Last month I mentioned the big voice of Brenda Lee. Many thought that she was a adult midget because they could not believe such a little girl could have such a powerful voice. As Timmothy's cartoon points out a little guinea pig can have a loud voice.
A Real Estate agent can also have a BIG voice.
A common question presented here by new agents and students hoping to be licensed soon is how do I get my name out there and generate business. Most new agents do not take the time to do a serious study of how to reach their target audience. Many fall trap to the ghouls that promise them leads through email advertising and many fall prey to their own misconceptions as to the "best" way to advertise.
Advertising starts with figuring out who is your intended target. If your response to that is everyone then you better have deep pockets because you are a ship without a rudder. Some defined target groups may be:
Retires who are downsizing
Young families looking to be 1st time home owners
Military moving into or leaving the community
Agricultural sales
Commercial sales
Once you have determined who you want to represent you need to figure out how to reach that group set. ie you are NOT going to reach many retires on the latest social media sites. You are NOT going to reach a lot of young families on NPR. You are going to have a hard time reaching military personal if the nearest base is 200 miles away. You may have trouble reaching potential Ag customers through The Wall Street Journal. Finding commercial RE customers may be difficult on a Goth blog.
Hopefully you get the idea.
If you don't take the time to investigate the demographics of who you want to reach you will be throwing your money away.
The most effective way to make a BIG splash so to be out in public and shaking hands. If that is not for you then rethink your plan to be a Real Estate professional.
I was not a super star in the business but I made a good living for my family. My business was built on my Christian beliefs. I advertised on Christian Radio stations, I shook a lot of hands at church, I went to and sponsored many Christian events. I went out of my way to meet Christian Builders, contractors, and even developers.
Spend your TIME and money where your clients (target audience) is/are. I can not emphasize enough that Real Estate is not a product that sells via internet interactions. People want to meet face to face when dealing with the largest purchase of their lives.
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