2024 Executive Strategic Thinking and Planning – Part 2

Real Estate Agent with Dirt Road Real Estate SA676002000

Now is the time to return to the basic foundation for executive strategic thinking and planning along with my own business philosophy.

The first question is why am I in this real estate industry?


  • To stay mentally and physically active 
  • To support those seeking to turn their dreams into reality – The American Dream
  • To connect with other like minded individuals
  • To supplement our income

The second question is to answer what are the short and long term objectives of my stakeholders – that being my husband and myself.


  • To continue to save money for retirement  (both short and long term)
  • To have fun while undertaking this objective

Now it is time for me to align my purpose to my vision as I have greater clarity with six years of real estate experiences behind me.

My purpose continues to be a trailblazer.

And as Life begins where the pavement ends

marries very well with my being a trailblazer.

As to my vision, I must answer the following questions:

What is the scope of my real estate practice?


To work with those interested in relocating to NW AZ as well as property owners who wish to sell their property or properties in NW AZ.

What does my real estate practice looks like?

As a independent contractor, there is only myself with my husband as an advisor. Also, the brokerage firm of Dirt Road Real Estate is integrated into my small business.

Who are my clients?


  • Those fleeing from freedom and liberty restricting states
  • Those relocating such as snow bird snowbirds
  • Those U.S. veterans and retiring military personnel
  • Those with who want room to raise horses, cattle, goats and chickens

How does my practice look when successful? 


When incoming real estate sales leads are 95% or greater.

What are my core competencies? 


  • Integrity
  • Knowledge of the area (dirt, vacant land in Mohave County, AZ)
  • Willingness to go the extra mile
  • 5 plus decades of sales experience

Simply speaking “Grit and Gratitude.”

How do I differentiate myself from other real estate agents?


  • I answer my phone
  • I consistently behave with integrity (high ethics, moral code)
  • I demonstrate a willingness to listen
  • I have extensive contract management experience
  • I have 5 decades of sales experience
  • I am process centered

With these questions answered I can craft my vision statement which I will share in Part 3 of Executive Strategic Thinking and Planning.

Read Part 1 if you missed it.


Posted by

Leanne M. Smith, MS, GRI, rCRMS

2018 KGVAR Rookie Realtor of the Year-55+
219.508.2859 MST
Life Begins Where the Pavement Ends
Connect with me on LinkedIn:

Comments (4)

Michael J. Perry
KW Elite - Lancaster, PA
Lancaster, PA Relo Specialist

Success requires Passion- all of our plans/ goals must be “ Want to’s “ instead of “ Have To’s .

Dec 02, 2023 07:15 AM
Leanne Smith

That is true. If I want to do it, I will do what it needs to do it.

Dec 02, 2023 07:16 AM
Will Hamm
Hamm Homes - Aurora, CO
"Where There's a Will, There's a Way!"

Hello Leanne and love the answers and I think I could at something to them.  Always good to remind ourselves why we do things.


Dec 02, 2023 08:55 AM
Leanne Smith

Good morning Will Hamm and thank you for your thoughts.  Take care

Dec 03, 2023 05:46 AM
Carol Williams
Although I'm retired, I love sharing my knowledge and learning from other real estate industry professionals. - Wenatchee, WA
Retired Agent / Broker / Prop. Mgr, Wenatchee, WA

Hi Leanne,
Even as a retired person, these questions in a modified form would be an excellent way to move into the new year.

Dec 02, 2023 10:55 AM
Leanne Smith

Reflection is always a good action. Good morning Carol Williams 

Dec 03, 2023 05:46 AM
Endre Barath, Jr.
Berkshire Hathaway HomeServices California Properties - Beverly Hills, CA
Realtor - Los Angeles Home Sales 310.486.1002

Leanne Smith  loved your post what I thought was missing is that you can also refer buyers and seller to other agents all over the United States thanks to the platform you are on like Active Rain:)Endre

Dec 02, 2023 09:59 PM
Leanne Smith

Yes you are correct about missing out that core competency. Thank you and good morning Endre Barath, Jr. 

Dec 03, 2023 05:47 AM