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Remember the Valuable Trust Key

Real Estate Agent with Dirt Road Real Estate SA676002000

When selling a home, these four valuable keys as noted above are indeed essential. However, the one missing key and the most valuable and golden key for residential home sellers is this one:


People buy from people they know and trust. 

Yes, it is essential to have a professional real estate agent with:

  • Expert guidance: An experienced and educated real estate agent who knows the LOCAL real estate market
  • Sense of security: Confidentiality and knowing your home is in caring hands
  • Property marketing power: For many is belonging to the local MLS as well as digital presence along with traditional tools such as signage
  • Objective information and guidance: Here is where emotional intelligence, contract management as well as comprehensive research of the LOCAL real estate market takes place

However within the valuable TRUST Key, there an intuitive feeling begins to grow as the key is formed. The formation of this TRUST Key happens when touring the home, answering questions, sharing experiences and having a few laughs.

A professional real estate agent may possess the above four things or keys and the TRUST Key still may not be created.  Not everyone is a good fit on both sides of the interaction.

If you as the residential home seller or as the residential listing agent find there is no trust to limited trust maybe a handshake, no harm, no foul might be the best action. 

Now if you as the residential home seller or as residential listing agent have established trust, the remember the TRUST Key is strong as it is fragile.

Feature Photo Courtesy of ListReports

Any reproduction of Leanne M Smith’s blog for use by any AI or GAI, distribution or reproduction including but not limited to electronic newsletters e.g. PDF’s Internet sites or physical products e.g. newspapers, CDs without prior written permission and consent by me, Leanne M. Smith (Leanne Hoagland-Smith) is strictly prohibited.


Posted by

Leanne M. Smith, MS, GRI, rCRMS

2018 KGVAR Rookie Realtor of the Year-55+
219.508.2859 MST
Life Begins Where the Pavement Ends
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Comments (2)

Endre Barath, Jr.
Berkshire Hathaway HomeServices California Properties - Beverly Hills, CA
Realtor - Los Angeles Home Sales 310.486.1002

Where is the Gold star to this post, what a powerful message, not only people buy from who they trust but they also prefer people who they trust, Endre

Feb 28, 2024 08:56 PM
Richard Weeks
Dallas, TX
REALTOR®, Broker
Great information, thanks for sharing.  I hope you have a great day.
Feb 29, 2024 03:38 AM