YouTube Thursdays - Featuring Emily Berdon

Education & Training with Tech Training for You!

Have you been enjoying the reboot of our YouTube Thursdays series? If you missed the previous posts you can see post featuring Debb Janes and Charlie Dresen using those links.

In this week's post we are going to head down to the Thousand Oaks, California which is just a little ways Northwest of Los Angeles. Let me introduce you to Emily Berdon a real estate agent there. I had not heard of Emily prior to last week, but as soon as I watched a couple of her videos she immediately got a +1 subscription from me and I knew who I would be highlighting in this weeks post (hat tip to Andy Mooers who posted a link to one of Emily's videos in a comment and was the breadcrumb I needed to find her)

In last week's post, I showed example videos of various types so that you could be inspired to all the different kinds of videos that you too could create. Let's go through some of these types with Emily.

Introduction Video

The video that tells a little bit about yourself sets the stage for a person "getting to know you" and in turn seeing that they are somebody that you'd want to call or message for real estate.

Local Information Video

These localism videos are good for those searching for area information. You are bound to get high view counts if you do these well. Emily has done great. In one year online, this video has gotten over 15,000 views! Emily also has a fun video creation style of leaving some of the bloopers right in the main run of the video. Other bloopers she puts in the end reel. It shows her personality and sense of humor.

Market Report Video

This video has over 3,000 views in six months. She has a great style for this type of video. If you just read the numbers of your market, you'll quickly get people's eyes to gloss over. Tell them what that means for them (WIIFM concept). Also, notice how she overlays text onto the screen with key stats because with numbers it is easy to miss hearing a stat if your mind wanders for a split second.

Informational Video

Are there things that you are frequently explaining to your clients. We know from blogging that these are the seeds of blog posts. Well they are also the seeds for informational videos.

Property Tour

In this next video, Emily gives us a brief walk through tour of one of her listings. Her friendly conversational style in this video is just the right balance for this type of video.

YouTube Shorts

Short form video gives you one minute or under to make a presentation. These shorts can be day in the life funny clips or informational clips like this one that Emily has made. This short was posted last October and now has over 44,000 views!

PS - I recently did a post about how you can embed your YouTube Shorts in an ActiveRain blog post. You can follow that link to read more because there are a couple of things that you will need to know since these embeds are different than regular video embeds.

I hope that you gained some inspiration today watching these videos from Emily Berdon. Are you ready to start making your own videos soon?

Coming Soon

Coming up on February 6, on our weekly zoom call, we look forward to hearing from Charlie Dresen. (If you want to check out Charlie's videos, see the link at the top of this post.) He can tell us from firsthand experience how well video marketing works in his case. In fact, he reminded us with this comment last week:

Also, coming soon in this weekly series, lets look together at some of the more technical aspects and tips that will help you in creating your own videos. You've had some good inspiration in these last few weeks, next let's look at some of the behind the scenes to make these things work.

And as always, a timely reminder: If any of you are creating videos and include them in your blog posts, please join the YouTube Thursdays Group (if you haven't already) and include your post in the group. And... don't forget to visit that group often to see what others have posted!

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Craig Daniels
This blog is all about technology and helping you to use it smarter! Your digital footprint is your chance to attract new clients. What kind of impression are you making via your website, blog, and social media? We’ll be talking about that! Are you as productive as you can be? What apps might help you out? Do you know how to use all the best tools inside the apps? I enjoy photography and videography, you can expect to see those topics also on this blog.
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PS - get ready for some homework… :) 

Comments (15)

Michael Jacobs
Pasadena, CA
Pasadena And Southern California 818.516.4393

Hello Craig - there are times when breadcrumbs provide more than a morsel of good information.   While maybe not a feast, they can prove to be food for thought.  AR and its membership continue to serve up such things.  Bookmarked your post in order to see what I can take away and devour.   🍽

Jan 25, 2024 04:25 AM
Craig Daniels

As a community where we build each other up by sharing what we discover, we all benefit Michael Jacobs 

Jan 26, 2024 10:06 AM
Bill Salvatore - East Valley
Arizona Elite Properties - Chandler, AZ
Realtor - 602-999-0952 / em:

Thank you, I will subscribe to her as well. Great information. Thanks for sharing and enjoy your week!

Bill Salvatore, Realtor- Arizona Elite Properties

Jan 25, 2024 04:32 AM
Craig Daniels

That's a good value subscription. Thanks Bill

Jan 26, 2024 10:07 AM
Kat Palmiotti
eXp Commercial, Referral Divison - Kalispell, MT
Helping your Montana dreams take root

Oh my gosh, I just watched three of Emily's videos (the Getting to Know You, the Pros and Cons and the short one. She does a GREAT job, and I love the inclusion of the bloopers which makes her even more personable (if that's possible). She must get a lot of business just from her videos. Great job.

Jan 25, 2024 04:50 AM
Craig Daniels

Glad you liked! She's got a great personality and adds a little fun in with the information she shares. Thanks Kat Palmiotti 

Jan 26, 2024 10:08 AM
Wayne Martin
Wayne M Martin - Chicago, IL
Real Estate Broker - Retired

Good morning Craig. Going to look at more of Emily's videos. She does an outstanding job. Thanks for the introduction. Enjoy your day.

Jan 25, 2024 04:58 AM
Craig Daniels

Thanks, Wayne. Glad you liked!

Jan 26, 2024 10:08 AM
Brian England
Ambrose Realty Management LLC - Gilbert, AZ
MBA, GRI, REALTOR® Real Estate in East Valley AZ

She does such a great job and is definitely worthy to be featured on your YouTube Thursday series!

Jan 25, 2024 05:20 AM
Craig Daniels

Glad you got to check out Emily's video Brian. Some good examples there!

Jan 26, 2024 10:09 AM
Anna "Banana" Kruchten
HomeSmart Real Estate - Phoenix, AZ

Craig she is a natural at videos - like Debb Janes !  She talks like you're there and she's talking with YOU!  Great showcase!

Jan 25, 2024 01:24 PM
Craig Daniels

Yes, being comfortable in front of a camera is pretending you have a good friend there and you are just having a chat. It's a bit tricky to get used to but she's obviously conquered that hurdle! Anna "Banana" Kruchten 

Jan 26, 2024 10:10 AM
Anna "Banana" Kruchten

Craig it's much like the 'coffee shop' talks I used to do for 1st time buyers. Some of us are just more natural while speaking (plus that is one of my degrees in college) and I feel blessed to have acquired that skill set from my folks. It used to be a joke with us kids that there wasn't anybody in the world my Dad couldn't be a friend with in under 10 minutes......used to drive us nuts when we were little.  But people loved him for it!

Jan 26, 2024 10:46 AM
Mimi Foster
Falcon Property Company - Colorado Springs, CO
Voted Colorado Springs Best Realtor

I'm so impressed! She's adorable and is a real natural in front of the camera. I hope her videos get her LOTS of business! Thanks for all you do, Craig! 

Jan 25, 2024 03:29 PM
Craig Daniels

I know the wheels are turning in your head Mimi Foster 
Make sure you pencil in your calendar for Feb 6 zoom with Charlie!

Jan 26, 2024 10:11 AM
Jeff Dowler, CRS
eXp Realty of California, Inc. - Carlsbad, CA
The Southern California Relocation Dude

Thanks for introducing us to Emily. I'm off to take a look at these and learn.

Definitely looking forward to hearing Charlie on February 6th!


Jan 25, 2024 03:32 PM
Craig Daniels

I feel some new momentum building in your inspiration bucket Jeff. With these and the upcoming zoom, I look forward to what's next on the Jeff Dowler, CRS YouTube channel ;)

Jan 26, 2024 10:13 AM
George Souto
George Souto NMLS #65149 FHA, CHFA, VA Mortgages - Middletown, CT
Your Connecticut Mortgage Expert

Craig I don't know much about YouTube so I am looking forward to the February 6th ActiveRain Weekly ZOOM Meeting with Charlie Dresen.

Jan 25, 2024 04:18 PM
Craig Daniels

Maybe we can even get George Souto to record a YouTube short or two (or three) ;)

Jan 26, 2024 10:14 AM
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

I do also wondering, nostalgic prompts into college and remembering that there is classes.. love and light

Jan 25, 2024 11:25 PM
Mike McCann Nebraska Land Broker
Mike McCann - Broker, Mach1 Realty Farm & Commercial Land Broker-Auctioneer Serving Nebraska - Kearney, NE
Farm & Commercial Property For Sale 308-627-3700

Thank you for sharing such a great blog Craig Daniels .  I have thought about doing videos and this excites me to give it a try.  Have a great weekend!

Jan 26, 2024 06:39 AM
Craig Daniels

I'm very glad to hear that! Be sure and try to join the zoom call on Feb 6 with Charlie Dresen. Also, I hope you post to the YouTube Thursdays group on any videos that you add to your blog posts. Mike McCann Nebraska Land Broker 

Jan 26, 2024 10:17 AM
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

It will be really tempting to fall down a rabbit hole of YouTube, so it helps for YouTube to be beneficial rather than just an energy drain, you know? :)

Jan 26, 2024 08:16 AM
Craig Daniels

I spend time nearly every day on YouTube learning something new. Watching all the "related videos" can be a rabbit hole where time goes by very quickly!

Jan 26, 2024 10:19 AM
Matt Brady
Watermark Capital - Del Mar, CA
One of San Diego's Best Lenders

This was great information and made me want to do a team introduction video with my equity advisors.

Jan 26, 2024 04:27 PM
Ritu Desai 703-625-4949
Samson Properties - Chantilly, VA
Northern Virginia,Washington DC & Maryland Realtor

Thanks for introducing us to Emily. Her videos are incredible and love how she delivers the message along with the oops at the end. 

Jan 28, 2024 05:35 AM
Joyce Marsh
Joyce Marsh Real Estate LLC - Daytona Beach, FL
Joyce Marsh Luxury Homes & Interior Designer

This post has some many golden nuggets of information. Quite a lot to take in. Thanks so much for putting so much time and effort into it for us.

Jan 30, 2024 01:23 PM