2024 Executive Strategic Thinking and Planning – Part Six

Real Estate Agent with Dirt Road Real Estate SA676002000

Possibly by now, there may be some questioning why this series begins with these four words:

  1. Executive  
  2. Strategic
  3. Thinking
  4. Planning


What I have discovered from my past executive leadership consulting and sales coaching clients, there was often a confusion by independent contractors with the word and role of an executive. With real estate agents, I have learned there is added confusion about the role of salesperson.

There are numerous definitions for the word executive. However, all definitions agree this person is responsible for creating and reviewing the goals of the company or in this instance small business. This individual is responsible for monitoring the results. Finally, the executive must have strong leadership abilities and skills to execute the strategic plan.


Strategic is from the word strategy and has Greek roots. The Greek word “stratiyeia” is from two Greek words “stratos” meaning army and “ago” meaning guiding, moving and leading. In simple terms:

Strategy is how a leader guides others

including herself or himself.

For real estate agents, aka independent contractors, strategy is how to guide and lead the real estate practice forward by achieving goals within the limits of the available resources.


Merriam-Webster Online Dictionary defines thinking as “the action of using one’s mind to produce thoughts.”  Collins Dictionary expands the definition of thinking to “the activity of using your brain by considering a problem or possibility or creating an idea.” Both definitions are essential to guide and lead the real estate practice.


Again Merriam-Webster provides a definition for planning that being:

“the establishment of goals, policies, and procedures.”

Planning is the step after thinking.

President Dwight Eisenhower who was a logistical master said:

“In preparing for battle, I have always found that plans are useless, but planning is indispensable.”

Once real estate agents accept that they are executives, leaders then embracing the words of strategic, thinking and planning are much easier.

Posted by

Leanne M. Smith, MS, GRI, rCRMS

2018 KGVAR Rookie Realtor of the Year-55+
219.508.2859 MST
Life Begins Where the Pavement Ends
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Comments (5)

Roy Kelley
Retired - Gaithersburg, MD

Thank you very much for sharing your experience and advice.

I hope you have plans for a very productive month.

Dec 04, 2023 07:50 AM
Leanne Smith

Yes I do, working on 2024 goals. Thank you for your comment and may you also have a productive month.

Dec 04, 2023 10:09 AM
Will Hamm
Hamm Homes - Aurora, CO
"Where There's a Will, There's a Way!"

Hello Leanne and thank you for sparking some great information to share with us here in the Rain.  Make it a good one.


Dec 04, 2023 09:57 AM
Leanne Smith

My pleasure and truly enjoy working on this series.

Dec 04, 2023 10:10 AM
Paul S. Henderson, REALTOR®, CRS
Fathom Realty Washington LLC - Tacoma, WA
South Puget Sound Washington Agent/Broker!

Being prepared for any circumstances is essential for success Leanne. Thank you for your lessons and experience 🙂

Dec 04, 2023 08:00 PM
Leanne Smith

I so agree about preparation. Thank you for stopping by and sharing your thoughts.

Dec 05, 2023 05:25 AM
Bo Zivak
Zivak Realty Group - Nashville, TN
Nashville Real Estate Broker

Thank you very much for sharing your experience!

Dec 05, 2023 03:03 AM
Leanne Smith

My pleasure and thank you for commenting.

Dec 05, 2023 05:26 AM
Brian England
Ambrose Realty Management LLC - Gilbert, AZ
MBA, GRI, REALTOR® Real Estate in East Valley AZ

That is a very good breakdown and you definitely do things the right way!

Dec 05, 2023 04:08 AM
Leanne Smith

I do my best to do things the right way. Thank you Brian England 

Dec 05, 2023 05:26 AM