If you are interested in doing videos and doing them well, you need to invest a decent amount of time watching and learning from what others have done. Ask yourself what it takes to make an interesting video. If you watch a video for a few seconds and then click away, that is when you learn what NOT to do.
However, when you watch Charlie Dresen real estate videos, these are videos that you can truly draw inspiration from. Charlie lives and sells real estate in Steamboat Springs, Colorado.
In the upcoming weeks on YouTube Thursdays, I want to showcase not only people doing a great job of doing videos, but we will look at the different types of videos that you could be making. Here are some of the types to consider: An Introduction Video (a.k.a. "About Me" or "Profile video"), an Informational Topic Video (a.k.a a "FAQ"), a Localism Information video, a Listing Video, or a Market Report Video.
Charlie checks all the above boxes and he does it so well! Let me show you what I mean.
Introduction Video
Charlie's video was done a few years back but is still a great example of how to do an introduction video.
Informational Topic Video
The informational topic is your ability to share something that will benefit your viewer in regards to something they should be aware of or something that will help them in the process. In many times, you can think of the conversations that you often have with many of your clients over the years. What points do you often teach where they have a light bulb moment. If you capture these brief teaching points in videos, you can draw in new clients as they see your skill and knowledge.
Market Report Videos
Market report videos show show stats and trends. The trick is to make it as useful and informational as possible so that the viewers perceive value. Don't just read numbers, tell what that means. I love the way Charlie cuts from the view at his desk to a closer screenshot of the chart he is talking about.
A few years ago, he did a humorous (informational and humorous) version of a market report. The person who normally joined him on those videos was not able to do the video that month and so Charlie had a conversation with himself. Nice editing work Charlie!
Localism Video
In this localism video, Charlie gives 10 insider "secret" tips in 4 minutes. It shows he really knows the local area well and it gives you a glimpse at his personality. Localism videos are good ways to bring in viewers just searching YouTube for general area information. Your goal is that a small percentage of these viewers will also be timed for an upcoming real estate transaction need. This video has over 23 thousand views so any small percentage of calls that come from it is a great thing.
Listing Videos
Charlie has several different styles of listing videos and they are all great. However the first one I wanted to highlight a simple style that would be easiest for somebody starting off creating their own videos. He strings together a series of room scenes with some basic camera movements and adds a background music track. The total run time is less than one minute.
In the next sample video, Charlie uses a storytelling method. The voiceover track is from the home owner giving various insights and background stories to the home being sold. This style would work in very special listings like the one in this video.
If you watched any or all of the above videos and then I am quite certain that you came away inspired about what potential there is in video creation! There is not only the mechanical nature of video production (press start and stop, edit your clips together) but there is also an art to it. Are you having a conversation with your audience? Did you find the right balance of b-roll cutaways, did you find the right length of overall run time? Was your audio clear, your lighting well lit?
Doing exact copycat imitation of someone never goes well because people will perceive it as a wannabe mimic effort. However, if you pick up a style idea or two or three that gives you inspiration from not just one person but from a whole list of different people, then the resulting outcome is something that you have made truly your own style. Thank you Charlie for giving us some truly great inspiration ideas!
If any of you are creating videos and include them in your blog posts, please join the YouTube Thursdays Group (if you haven't already) and include your post in the group. And... don't forget to visit that group often to see what others have posted!
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