7 Things To Do in December for 2024 Success!

Education & Training with The Lones Group, Inc.

The Lones Group, Inc.

7 Things To Do in December for 2024 Success!

Many agents I know would not say that 2023 has been their favorite year in the real estate business. Between interest rate challenges, lack of housing choices, and industry shake-ups that have us learning new processes when it comes to how we serve our clients and get compensated, it has been a tough one for sure.

But you know what? YOU are tougher. You are here reading this article because you care about our industry and doing the best job possible for your clients. Let's celebrate THAT!! You WILL survive and thrive in 2024, but you need to take some action if your business these past few months has been lackluster.

This article isn't here to tell you that you need to adjust your mindset in order to have a super-profitable 2024. We get it that are challenges out there beyond your control. However, you absolutely have control over the actions you take and THAT is what is going to set you apart. Furthermore, these activities are designed to give you hope and perspective. Who doesn't need a little hope and perspective right now?

Here are the 7 things to do this December. Your 2024 will thank you for the action you take today!

#1: Make a List of Your 2023 Accomplishments

Yup! Start with this list. What have you gotten done so far in terms of projects or new systems for your business? Did you add anything new? Refine anything? Make a list of the changes you need to make in your business to accommodate transparency and choice when it comes to negotiating compensation with your buyers or sellers. Include work you did towards new designations or certifications, milestone sales, trips taken, and other personal successes like a fitness routine kept or a personal boundary you stuck with.

Celebrate ALL of your wins! It is so easy to focus on the negative, so grab a cup of coffee and begin writing! Put this list up somewhere so you can continue to add to it over the next few weeks until the new year and revel in your accomplishments!

#2: Two Weeks of Client Meetings

Reach out to your past clients and set up one-on-one meetings to review their approximate market value, equity position, upcoming real estate investment goals, upsizing or downsizing goals, objectives regarding helping kids buy property – whatever. Although they may not be ready to do anything at this moment, thinking and talking through a problem is a great way to move the milestone closer if the timing is right. Plus, this is a GREAT way to re-engage.

#3: Get in Touch with Everyone On Your Potential Client List

I mean, EVERYONE. If you have been paying attention, you will have noticed that mortgage interest rates have clicked down a bit over the last few weeks. Do you have potential clients who had decided to wait? Their moment may be getting closer.

#4: Take a Walk

Seriously. Taking a walk outside is a great way to get some endorphins kicking in. It also helps you be in the moment rather than focusing on your stress. Another great way to take action!

#5: Volunteer

This holiday season, gain some perspective by giving your time. There is no shortage of volunteer activities during the holidays and it feels great to be of service for our most vulnerable. Although you and I can't solve all the world's problems, we give hope by volunteering.

You can volunteer for a single shift or put in time on an ongoing schedule. Just type in "volunteer opportunities near me" in your search engine!

Let the Professionals Guide Your Business Marketing This Year

Check out our LeadMagnet program or email solutions@thelonesgroup.com for more info.

Lead Magnet

#6: Clean Your Office

For a fresh start in 2024, take an afternoon to do a deep clean. Do any filing that needs to be done. Throw away those pens that no longer work, old magazines that you aren't going to go back to reading, and anything that is holding you back. Dust everything. Make it neat and ready for business in 2024!

#7: Make Your 2024 Campaign Plan

Every real estate agent should be running at least 3 campaigns in their business at all times:

  1. Database Campaign: For everyone that you have a real estate relationship with including past and potential clients
  2. Past Client Campaign: In addition to your database campaign, what else do your past clients get? An event? A gift? A report?
  3. Potential Client Campaign: In addition to your database campaign, what is your process for making sure your potential clients use your services when they are ready? Do you reach out once a month? Once every other month? Create a custom report?

Your campaign activities may be live, by phone, mail, etc. Some agents may also have plans for their lead generation campaigns. You can use this handy Campaign Master Plan document to create your 2024 plan and rev yourself up for more action in January as your implement it (our LeadMagnet program can also help with this implementation).

Not on This List

Did you notice that none of the items on this list cost any money? The only costs here are your time. If your business is slow right now, then you may have time to spare. If 2023 was tough, you can choose to wallow out the rest of the year or you can take the action needed to propel your business forward in 2024. I hope you choose the latter!

By Denise Lones CSP, CMP, M.I.R.M.
The founding partner of The Lones Group, Denise Lones, over nearly three decades of experience in the real estate industry. With agent/broker coaching, expertise in branding, lead generation, strategic marketing, business analysis, new home project planning, product development, Denise is nationally recognized as the source for all things real estate. With a passion for improvement, Denise has helped thousands of real estate agents, brokers, and managers build their business to unprecedented levels of success, while helping them maintain balance and quality of life.

The Lones Group, Inc.

Comments (15)

Dennis Neal
RE/MAX, Big Bear - Big Bear Lake, CA
Your Home Sold in 21 Days or We Sell It For Free

Congratulations on your insightful blog post! 🌟 Your practical tips for December actions are invaluable for agents navigating challenges. Taking stock of accomplishments, engaging with clients, and planning for 2024 showcase your commitment to success. Welcome to ActiveRain – looking forward to more empowering advice from you, setting the tone for a successful new year! 👏🏡

Dec 04, 2023 01:49 PM
Denise Lones

Hi Dennis Neal. Welcome to ActiveRain. I've been sharing my decades of experience here at ActiveRain every week for over sixteen years. I'm glad you finally found me and hope you'll enjoy reading both my archives and new posts for years to come. Wishing you the best. - Denise 🦓

Dec 04, 2023 01:59 PM
Dorie Dillard Austin TX
Coldwell Banker Realty ~ 512.750.6899 - Austin, TX
NW Austin ~ Canyon Creek and Spicewood/Balcones

Good evening Denise,

Your practical tips for December actions are invaluable for agents navigating challenges! The best thing is they are free just requiring your time! Love it.


Dec 04, 2023 02:51 PM
Denise Lones

Dorie Dillard Austin TX Lots of agents with challenges out there so I hope many of our readers see this and take a moment to do something for their business. Would love to hear about anyone inspired here in the comments too. Always good to see you here on ActiveRain - Denise

Dec 04, 2023 02:57 PM
Michael J. Perry
KW Elite - Lancaster, PA
Lancaster, PA Relo Specialist

December is a great month to Socialize which is fun Lead Generation ! HoHoHo …….

Dec 04, 2023 06:57 PM
Denise Lones

Michael J. Perry - This might sound terrible, but when I think of "hohoho," I think of how we (my staff) refer to drumming-up business. Plant your seeds today for the business you wish to harvest 90 days from now. - Denise

Dec 05, 2023 10:13 AM
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher
We can all use a little bit of hope at this time, especially with that’s going on all of the world in various places. Peace on earth..
Dec 04, 2023 11:43 PM
Denise Lones

Amen. Thanks Laura Cerrano - Denise

Dec 05, 2023 10:09 AM
Richard Weeks
Dallas, TX
REALTOR®, Broker
Great information, thanks for sharing.  I hope you have a great day.
Dec 05, 2023 03:27 AM
Denise Lones

Richard Weeks Thank you! I think today will be a good one. About to head-out and teach a class on ADU/DADU changes happening here in Washington State to a room of real estate agents and residential developers. - Denise

Dec 05, 2023 10:15 AM
Ritu Desai 703-625-4949
Samson Properties - Chantilly, VA
Northern Virginia,Washington DC & Maryland Realtor

All great tips to gear up for 2024. I would suggest completing you CE if it expires in early 2024 

Dec 05, 2023 04:05 AM
Denise Lones

To My Readers - If you are in Washington State, an easy way to get 3CE and have a great time is at my upcoming 2024 State of the Market class in January. (Ritu Desai 703-625-4949, I realize you are in Virginia, so thanks for giving me an opening for my shameless plug 😁) - Denise

Dec 05, 2023 10:19 AM
Will Hamm
Hamm Homes - Aurora, CO
"Where There's a Will, There's a Way!"

Hello Denise and also learn from your blogs that you share with us here in the Rain.  Can I reblog this next week?


Dec 05, 2023 08:31 AM
Denise Lones

Will Hamm - I love that you always ask even though the answer is always yes. Thank you for sharing. If we don't cross paths before the new year, have a wonderful Colorado Christmas this year. - Denise

Dec 05, 2023 10:22 AM
Penny Cronin
RE/MAX Elite - Staten Island, NY
R.E.Associate Broker serving Staten Island, NY

Thank for the Great tips during the holidays. Organize and update clients' information and set a new goal for 2024 year.

Dec 05, 2023 07:54 PM
Denise Lones

Penny Cronin I invite you to reflect on positives and what worked in the past year too. Good to see you - Denise

Dec 06, 2023 12:00 PM
Brenda Mayette
Miranda Real Estate Group, Inc. - Glenville, NY
Getting results w/ knowledge & know-how!

Love this!!  Bookmarked.  

Dec 06, 2023 06:40 AM
Denise Lones

Thank you Brenda

Dec 06, 2023 11:59 AM
Mary Hutchison, SRES, ABR
Better Homes and Gardens Real Estate-Kansas City Homes - Kansas City, MO
Experienced Agent in Kansas City Metro area

I especially like the first item-look at your 2023 accomplishments!!

Dec 06, 2023 08:20 AM
Denise Lones

Thank you Mary Hutchison, SRES, ABR - reflecting on wins often provides the energy needed to do some of these others. - Denise

Dec 06, 2023 12:01 PM
Raymond Denton
Homesmart / Evergreen Realty - Irvine, CA
Irvine Realtor®

An item not on the list that doesn't cost money is "youtube".  It will yield the most postitive results in the future and should be on the top of everybody's list.

Dec 07, 2023 10:08 AM
Denise Lones

Raymond Denton We could have easily turned this into a much bigger "top" list, but I wanted to lean into activities that build better mental health and individual relationships. Video is a fantastic tool for both marketing and client care. Appreciate you. - Denise

Dec 11, 2023 08:58 AM
Dana Hollish Hill
Hollish Hill Group, JPAR Stellar Living - Bethesda, MD
REALTOR * Broker * Coach

I LOVE THIS! I'm sharing it with all my fellow agents.

Dec 09, 2023 02:20 PM
Denise Lones

Dana Hollish Hill Thank you for spreading the good word. - Denise

Dec 11, 2023 08:55 AM
Paul S. Henderson, REALTOR®, CRS
Fathom Realty Washington LLC - Tacoma, WA
South Puget Sound Washington Agent/Broker!

Thank you for sharing this comprehensive program with us Denise…

Dec 09, 2023 08:37 PM
Denise Lones

You are very welcome Paul S. Henderson, REALTOR®, CRS. I hope you had a great weekend! - Denise

Dec 11, 2023 08:55 AM
George Souto
George Souto NMLS #65149 FHA, CHFA, VA Mortgages - Middletown, CT
Your Connecticut Mortgage Expert

Denise Lones can't go wrong with following all these suggestions.

Dec 20, 2023 03:34 PM
Denise Lones

Thank you George Souto . Just returned today from our office break and appreciated seeing your comment. Happy New Year - Denise

Jan 02, 2024 12:44 PM
Charles Ross - eXp Realty LLC
eXp Realty LLC Salina Group - Salina, KS
Love To Help People

Denise, your insightful guide on prepping for success in 2024 is just what we need to close this year on a high note! 🌞 Your tips are a beacon of hope and motivation for real estate professionals looking to elevate their game. Let's embrace these steps, celebrate our victories, and stride confidently into 2024! 💪 #FutureFocused #RealEstateExcellence 🌟🏡

Jan 11, 2024 04:17 AM
Denise Lones

Charles Ross - eXp Realty LLC Thank you for sharing such a positive and energy filled comment. 🦓 Wishing you an enormously successful new year. - Denise

Jan 11, 2024 10:49 AM