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People Do Not Read Is a Real Estate Fact

By
Real Estate Agent with Dirt Road Real Estate SA676002000

In real estate, professional real estate agents will provide a plethora of real estate documents to potential clients and clients. These will be reviewed and hopefully the real estate agents presumes an acknowledgement will be received by the potential clients (aka customer) or clients that they have read these often very important documents.

Unfortunately, this is a false expectation!

No matter how often you as the professional real estate agent explain, read or share information on documents, many of your clients or even potential clients will say "Of course I read them" and then ask the same question the next day.

People Do Not Read Is a Real Estate Fact!

I have learned this is part of the buying and selling real estate process and not to become upset.  From my long sales background, I have learned to smile and then engage my emotional intelligence, repeat what has been said at least once before if not numerous time.

Your potential clients hopefully will become your clients and your clients will more than likely appreciate this extra effort in repeating what has already been said.

P.S. If you disagree, the plethora of lawsuits only reaffirm this real estate fact.

Feature Photo Courtesy of Pixabay.com

Any reproduction of Leanne M Smith’s blog for use by any AI or GAI, distribution or reproduction including but not limited to electronic newsletters e.g. PDF’s Internet sites or physical products e.g. newspapers, CDs without prior written permission and consent by me, Leanne M. Smith (Leanne Hoagland-Smith) is strictly prohibited.

 

Posted by

Leanne M. Smith, MS, GRI, rCRMS

2018 KGVAR Rookie Realtor of the Year-55+
219.508.2859 MST
Life Begins Where the Pavement Ends
Connect with me on LinkedIn:
http://www.linkedin.com/in/leannehoaglandsmith
Ed Silva, 203-206-0754
Mapleridge Realty, CT 203-206-0754 - Waterbury, CT
Central CT Real Estate Broker Serving all equally

Far too often agents will just put a finger to a line and ask the client to sign and fail to let them know what they are signing. At the same time, in their anxiety to buy, a client doesn't want the facts, just get me the house.

Feb 17, 2024 07:00 AM
Leanne Smith

Isn't that the truth?

At the same time, in their anxiety to buy, a client doesn't want the facts, just get me the house.

Feb 17, 2024 07:35 AM
Will Hamm
Hamm Homes - Aurora, CO
"Where There's a Will, There's a Way!"

Hello Leanne. I see so many people just sign things at closing.  When I present paper in front of clients, I try to explain the important thanks and always ask if they have any questions.

Feb 17, 2024 07:01 AM
Leanne Smith

I too have seen clients just sign. Both local title companies do schedule enough time for the clients to review the documents.

Feb 17, 2024 07:34 AM
Joseph Domino 480-390-6011
HomeSmart - Scottsdale, AZ
Real Estate Made Easy

I have to say with the amount of paperwork required to sell/purchase and close on a home it does become overwhelming to the client.

The truth is, that electronic signings make it far too easy for the client to just click on a box and move on.

I like to sit down with the client and explain the contract as best I can.

I once had a lawyer for a client who asked me to include some language that was already in the contract. He hadn't read it, so I showed him the clauses that covered his demands.

Feb 17, 2024 07:25 AM
Leanne Smith

So true and even when you go over the documents line by line they still don't truly read them. Thank you and good morning Joseph Domino 480-390-6011 

Feb 17, 2024 07:34 AM
Michael Jacobs
Pasadena, CA
Pasadena And Southern California 818.516.4393

Hello Leanne - as has it has been said, reading is fundamental.  However, the practice of it seems to shift when many (and multiple) distractions enter the picture.  Focus remains important.  And not only in real estate as most understand.  The answer?  Not easy - that's for sure.  

Feb 17, 2024 07:39 AM
Leanne Smith

So true about staying focused is not easy. Good morning Michael Jacobs 

Feb 17, 2024 07:40 AM
Kat Palmiotti
eXp Commercial, Referral Divison - Kalispell, MT
Helping your Montana dreams take root

Good morning. Not only don't buyers and sellers often not read documents, many agents don't read MLS listings. They then call/text/email asking questions that are answered in the listing.

Feb 18, 2024 05:00 AM
Leanne Smith

Isn't that the truth? No other comments are needed. Thank you Kat Palmiotti for adding this very worthwhile observation.

Feb 18, 2024 06:06 AM
Myrl Jeffcoat
Sacramento, CA
Greater Sacramento Realtor - Retired

I noted a huge difference between 1981 and 2021, which were the years I was a Realtor, before retiring.  In 1981, we had a simple one-page contract, with almost no disclosures.  Buyers and sellers took the time to read carefully before signing.  Things changed dramatically over the years, as contracts became many pages more, and disclosures were in the dozens.  

Feb 20, 2024 03:49 AM
Leanne Smith

Yes the paperwork is overwhelming and usually due to lawsuits and court rulings.

Feb 20, 2024 07:53 AM
Myrl Jeffcoat
Sacramento, CA
Greater Sacramento Realtor - Retired

CONGRATULATIONS Leanne, on having this blog FEATURED in the Old Farts Club group!  

Feb 20, 2024 03:49 AM
Leanne Smith

Thank you for the feature

Feb 20, 2024 07:53 AM