Special offer

You cannot offer what you don't have...

Real Estate Agent with ProSmart Realty


You Can't Offer What You Do Not Possess
It's about serving not selling.

Red Carpet Service

  • You can't offer full service, if you're a discounting: it doesn't pencil out.
  • You can't offer true experience if you're in this industry less than 10 years ( because anyone in 2024 with less than 10 years experience was never a real estate agent in a market like today's market). It doesn't mean you can't be a good agent, it just means there are those of us that have been here before, and you have not.
  • You can't offer creative solutions if you've never had to save an escrow from imploding or get two bickering parties, back to playing off the same sheet of music. Many avoid perceived conflict these days, when in fact it's merely negotiating and haggling. I see it all the time and shake my head at their lack of care for their clients.
  • You can't offer proven results if you are not selling multiple homes per year.
  • You can't offer updated and cutting edge skills and tools if you never pay for over and above training and coaching. We aren't  talking required classes. We are speaking of above and beyond classes, seminars, retreats, coaching, technology, masterminds groups, etc.
  • These skills and talents as well as so many more only comes from thousands of hours at kitchen tables, sitting in cars, touring and selling properties, phone hours, research hours, classroom hours, rolling up our sleeves and working the problem to find solutions hours, etc.

One of the most common questions we get asked is "Why should I hire you?" Sometimes it's a challenge question, but most of the time, it's because they really want to know. They have not ever hired a REALTOR® before or it's been years since they did (and a lot has changed in the market since then).

This is the moment when an experienced agent enjoys sharing their USP and a new agent or a seasoned "bad" agent either panics or gets defensive. Their tone, demeaner and response will tell you a lot about them in that moment.

So, what is a USP? It's their Unique Selling Proposition and if they are smart, they figure out your needs first before they offer it. Because experienced agents like us have more than one! And not all are going to matter to you. Our challenge is to understand which "arrow in my quiver" will serve you best, because it's about serving your needs, not just showing off our experience.

It may not matter to you that we are professionally trained and have earned the Certified Residential Specialist designation along with being a part of only 1% of agents nationwide, being a part of the Master Sales Academy. We have the skills to help you enjoy the thrills of homeownership or getting your home sold properly for more money

 We put our client's needs ahead of our own and find out how to serve them uniquely, since no one likes to be served by a cookie cutter style service.

Is the agent you're interviewing right for you? Consider this:

  • Do you feel heard or do you feel talked at?
  • Ask your agent if they are full-time? These days this is a full-time career. You'd be surprised how many think they can work a full-time job elsewhere and then side-hustle real estate. 
  • Does this agent have a buyers plan or a sellers plan. Can they articulate how they will help you from A to Z buy or sell?
  • Does this agent serve you personally or pawn you off on a team member once you've been onboarded
  • Does it feel like a consultation or a sales pitch?
  • Are your questions being answered intelligently?
  • Does this agent have years of experience in markets like this one?
  • Does this agent sell homes regularly. Does this agent offer referrals to the other professionals you may need like a mortgage lender he/she trusts, an attorney, a CPA, inspectors, etc. The only dumb questions are the ones you never ask. You're not bugging a true professional - ask us!
  • Do they have a good amount of positive reviews online - are they even presence on socal media and what image does that present?
The REALTOR® you choose should make you feel cared for; you should have a good sense of their confidence and character. It helps to like them, but it's more important to respect and trust them having your best interest at heart. Sales Agents Can't Offer What They Do Not Have.
Posted by

Gary & Melynda Wolter CRS, CREN, MSP    

Realtor Certified Residential Specialist, Mesa/Gilbert/Queen Creek/Chandler, AZ

Licensed agent since 2001 "Premier Personal Service"






John Pusa
Glendale, CA

Hello Gary & Melynda Wolter, Since 2001, 480-269-1164 very true, you can't offer what you do not possess, it's about serving not selling.

Mar 09, 2024 10:39 AM
Michael J. Perry
KW Elite - Lancaster, PA
Lancaster, PA Relo Specialist

 Nothing lasts forever. Market Enthusiasm will change .  Consumer preferences will shift .  

Mar 09, 2024 04:50 PM