
Endre Barath, Jr.
Berkshire Hathaway HomeServices California Properties - Beverly Hills, CA
Realtor - Los Angeles Home Sales 310.486.1002

I just loved your post on so many levels, and including Marte Cliff  made it even more special, Endre

Dec 01, 2023 09:40 PM
Leanne Smith

Good morning and thank you as always. Yes Marte Cliff indeed made it extra special.

Dec 02, 2023 05:27 AM
Marte Cliff

Thank you Endre Barath, Jr.!

Dec 02, 2023 07:59 AM
Brian England
Ambrose Realty Management LLC - Gilbert, AZ
MBA, GRI, REALTOR® Real Estate in East Valley AZ

That is awesome!  You certainly do a lot more than I have ever done in my career with regard to a plan, haha.

Dec 02, 2023 04:23 AM
Leanne Smith

My sense small business owners must put on the hat of a CEO for a large corporation and take a 30,000 view of their small business within the market plac.

Dec 02, 2023 05:28 AM
Michael J. Perry
KW Elite - Lancaster, PA
Lancaster, PA Relo Specialist

We are reminded that “ You can’t hit a Target that doesn’t exist !” Better to be Purpose Driven .

Dec 02, 2023 07:13 AM
Leanne Smith

As long as we know our purpose with extreme clarity. Thank you for your insightful comment Michael J. Perry 

Dec 02, 2023 07:17 AM