How To Create Market Presence as a REALTOR®
This is an easy question to answer if you've been in the business for a while, and have been living in the same area but what if you've recently moved or a brand new agent with no contacts? How do you find that first buyer or your very first listing?
Things are different now than when I first became a REALTOR®. We didn't have many companies that sold leads, fewer tools to use for marketing, less number of agents in the marketplace in my area, and more walk-in office traffic.
Today, if you are a brand new agent, you can do your research and find out what is working for other agents, and adapt their methods to suit your personality.
Some of their methods will not work for you so there's no reason to punish yourself by trying to do them. If you wish to work with lead companies, be sure to select the ones that are paid at closing and no monthly charges. If you decide to buy a list of phone numbers and email addresses, please be sure to do your due diligence before contacting anyone. You don't want to be known as the "spammer agent".
Also, know your audience. If another agent asks you to host an Open House in a home that is not close to anything, has no traffic, no prior advertising, probably not a good idea.
It is the year 2024, and many will tell you direct marketing doesn't work, everything is digital now, and it is just a waste of money. I wouldn't listen to these naysayers, I would suggest selecting an area based on data, do not select an area if there's only a handful of sales every two years. If you don't have a large capital, start small, like 100 letters/postcards a month. Be very careful with your message, give the homeowners some value so they will read your message. What is selling in their neighborhood is a great message whether they are looking to sell or not. BE CONSISTENT! Yes, miracles do happen, you may get a listing from your first mailout but that doesn't always happen so don't be discouraged.
Do cold calls if you like getting them yourself and don't mind when people hang up on you, same for doorknocking. These two don't fit my personality so I am not going to force myself to do it. You may be one of those people who like knocking on doors. Just be sure to have the right approach, give them something of value rather than asking if they are looking to sell their home in the next 60 days, that's just tacky in my opinion.
Drive around and take short videos of neighborhoods and post them on social media. You can also post pictures of the areas you like to visit where you live, and places to shop and eat.
You can send out letters or postcards to Expired and FSBO homeowners. Again, be sure to have a good message. If you think the listing expired due to being overpriced, list the most recent sales, don't share the addresses, just a piece of general information.
Become a member of ActiveRain. Nobody will pressure you to write a blog post, if nothing else, you will learn a ton from other professionals in the industry. If you are not a member, all your blog posts are for the ActiveRain community, the general public will not see it and they are the ones you need to reach.
In short, make a goal for yourself, and write down just five things you can do to achieve it. Say one sale by the end of April 2024 and an action list. Don't write things you will not commit to. For me, if I write down cold calls, I would be fooling myself, I know I will not make a single phone call.
If you are consistent with your efforts, and treat your customers with care, you will succeed!
How To Create Market Presence as a REALTOR®
How To Create Market Presence as a REALTOR®
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