Is the Market Still Hot?

Services for Real Estate Pros with Marte Cliff Copywriting

Is the real estate market still hot? 

is it a hot market


Conflicting news reports sure don't tell the story, so I thought I'd ask the people who know: Real estate professionals who are out there helping buyers and sellers every day.

Are there still too few homes for the buyers, or has new construction taken up the slack? 

And - are there enough buyers since interest rates went up?

I thought about this today when cleaning up my website and thinking about removing a letter entitled "What Today's Home Sellers Need to Know." 

It's a letter - or actually 2 versions of a letter (short and long) -that I wrote for use along with other prospecting letters. 

I wrote them a while back when the market was definitely hot and I became aware that some home sellers thought all they needed to do was put a sign in the yard and their house would be sold within a day or two. Some were also thinking that the hot market meant they didn't need agents. 

These letters outline why sellers need to make the effort to prepare the house even when the market is hot. The long version also goes into why sellers need agents.

So my final question is this: Could these letters still be useful or shall I dump them? 

I'd love to hear your opinions! 

Image courtesy of twobee /


Endre Barath, Jr.
Berkshire Hathaway HomeServices California Properties - Beverly Hills, CA
Realtor - Los Angeles Home Sales 310.486.1002

The market is now on a roller coaster ride... thanks to the Fed Chairman... when interest rates jump to 7% or higher buyers stay on the fence.... when interest rates drop to 6% or a little above, all the fence sitters jump in and we are in multiple offers... so my point is it is a roller coaster ride,, depending on when you ask me how is the market??? Endre.

Mar 01, 2024 09:50 PM
Marte Cliff

Thanks Endre Barath, Jr.. It sounds like agents could still use those letters, so guess I won't dump them.


Mar 02, 2024 10:23 AM
Sham Reddy CRS
Howard Hanna RE Services, Dayton, OH - Dayton, OH

Most sellers need the help of a trained professional on their side for a more smoother transaction and avoid legal issues with the property later

Mar 02, 2024 04:10 AM
Marte Cliff

Yes, Sham Reddy CRS - they always do. As the letter points out, agents do far more than meets the eye. Part of that is keeping their clients safe. 

Mar 02, 2024 10:24 AM
Brian England
Ambrose Realty Management LLC - Gilbert, AZ
MBA, GRI, REALTOR® Real Estate in East Valley AZ

No matter what the market is doing it is important to properly prepare a home for sale.  During a hot market, people think they are getting top-dollar, but they truly don't know how much money they missed out on if their home wasn't properly prepared.

Mar 02, 2024 04:36 AM
Marte Cliff

Brian England - so in their case, ignorance is bliss. They don't know what they missed. That is, unless someone tells them! And of course, friends and neighbors are always glad to oblige.

Mar 02, 2024 10:25 AM
Bill Salvatore - East Valley
Arizona Elite Properties - Chandler, AZ
Realtor - 602-999-0952 / em:

Thanks for sharing, make it a great Saturday and enjoy your


Bill Salvatore, Realtor- Arizona Elite Properties

Mar 02, 2024 04:36 AM
Marte Cliff

Thanks for stopping by, Bill Salvatore - East Valley 

Mar 02, 2024 10:26 AM
Ed Silva, 203-206-0754
Mapleridge Realty, CT 203-206-0754 - Waterbury, CT
Central CT Real Estate Broker Serving all equally

In our little slice of real estate heaven, the listings are still scarce and buyers jump when something clean comes on market. Sales are brisk and it is typically a strong seller's market with about a 6-week absorption rate.

Mar 02, 2024 04:36 AM
Marte Cliff

Ed Silva, 203-206-0754 - that sounds like a good market for agents like you who are ready for them! 

Mar 02, 2024 10:28 AM
Wayne Martin
Wayne M Martin - Oswego, IL
Real Estate Broker - Retired

Good morning Marte. Real estate is a roller coaster ride and can change with the breeze. Need all the tools I your tool box so you are ready to adjust with the breeze. Enjoy your day.

Mar 02, 2024 05:30 AM
Marte Cliff

Wayne Martin It seems like that breeze changes more often over the last year or two. Competing breezes makes trees grow stronger - guess they can do the same for real estate agents. 

Mar 02, 2024 10:29 AM
Dorie Dillard Austin TX
Coldwell Banker Realty ~ 512.750.6899 - Austin, TX
NW Austin ~ Canyon Creek and Spicewood/Balcones

Good morning Marte,

Keep those letters, I agree with Wayne Martin you need all the tools in your tool box so you can adjust and adapt to the ups and downs of real estate. Inventory is still painfully low, buyers out and ready to buy but they want a well priced and well presented home. No slacking for sellers!!

Mar 02, 2024 05:48 AM
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

Thanks Dorie Dillard Austin TX. I'll take your advice - and perhaps do something to promote those letters a bit.  

Mar 02, 2024 10:30 AM
George Souto
George Souto NMLS #65149 - Middletown, CT
Your Connecticut Mortgage Expert

Marte Cliff while home prices are not going up as fast right now as they were the last 3-4 years, they are still increasing, and we are still in a strong Sellers Market in CT.

Mar 02, 2024 12:17 PM
Marte Cliff

George Souto - that's good news for you! I find it interesting that the market can still be hot when interest rates have pushed some people out of the running for a home. 

Mar 03, 2024 12:54 PM
Wanda Kubat-Nerdin - Wanda Can!
Red Rock Real Estate (435) 632-9374 - St. George, UT
The best agent in Southern Utah!

The market is everchanging, Marte and what was relevant yesterday is not today. Here, homes are still closing but some sellers need to catch up with the new market instead of holding out and allowing the listing to go stale...we know the results of that!

Mar 06, 2024 12:23 PM