Top 10 Ways A Real Estate Agent Should Be Using Social Media

Services for Real Estate Pros with Personal SEO - Website SEO and Real Estate Marketing

We live in a digital age and social media has become a vital tool for real estate agents that are looking to establish a strong online presence. This presence allows you to connect with potential clients and showcase your listings. Millions of users are actively engaging on different social media platforms every day so the opportunity to market yourself effectively is great. Let's look at the top 10 ways real estate agents should be using social media.

Top 10 Ways A Real Estate Agent Should Be Using Social Media

Create a Professional Profile

The first thing you want to do is create a professional profile that looks polished. You can do this by utilizing high-quality professional photos and creating a great bio that highlights your expertise and unique qualities. You want to make sure your contact information is easily accessible and provide your potential clients with ease when it comes to reaching you.

Choose the Right Platforms

Not all social media platforms are. the same and you want to understand what platform fits your target audience. Facebook and Instagram are the most popular choices but there are other platforms like LinkedIn for professional networking. You want to make sure your content fits the strengths of the platform to maximize your engagement.

Consistent Branding Across Platforms

When you are using multiple platforms you want to make sure your branding is consistent across all platforms. Consistency is what builds recognition. This means you are using the same profile picture, cover photo, and bio information so that your brand has a cohesive identity.

Share High-Quality Content

Content is extremely important in the digital world. You want to make sure you are sharing a mixture of information that is informative and engaging as well as appealing to the clientele you are after. Content is king in the digital realm. Share a mix of informative, engaging, and visually appealing content. Include professional photos and videos of your listings, market insights, neighborhood highlights, and real estate tips. By providing valuable content, you position yourself as an expert in the industry, fostering trust among potential clients.

Utilize Video Content

Video content is extremely popular on social media. You want to leverage this by hopping onto the trend and creating virtual property tours that include, walkthroughs, the neighborhood, or informational videos on the buying and selling process. Video content is engaging and helps you connect with your audience.

Engage with Your Audience

Social media is a place where you need to actively engage with your audience by responding to comments, and messages, and participating in relevant conversations. When you build relationships online it can lead to continuous relationships offline.

Harness the Power of Hashtags

Hashtags are a great way to increase the visibility of your content on platforms like Instagram and Twitter. You can use them most effectively by using relevant hashtags on your post which allow for a broader audience interested in real estate.

Run Targeted Ads

Targeted ads are a powerful advertising tool that can allow you to target specific demographics, interests, and locations. Investing in targeted ads will promote your listings, services, and special promotions.

Showcase Client Testimonials and Success Stories

Proof of your excellence is a huge tool. You want to share testimonials and success stories for your satisfied clients and this will help you build trust and credibility. With your client's permission, you can post photos or videos of their happiness in their new homes.

Stay Informed About Trends

Real estate is ever evolving and staying informed on industry trends is essential. It would be a great idea to share relevant news, market updates, and insights so you can position yourself as a knowledgeable and reliable source of information. Staying current demonstrates your commitment to providing value to your clients.

In Conclusion

Social media is a valuable tool for real estate agents to build their brand, connect with potential clients, and showcase their listings. By implementing these top 10 strategies, agents can leverage the full potential of social media to stay ahead in the competitive real estate market. Remember, consistency, engagement, and providing valuable content are key to establishing a strong online presence and ultimately growing your real estate business. Get started today and watch your business grow over time!

Posted by

Personal SEO Tim and Tammy Emineth

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Tim and Tammy Emineth have owned Personal SEO since 2004. We focus on SEO first whether it's blogging, images, website design, IDX solutions and calls to action. We operate with a Storybrand philosophy to encourage more traffic to your site, more eyes on your content and more leads to your business. Call us or email us for a free website audit.

Tim: 425-443-8372  Tammy: 425-344-0677

Comments (12)

Dorie Dillard Austin TX
Coldwell Banker Realty ~ 512.750.6899 - Austin, TX
NW Austin ~ Canyon Creek and Spicewood/Balcones

Good morning Tammy Emineth,

What a great tips to utilize social media! It is a valuable tool for real estate agents and it's so important to build our brand, connect with potential clients, and showcase our listings! Well done!

Feb 05, 2024 08:18 AM
Steven Nickens

Dorie, random question. I am spending one night in Austin returning from Costa Rica. Where can I get a good texas dinner.

Feb 05, 2024 08:43 PM
Roy Kelley
Retired - Gaithersburg, MD

This is good advice to share.

Have a great day and a very productive week.

Feb 05, 2024 08:26 AM
Andrew Mooers | 207.532.6573
Northern Maine Real Estate-Aroostook County Broker

Great round up and suggestions Tammy Emineth !

Feb 05, 2024 08:41 AM
Mark Don McInnes, Sandpoint-Idaho
Sandpoint Realty LLC - Sandpoint, ID
North Idaho Real Estate - 208-255.6227

Good morning Tammy.  Choosing the right platforms a key in that too many and another key element of your post goes by the wayside...consistency.  m

Feb 05, 2024 09:59 AM
Joyce Marsh
Joyce Marsh Real Estate LLC - Daytona Beach, FL
Joyce Marsh Luxury Homes & Interior Designer

These are all valuable points in navigating the social media world.  Consistency is key and identifying your target market. 

Feb 05, 2024 10:15 AM
Hannah Williams
HomeStarr Realty - Philadelphia, PA
Expertise NE Philadelphia & Bucks 215-820-3376

Tammy Emineth, I'm Glad to see you again in the Rain. It has been quite a long time since your last post. You are so right. Consistency is vital! 

Feb 05, 2024 12:14 PM
Tammy Emineth

Ha and then I am not so consistent in the rain! 

Feb 06, 2024 07:00 AM
Dr. Paula McDonald
Beam & Branch Realty - Granbury, TX
Granbury, TX 936-203-0279

Excellent points. The one regarding consistency is key! Keep the message simple and clean.

Feb 05, 2024 01:54 PM
Kathy Streib
Cypress, TX
Home Stager/Redesign

Hi Tammy- good to see you her. These are excellent reasons why agents need to be using social media and using it correctly. It may take time but it's far better than the "old' days of paying for leads and ads. 

Feb 05, 2024 04:18 PM
Tammy Emineth

It's a full time job!

Feb 06, 2024 06:59 AM
Steven Nickens
Hawaii Life Real Estate Brokers - Wailea, HI
R(S)GRI ABR, Maui Real Estate Hawaii

Great info thanks Tammy.

Feb 05, 2024 08:41 PM
Brian England
Ambrose Realty Management LLC - Gilbert, AZ
MBA, GRI, REALTOR® Real Estate in East Valley AZ

Social media has definitely gotten out of control and I certainly haven't kept up with it as I probably should have.

Feb 06, 2024 04:15 AM
Tammy Emineth

It's SO hard to stay on top

Feb 06, 2024 06:59 AM
Jeff Dowler, CRS
eXp Realty of California, Inc. - Carlsbad, CA
The Southern California Relocation Dude


Thanks for some great advice and a reminder about what we SHOULD be doing in the social media world. Bookmarked for future reference.


Feb 06, 2024 07:20 PM
Debra Leisek
Bay Realty,Inc Homer Alaska - Homer, AK

Wonderful Post with great information  I will certainly share this with my people!

thank you for sharing with us!

Feb 09, 2024 12:25 AM