Special offer

Facebook at 20: All Grown Up With 3 Billion Users

By
Real Estate Technology with AgencyLogic

Source: Statista

 

We’ve been hearing variations of the same story for years: "Facebook is no longer cool", "people are leaving Facebook behind", "teenagers are over Facebook" and so on and so forth. And yet, here we are, two days ahead of the platform's 20th birthday and Facebook is still growing. According to Meta's latest earnings release, the world's largest social network ended 2023 with 3.07 billion monthly active users, up 3 percent - or more than a hundred million users - from a year ago.

 

Amazingly, to this day, Facebook has never seen a year-over-year drop in active users and once it happens, we won't know, because the company announced that it won't be reporting Facebook user numbers going forward. Instead, the company will focus on metrics that are more relevant to its advertising business, such as changes in ad impressions and the average price per ad at the regional level.

 

Speaking of Meta's advertising business, the company blew past analyst expectations in the fourth quarter, reporting a new revenue record of $40.1 billion, 96 percent of which came from advertising. That's up 25 percent from last year's December quarter while the company's profit more than tripled year-over-year to $14 billion. "2023 was our 'year of efficiency'," Meta CEO Mark Zuckerberg said in a call with investors. "I think that being a leaner company is helping us execute better and faster," he said referring to the aggressive cost-cutting measures implemented in 2023, which included laying off thousand of employees.

 

Infographic: Facebook at 20: All Grown Up With 3 Billion Users | Statista
Posted by

 

Roy Kelley
Retired - Gaithersburg, MD

Thank you very much for sharing this report. Every real estate professional should have a presence on Facebook. 

Feb 07, 2024 10:20 AM
Michael Jacobs
Pasadena, CA
Pasadena And Southern California 818.516.4393

Hello Stephen - I wasn't a Facebook pioneer.  Like AR, I joined a few years after it started.  At the time, I received a lot of advice that social media was going to change the world of real estate.  That was certainly true to some degree, but many of those early day suggestions are long gone or have lost relevance.  What's next or yet-to-come?  We shall see.   

Feb 07, 2024 03:24 PM
Michael J. Perry
KW Elite - Lancaster, PA
Lancaster, PA Relo Specialist

I’m on it daily and am able to stay in touch with friends all around the world . ……….

Feb 07, 2024 06:05 PM