You did it. You passed the real estate exam, got your license, joined a brokerage, and are ready to start your exciting new career in real estate. But before you can start closing deals, you need something very important – a professional email address. Look, we get it. Using a cute nickname as your email worked back in college, but ‘PartyAnimal123@aol.com’ isn’t going to instill confidence in potential clients. You need an email address that says you’re a serious real estate professional.
This goes for old realtors too. If you’ve been in the business for a while but are still using an unprofessional email, it’s time for an upgrade. Find an email address that reflects your experience and expertise to help attract more clients.
Why Your Email Address Matters as a Real Estate Agent
Make a Good First Impression
Your email address is often the first glimpse of your business savvy a potential client gets. A generic Gmail address like “john316@gmail.com” screams amateur hour and may turn off high-end clients. An address with your full name and “real estate” in it reassures clients you’re the real deal.
Be Memorable
In a sea of “john316@…” and “soldbyjane@…”, a creative, memorable address stands out. Something like “besthomesinalabama@…” or “soldonsunsets@…” gives prospects an easy way to remember you and may even become your brand. Just make sure any cutesy address still contains your name and conveys your professionalism.
Track Your Marketing
A customized address allows you to track the effectiveness of your marketing efforts. For example, you can create “homes4military@…” to use specifically on ads targeting veterans and military families. Any leads from that address show that marketing channel is working. You can then double down on what’s effective and drop what’s not.
Things to Avoid When Choosing a Real Estate Email Address
Tacky or Unprofessional Addresses
Unless you want to come across as the used car salesperson of real estate, avoid email addresses that scream “shady!” or “amateur hour.” Steer clear of addresses like “bestdealsever@…” or “househunterpro@….” You’re a professional, so present yourself as one.
Unrelated to Real Estate
Avoid email addresses that have nothing to do with real estate. While you may have had a previous email address for years, it likely doesn’t convey your professional role as a real estate agent. Choose an address that communicates your line of work to prospective clients.
Too Long or Complicated
Keep it simple! Long, complicated email addresses are difficult to remember and type correctly. Aim for something reasonably short but still meaningful and professional.
Examples of Creative Real Estate Email Addresses
Mr./Ms. Location, Location
Highlight your neighborhood expertise with an email like “uptowngirl@realestate.com” or “ mr.beachfront@realestate.com.” This signals to clients that you know the ins and outs of a particular area. But be prepared to actually be an expert in that location, or the gig will be up pretty quickly.
Your Name
The simplest and most professional option is to use your full name, like john@smithrealty.com or jane.doe@abcproperties.net. This straightforward approach conveys a personal touch for connecting with clients and customers.
Your Name plus “Properties” or “Realty”
Another choice is to include “properties,” “realty,” or a similar word in your email address, e.g. johnproperties@smithrealty.com or janedoerealty@abcproperties.net. This helps clearly convey that you work in the real estate industry. Using a domain name related to your brokerage or company further establishes your professional credentials.
A Memorable Nickname
For some real estate agents, a memorable nickname, like “homes4you” or “househuntress” can work well and be an easy to remember choice for clients and connections. However, nicknames can come across as less professional, so you need to weigh the pros and cons for your particular business and brand image. If you do choose a nickname, be sure to keep it relatively simple while still relating it to real estate.
Location or Specialty
Incorporating your location, region, or real estate specialty into your email address is another option to consider, e.g. JohnDenverHomes@smithrealty.com or LuxuryLasVegas@abcproperties.net. This approach helps define your geographic area of expertise or the types of properties you specialize in. However, if you end up relocating or expanding into other locations or types of real estate, it may require changing your professional email address, which can lead to confusion.
Conclusion
You see, there are so many options when it comes to real estate email addresses. The key is finding one that aligns with your personal brand and is easy for clients to remember. Don’t be afraid to get creative! Just make sure it looks professional. At the end of the day, what really matters is that you’re providing value to your audience through helpful content and resources.
That’s all, if you interested in knowing more and better tips and tricks, check out these articles:
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