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What are your thoughts about pocket listings or not in the MLS?..

By
Real Estate Agent with Berkshire Hathaway HomeServices California Properties 01238708

There are times when sellers do not want to have the property listed and marketed in the MLS. I am not a fan of it. I believe the more eyes see it on the various platforms the odds are better we get an offer sooner.

www.endrebarath.com

Then there are times I focus and try to convince my sellers to list it on all the platforms. The only time I like it being not in the MLS when I am trying to cool a property and bring it back as new.

What are your thoughts? Inquiring minds want to know.

www.endrebarath.com

Wishing you a safe and healthy life and I look forward to your comments. If you are looking for a knowledgeable, focused and goal-oriented Realtor in the Beverly Hills area who will help you achieve your Real Estate goals, please reach out to me directly! If you are looking for a pet friendly Beverly Hills Realtor who can handle and sell the most difficult properties that no one else could, please reach out to me directly!! If you are considering buying or selling a home, a luxury home, luxury investment real estate, luxury vacation homes, or luxury beach properties in Southern California, Los Angeles, Century City, Westwood, West Hollywood, Beverly Hills, Marina Del Rey, Venice or Malibu, feel free to contact me at 310.486.1002 ( m) homes@endrebarath.com or visit one of my websites at https://www.endrebarath.com I contribute a portion of my commission to local animal rescue organizations. Endre Barath, Jr. Realtor at Berkshire Hathaway HomeServices California Properties DRE#01238708

 

Lawrence "Larry" & Sheila Agranoff. Cell: 631-805-4400
The Top Team @ Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803 - Plainview, NY
Long Island Condo and Home Specialists

Endre, It's understandable to have concerns about not listing a property on MLS. Maximizing exposure to potential buyers ensures that the property receives the attention it deserves, increasing the likelihood of securing offers as quickly as possible! 

Mar 15, 2024 03:54 AM
Andrew Mooers | 207.532.6573
MOOERS REALTY - Houlton, ME
Northern Maine Real Estate-Aroostook County Broker

     Timing is everything for how and when to introduce and market your brand new real estate listing when you want the World to know look what's for sale. But when a property owner says not going to list it but let me know if you ever find someone looking for blah blah blah. It happens Endre Barath, Jr. and nothing in writing thin ice when inventory is scarce and your seller is well aware of the slim pickings.

Mar 15, 2024 03:55 AM
Sham Reddy CRS
Howard Hanna RE Services, Dayton, OH - Dayton, OH
CRS

Thanks for sharing Andre.

Most Realtors are split on this issue. There is a very selfish motive behind it. I am not a big fan of it. Its OK to find buyers for a potential listing before its listed, but how are we doing the best for the seller if we are not getting the exposure needed to attract most offers

Mar 15, 2024 04:10 AM
Nina Hollander, Broker
Coldwell Banker Realty - Charlotte, NC
Your Greater Charlotte Realtor

Endre Barath, Jr. I do an occasional Office Exclusive listing... but not as a primary way of selling/marketing a home. Sometimes I have a seller who isn't quite ready to go public and I list it in advance as an office exclusive... I've had several listings sell that way at a great price with no inconvenience to a seller. And whether I sell it as an office exclusive or on the open market, I never do a personal dual transaction.

Mar 15, 2024 04:56 AM
Brian England
Ambrose Realty Management LLC - Gilbert, AZ
MBA, GRI, REALTOR® Real Estate in East Valley AZ

I think that pocket listings or ones that are not on the MLS never sell for as much as they could, since they don't have the full audience they could.

Mar 15, 2024 05:19 AM
Wayne Martin
Wayne M Martin - Oswego, IL
Real Estate Broker - Retired

Good morning Endre. I am not a fan of pocket listings or office exclusives as the case may be. That said, there are circumstances where they can be of service, like "cooling" a property so it can be properly repositioned. Rare but justified. No right or wrong answer, only an opinion. Enjoy your day. 

Mar 15, 2024 05:27 AM
Michael Elliott
Fathom Realty - Burlington Township, NJ
Burlington, New Jersey Residential Sales

I have done it with great success, but prefer to expose it to the MLS, especially in this seller's market. 

Mar 15, 2024 05:41 AM
Mark Don McInnes, Sandpoint-Idaho
Sandpoint Realty LLC - Sandpoint, ID
North Idaho Real Estate - 208-255.6227

I feel if an owner is sincerly interested in selling they should take advantage of every avenue to do so. A full time professional agent such as Endre Barath, Jr. being able to best counsel in what directions and marketing will provide the top results.  Mark

Mar 15, 2024 07:13 AM
Dorie Dillard Austin TX
Coldwell Banker Realty ~ 512.750.6899 - Austin, TX
NW Austin ~ Canyon Creek and Spicewood/Balcones

Good morning Endre,

As long as the seller understands by not putting their home in the MLS, for the greater exposure and more eyes on it which could result in higher offers than you have to do what the seller wants. I do feel there are agents out there that don't explain this fully to the sellers. I'm not a fan of them and want to make a statement when a listing comes on, attract as much attention as I can to the audience of buyers at that time and let the free market take its course!

 

Mar 15, 2024 07:47 AM
Wanda Kubat-Nerdin - Wanda Can!
Red Rock Real Estate (435) 632-9374 - St. George, UT
St. George Utah Area Residential Sales Agent

Uploading a property to the MLS helps to get it sold faster and more times than not, for more money. Seller might as well do a FSBO if tying the hands of the agent that was hired to fully represent!

Mar 15, 2024 10:31 AM
George Souto
George Souto NMLS #65149 FHA, CHFA, VA Mortgages - Middletown, CT
Your Connecticut Mortgage Expert

Endre the problem I have with pocket listings is when the Realtor is purposely holding a listing back, because they are trying to keep both sides of the transaction for themselves.  When it is the Sellers choice for reasons already mentioned then I am fine with it as long as they understand the drawbacks. 

Mar 15, 2024 11:33 AM
Leanne Smith
Dirt Road Real Estate - Golden Valley, AZ
The Grit and Gratitude Agent

Some people want their privacy and that is to be respected. For others, having it shared within the brokerage for a while when the brokerage has potential clients such as luxury homes, ranches, vacant land.

As long as the client understands a pocket listing is shared only with that brokerage and not out in the public, then it is up again to the seller to make that decision. I would get it in writing as well. In our contracts, we do have it as part of the contract.

Mar 15, 2024 04:27 PM
Kathy Streib
Cypress, TX
Home Stager/Redesign

HI Endre- it's always up to the seller but I'm not a fan of pocket listings. 

Mar 15, 2024 06:34 PM
Jim Crawford
Long & Foster - Fredericksburg, VA
Jim Crawford Broker Associate Fredericksburg VA

Personally, I am not a big fan of them nor of coming soon listings.  I prefer that all agents in an MLS get a shot at it, and I think it is also better for the seller.  More offers and activity should equal better prices and terms.

Mar 19, 2024 07:49 AM
Jeff Masich-Scottsdale AZ Associate Broker,MBA,GRI
HomeSmart Real Estate - Scottsdale, AZ
Arizona Homes and Land Group/ Buy or Sell

I can see some sellers point, but not being on the MLS reduces the number of buyers. Unless the home is really something special, the likelihod of a top dollar sale is limited. Jeff.

Mar 20, 2024 01:56 PM