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YouTube Thursdays - Banner Images

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Education & Training with Tech Training for You!

In this week's post, we'll talk about one aspect of setting up your YouTube channel. Be sure and read to the end of the post to learn about something that you may be doing that is hurting another person when you thought that you were helping them.

Depending on your YouTube readiness level, this week's post may be a little out of sequence for you. In our YouTube Thursdays rebooted series, we've been looking at how to start from scratch with video creation. If that's true in your case (starting from scratch), then you aren't quite ready yet to worry about your YouTube channel. However, many reading these posts will already have put some videos on YouTube and so this post will be a good topic to consider: YouTube Banner Cover Images. 

In last week's post, I created a list of other ActiveRain members who have established their YouTube channels. Hopefully you had a chance to go check out their channels. Since I had made my rounds on all these various channels, it was a good opportunity for me to snapshot the banners that I saw and thus in turn be able to share some good examples that may inspire what you want to do with your banner. See these examples:

Here's a video that demonstrates how you could use Canva to create a new YouTube banner graphic. In the video, you will learn about "safe zones" where you want to keep your most important text and images. Items out side the safe zones will get cropped off depending on the resolution of the device that you are viewing it on (e.g. desktop vs. mobile vs tablet)

To wrap up this week's post, let's talk about how we can help each other with our YouTube channels. Of course, it is great to get new subscribers. This is especially true when you are first starting out and have very few subscribing so far. So if you want to support fellow ActiveRain members subscribing is a good choice so you can see when they post new videos and support them.

Secondly, when you watch these videos and you feel like they did a good job. You should click the like button on the video. Finally, if you have the time for it, leaving a comment on the video page not only encourages the creator, but it also indicates engagement to the YouTube algorithm. Engagement in views, likes and comments can help push a video higher in the search results and discovery pages in the YouTube algorithm. YouTube wants to promote the better quality videos over the lesser quality videos. Engagement is a big way of determining who gets shown and who doesn't.

Finally, one last but very important point to mention! YouTube uses another metric to determine if a video is quality content, and that is the watch time. In other words, if people come to a video watch 30 seconds and then leave, what is that telling YouTube about the video? It says that it wasn't valuable and thus worth sticking around for. So if you, by being curious about another AR member video, come in for half a minute and then leave, you aren't helping them and in fact could be hurting them. So if you come to watch. Stick around for a little while. And here's a bonus tip for watching informational videos: you can speed up the video. In fact, I watch most all informational videos at 1.5x or 1.75x speed. (click the gear in the bottom right on the video to get to the speed setting) You can even crank it all the way up to 2x speed. This is not recommended for a video that you are really trying to absorb the material, however it will help you add some substantial watch time to a member's video that can help them.

There's so much more to talk about in video creation. We're going to get more into filming and editing, setting up YouTube channels, picking good topics based on SEO. So to help not miss future posts, be sure and click the follow button on my blog. See you next Thursday!

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Craig Daniels
This blog is all about technology and helping you to use it smarter! Your digital footprint is your chance to attract new clients. What kind of impression are you making via your website, blog, and social media? We’ll be talking about that! Are you as productive as you can be? What apps might help you out? Do you know how to use all the best tools inside the apps? I enjoy photography and videography, you can expect to see those topics also on this blog.
Are you ready to learn?
Welcome to Craig’s Classroom!

PS - get ready for some homework… :) 

Comments (23)

Kat Palmiotti
eXp Commercial, Referral Divison - Kalispell, MT
Helping your Montana dreams take root

Another excellent YouTube tutorial. And it's great that all these youtuber's are being highlighted!

Feb 29, 2024 06:49 AM
Craig Daniels

Thanks Kat. It definitely helps when we learn from where others have got the jump start already. Kat Palmiotti 

Feb 29, 2024 03:19 PM
Jeff Dowler, CRS
eXp Realty of California, Inc. - Carlsbad, CA
The Southern California Relocation Dude

Hi Craig:

Thank you for another educational post on video creation  it's packed with information and worthy of several reads. and then some action.

That's an important tip about watch time on YouTube...I suspect I have been a culprit on more than one occasion!

Jeff

 

BananaTUDE Group logo    Featured in BananaTUDE

Feb 29, 2024 08:38 AM
Craig Daniels

Thanks Jeff!

Feb 29, 2024 03:20 PM
Toby Barnett
KW North Sound - Marysville, WA
Toby Barnett

"you can speed up the video. In fact, I watch most all informational videos at 1.5x or 1.75x speed. (click the gear in the bottom right on the video to get to the speed setting) You can even crank it all the way up to 2x speed."

Great tip! I've never even considered watching videos faster than normal. Typically I just fast forward to find the good part. Do you find skipping around the video hurts video performance or vise versa?

Feb 29, 2024 11:25 AM
Craig Daniels

Yes, watching videos in sped up timing works well. We can take in information usually faster than speaking speed. Good to slow down when you get to the parts that you need to absorb more. And I don't think YT will dock per se for skipping about a little bit as long as it sees you landing at some point and staying connected to the info. After all YT has a "chapters" feature in the timeline so that you CAN jump to the spot that interests you the most.

Feb 29, 2024 03:22 PM
Andrea Bedard
Thompson Company, REALTORS® 240.593.2860 - Silver Spring, MD
Fluent in Real Estate & German, M.A. ABR ASP CIPS

Thank you, Craig! I was just playing around with creating a banner on Canva the other day. I followed the recommended minimum size but it got cropped too much on mobile devices, so I didn't upload it. I will watch your tutorial and try again! 

Feb 29, 2024 11:42 AM
Craig Daniels

I think this video explains it well. I hope that helps you get it sorted out Andrea Bedard 

Feb 29, 2024 03:23 PM
Ginger Harper
Coldwell Banker Sea Coast Advantage~ Ginger Harper Real Estate Team - Southport, NC
Your Southport~Oak Island Agent~Brunswick County!

You teach us something every time you post. Thank YOU!

Feb 29, 2024 12:14 PM
Craig Daniels

You are very welcome. Thanks Ginger!

Feb 29, 2024 03:23 PM
Anna "Banana" Kruchten
HomeSmart Real Estate - Phoenix, AZ
602-380-4886

Lots of great information on YouTube banners and watching videos of others +++. I always appreciate  your thought that goes into these posts Craig.

Feb 29, 2024 12:38 PM
Craig Daniels

Thank you Anna. I appreciate that!

Feb 29, 2024 03:25 PM
George Souto
George Souto NMLS #65149 FHA, CHFA, VA Mortgages - Middletown, CT
Your Connecticut Mortgage Expert

Craig I tried to both subscribe and like your youtube channel, but for some reason it is not letting me sign on.

Feb 29, 2024 01:53 PM
Craig Daniels

That would be great if you get it figured out George Souto. It would be nice to see you added. Do you have a gmail address to sign in with? Even if you do not use gmail, you can sign in to youtube with whatever email you have registered with google.

Feb 29, 2024 03:27 PM
John Henry, Florida Architect
John Henry Masterworks Design International, Inc. - Orlando, FL
Residential Architect, Luxury Custom Home Design

Yes, you are correct about all of this and I had no idea about the ability to speed up a video.  Is this on cell phone apps only or online on a laptop or desktop?

I have watched the talking heads mention this banner page but I don't know how effective it would be in the long run to tweak it to some sort of art form.

Yes, watch time is something the YT algorithm uses to dish out videos to see if they will stick.  I think we need another blog to discuss this in more detail, but specifically, RETENTION and how it affects the algorithm.

So please, in your next video, unless you have already done so, can we talk about why videos can get 80 to even 120 percent retention and the algorithm doesn't really care if views are not up in step.  hmmmm.

Thanks for an informative video Craig!

Feb 29, 2024 03:23 PM
Craig Daniels

John Henry, Florida Architect yes you can speed up not just on mobile but on desktop web also! Just look for the gear at the bottom of the video window.

The video algorithm has lots of intertwining factors, so we can only do our best to not make dumb mistakes that will give us less of a chance. This video (especially at the end) had a good explanation of why a test with a shorter retention got more views than another.

Feb 29, 2024 03:49 PM
Randy Mitchelson,APR
Marketing Advisor & Squeeze Mortgage - Bonita Springs, FL
First Impressions are made at First Click

Our team is creating a lot of vertical content for Realtors and other clients and each shorts platform (IG Reels, Tik Tok, etc.) also has its own set of safe zones for 9:16.

Feb 29, 2024 05:33 PM
Craig Daniels

glad to hear about your team creating video content! I have the vertical 9:16 conversion as a future topic. thanks Randy Mitchelson,APR 

Mar 01, 2024 08:34 AM
Michael Mahoney
Real Broker, LLC - Boston, MA
Boston Realtor

Craig Daniels your tutorials and posts are always spot on!

Feb 29, 2024 06:27 PM
June Piper-Brandon
Coldwell Banker Realty - Columbia, MD
Creating Generational Wealth Through Homeownership

This is great information. I have had a lot of problems getting my banners the right size. 

Feb 29, 2024 07:46 PM
E. Steve Banis, Jr.
South Carolina Homes Inc. - Charleston, SC
https://www.SouthCarolinaHomesInc.com

Great info my friend

Feb 29, 2024 08:55 PM
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher
Yeah, I’m not sure if people think about it much but it’s a pretty cool thing if you can master making that banner…
Feb 29, 2024 10:43 PM
Andrew Mooers | 207.532.6573
MOOERS REALTY - Houlton, ME
Northern Maine Real Estate-Aroostook County Broker

Great post Craig Daniels! The main reason real estate agents/brokers/REALTORS create and host videos on their YouTube channels is to engage with their audience. Over 63% of YouTube videos get viewed on mobile devices. Think small screen, simple clean banner design. 

youtube mobile device video

The channel banner is the Libbys Libbys Libbys on the label label label. Quick, easy display of what to expect inside your video channel. It all starts with a simple click. Then your home page better display all kinds of fresh content. Row after row offering major worthwhile selection to keep the channel audience engaged.

Mar 01, 2024 03:39 AM
Ritu Desai 703-625-4949
Samson Properties - Chantilly, VA
Northern Virginia,Washington DC & Maryland Realtor

Thank you so much for including my banner design. How simple things like having a banner make a big impact on the overall channel. As always truly appreciate your guidance and insight. 

Mar 01, 2024 04:04 AM
Hannah Williams
HomeStarr Realty - Philadelphia, PA
Expertise NE Philadelphia & Bucks 215-820-3376

Craig Daniels, what a fantastic tutorial. It is now Bookmarked! Great calls to action! I love her accent. I do not have an accent. Well, maybe I do  Thank you so much, Craig 

Mar 03, 2024 09:44 AM
Joyce Marsh
Joyce Marsh Real Estate LLC - Daytona Beach, FL
Joyce Marsh Homes

I just started using canva and it seems the possibilities are endless. I always come away with so much information from your posts. Thank you!

Mar 03, 2024 11:10 AM
Wayne L. Brown
Franklin Advantage Inc. - Alpine, CA

Thank you Craig

Always love and appreciate your posts.

Definitely great content and needed information for today's tech marketing.

Thanks again.

Mar 06, 2024 06:57 AM
Ben DeHaven
Haven Realty & Investments - Lakeland, FL
Proudly serving Winter Haven & Lakeland, Florida

Good tip about the watch time! Average View Duration is huge to YouTube, and if you want to be in the suggested videos an AVD of 8+ minutes is key as YT can run an additional add in the video.

Mar 14, 2024 08:23 AM
Pat Starnes-Front Gate Realty
Front Gate Real Estate - Brandon, MS
601-991-2900 Office; 601-278-4513 Cell

For some reason, I am better at CapCut than Canva! I'll come back and watch the tutorial tonight. Thanks, as always!

Mar 28, 2024 09:37 AM