The joys of home ownership include unexpected events. In our case, two sump pumps failing within 24 hours of each other. We have 2, one is the normal sump pump for draining the basement foundation as needed (which isn't often) and the other is dedicated to our basement washing machine/sink combo to push up the drain water to the main drain line. When you have as many furry critters as we have, having a washer/dryer set dedicated to their beds, towels, blankets, etc. is more than just a nice to have.
The good news? I learned a thing or two about pumps and motors back in my Navy days, and from an engineering perspective they're not overly complicated: motor, pump/impeller, float switch, piping, electricity.
Is anything stuck? Piping clogged? Power available? Motor running? Impeller broken or jammed? Float switch activating?
It doesn't take long to figure out if it's a repair or replace situation. In our case, both failed for different reasons (bad float switch & insufficient pump speed), so both required replacing. Within 24 hours everything was back to normal.
While home ownership and lead prospecting aren't exactly the same, they can both break unexpectedly and figuring out why is crucial for both.
Did the market shift?
Has your niche evaporated?
Is there increased competition?
Did your website crash?
Lose massive amounts of SEO due to the latest and greatest from Google bots?
Glitches with your email, phone, or Contact forms?
Is your IDX not what it used to be?
Did you drift away from what works with your blogging?
If you're paying for leads, has something changed with your paid source (more agents receiving leads, less advertising, fewer corporate relos, etc.)?
Has your main means of attracting clients fallen out of favor? Today's social media darling may be tomorrow's MySpace.
Have you not been keeping in touch with past clients and you're no longer top of mind?
Take a look, maybe a few adjustments will have your lead gen pumping full stream again!
Until next Tuesday, just Ask An Ambassador if you need help,
Bill & Liz aka BLiz
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