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My blog from 13 years ago: Finding Niche Markets!!!

Real Estate Agent with Howard Hanna RE Services, Dayton, OH

“Niche Markets” or “Specialty Markets”

While majority of the real estate agents go after anything and everything in the market place making them “General Practitioners” other agents develop “Specialty” or “Niche” markets and tend to specialize in those areas reducing their competition to ridiculously minimal.  In terms of medical field, most specialists get their business referred to them their general practitioner colleagues.  This can be achieved in Real Estate Business too!


  • Senior housing or handicap accessed housing
  • Nursing homes resident sales
  • First time Home buyers
  • Apartment dwellers
  • Facilitating purchase or sale of performing/non-performing notes
  • Real Estate Investors
  • Commercial properties, land for development
  • High end properties
  • Nursing home resident sales
  • Land Bank Owned properties

Comments (12)

Endre Barath, Jr.
Berkshire Hathaway HomeServices California Properties - Beverly Hills, CA
Realtor - Los Angeles Home Sales 310.486.1002

Well I have always been about having a niche market, since about 26+ years ago, I have been the land expert in Los Angeles, the International buyer and seller's agent in Beverly Hills and the Relocation specialist in Los Angeles....  now with that said it has worked for me, Endre

Jan 06, 2024 11:37 PM
Charles Ross - eXp Realty LLC
eXp Realty LLC Salina Group - Salina, KS
Love To Help People

Sham, revisiting your blog from 13 years ago on finding niche markets in real estate is as relevant today as it was then. Your foresight in specializing and reducing competition is a brilliant strategy for sustained success. Keep leading the way! 🌟🏘️ #NicheMarketSuccess #StayInspired

Jan 07, 2024 02:23 AM
Bill Salvatore - East Valley
Arizona Elite Properties - Chandler, AZ
Realtor - 602-999-0952 / em: golfArizona@cox.net

Love this one Sham. Thanks for sharing, make it a great Sunday and enjoy your weekend!

Bill Salvatore, Realtor- Arizona Elite Properties

Jan 07, 2024 04:54 AM
Kat Palmiotti
eXp Commercial, Referral Divison - Kalispell, MT
Helping your Montana dreams take root

Having a niche is definitely important in staying top of mind. And having a niche doesn't mean you won't get other business. I have had people say to me, "I know you do land, but would you also sell my home?" Um, yes!

Jan 07, 2024 06:15 AM
Sham Reddy CRS

Absolutely, just another tool in our toolbelt!!! Thanks for stopping by Kat

Jan 07, 2024 06:34 AM
George Souto
George Souto NMLS #65149 FHA, CHFA, VA Mortgages - Middletown, CT
Your Connecticut Mortgage Expert

Sham Reddy CRS this blog was relevant 13 years ago and it is still relevant today.

Jan 07, 2024 10:08 AM
Joan Cox
House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO
Denver Real Estate - Selling One Home at a Time

Sham, we should be focused on one niche, but don't leave other sectors out.

Jan 07, 2024 10:33 AM
Sham Reddy CRS

Yes, absolutely. Just another tool in our tool box


Jan 07, 2024 11:01 AM
Roy Kelley
Retired - Gaithersburg, MD

My niche for many years was the foreclosures sector. That focus funded my retirement.

Jan 07, 2024 10:39 AM
Roy Kelley
Retired - Gaithersburg, MD

Good Saturday morning, Sham.

Have an outstanding weekend.

Jan 13, 2024 07:54 AM
Leanne Smith
Dirt Road Real Estate - Golden Valley, AZ
The Grit and Gratitude Agent

I believe my "niche" market is selling dirt and properties to Veterans. Also another growing niche market is customer service because I answer my phone and return calls promptly where other agents fail to do so.

Jan 25, 2024 04:58 AM
Patricia Feager, MBA, CRS, GRI,MRP
Selling Homes Changing Lives

Sham Reddy CRS - The market and the economy drives me to the type of business I need to survive in this industry. For example. In 2008, the only business I had was short sales. Suddenly, that niche was in high demand and those that learned and succeeded did it, until the well went dry, and the housing market went back to normal. In 2023, Texas Real Estate Law, wants agents to stay in their own lane. 

Jan 28, 2024 04:21 AM
Lawrence "Larry" & Sheila Agranoff. Cell: 631-805-4400
The Top Team @ Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803 - Plainview, NY
Long Island Condo and Home Specialists

Sham, Has not changed in 13 years. Amazing isn't it...

Feb 11, 2024 05:24 AM
Roy Kelley
Retired - Gaithersburg, MD

Good Sunday afternoon, Sham. Have an outstanding week.

This dahlia turned green for St. Patrick's Day.

Mar 17, 2024 10:18 AM