With all the real estate lawsuits, happening within the national real estate industry, one word has risen to the top and that word is commission. Having been in sales for many decades, commission is the common word for salespeople and real estate agents are indeed salespeople.
The word fee is associated with lawyers, accountants, financial advisors, physicians, dentists, etc. To my knowledge I have never received a bill from these professionals that employed the word “commission.”
The difference between commission and fee is just one word – Licensed. Real estate agents are licensed by each state while salespeople in other industries such as automotive are not state licensed. This state licensing process is also required for lawyers, accountants, physicians, financial advisors, dentists and other some professionals.
Years ago, I said:
“Change your words; improve your results.”
To accomplish how to improve my results by changing my words, I discovered www.aminstitute.com. This site assesses the Emotional Marketing Value (EMV) of words in headlines or in written copy. From this site, I just entered the two following sentences with the resulting scores:
And your commission is – 00.00% Emotional Marketing Value (EMV)
And your fee is – 25.00% Emotional Marketing Value (EMV) with intellectual emphasis
NOTE: A minimum of 4 words must be entered to receive a score and only up to 2 words can be entered.
The results show the word "fee" has a much stronger emotional connection than the word "commission." If we as real estate agents believe in being a professional and our actions are 100% professional which includes being ethical, then we should be talking about our fees and not our commissions. Remember the answer to this question is a resounding NO!
Do lawyers, accounts charge commissions?
Graphic Courtesy of Pixabay.com


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