Our area can get a bit drab during the Winter months when there isn't snowy decorations, so I enjoy seeing the early shoots of daffodils appearing and then our first flowers to bloom, our snowdrops.
Snowdrops aren't big flowers, just a handful of inches tall, but they can handle the cold, so snow can come and go and they'll still be there with delicate blooms opening as the temps warm.
Snapping a picture of them to share offers options, and perspective matters. If I stand nearby, the distance is such that I'll mostly have little flower dots and not much detail. Shoot from straight above and a different look, or you can do what I did to get the shot, lay flat and point my camera upwards to capture details.
A change in perspective is all that was needed to gain an aspect of the flowers that a distance or top down shot would never accomplish.
Our real estate business can be much the same. You have experts breaking down the national outlook, and maybe if we're lucky they'll offer some statewide information. This is the type of information you're average consumer is going to see as news headlines (Housing Starts Dip 5%!, Is The Bubble About To Pop??)
While that information has it's use, it's not a perspective that typically helps me day to day in my LOCAL market. If anything, we have to fight the headline leading information that is out there. Ever heard a buyer say "I'm going to wait this out, prices are too high!"...and now they're 40% higher than the TOO HIGH before, and no signs of flattening.
Being a real estate pro means establishing a perspective that understands what is happening in YOUR local market so you can properly guide clients to the best decision for their interests. Information they read driven by population heavy states may have zero to truly do with your local market, where inventory may be relatively low or high vs. the nationwide standards.
Getting down on your belly to see the local and close up perspective is the key to understanding what your market trends are today, and the direction they're heading in the near future.
Adjust your marketing, your blogging, etc. to cater to the local perspective you discovered when you looked closely.
Until next Tuesday, Ask An Ambassador if you need help,
Bill & Liz aka BLiz
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