Real estate video marketing.
Think customer. First and foremost your property listing buyer. Serve them up what's hot out of the oven. Make the video personable and add emotion, a little humor. But let them know "I get it, you are busy.. here is the nitty gritty, what you get with this property listing."
When a new house comes on the market, what would be easier than a tap tap, sit back and watch, listen, tour the property listing?
Video does that.
Out of town real estate buyers would quickly decide is this worth the tolls, motels, eats and travel time to do the actual walk through personally? They could move ahead on the real estate chutes and ladders game.
IF there was a listing video to sample one after another of your homes for sale.
And think seller. Getting more people in and out of the property is the key for higher price, quicker close. Videos transports a larger audience through the property listing, around the community events.
IF there was a listing video channel to visit.
A hangout. A place for the curious to look around without signing anything, no phone number or name needing sharing. Just boatloads of information, property listings, anything about the process, everything about the local community flavor and lifestyle.
A YouTube video channel loaded like a hot and ready to serve buffet of property. A neon lit portal of local information handicap friendly with closed captions.
Open 24-7-365 to stop in, see what's new for listings and to learn something worthwhile about a new part of the country.
To come back for more when the time is best for your busy, overbooked buyer. Nothing fancy but simple, helpful let me show you around this new property listing video.
One after another new video channel presentation to keep the engagement growing. Not hit or miss or from years ago. The videos should be improving and professional. Providing something of value.
Your real estate video channel can't be dusty, musty, moldy.
YouTube channels are for stocking the shelves and moving around the inventory, adding new presentations to keep them worthwhile stops.
The delay in setting up showings in occupied homes is gone with video.
The house showing wear and tear is reduced. The log jam delaying right now showings is history.
Real estate video marketing. By and far the best marketing tool hanging off the real estate agent's utility belt.
The numbers don't lie. More on real estate video marketing.