One of my favorite things about using blogging for lead generation is that when used properly, the results attract clients you WANT to work with.
The longer I'm in this business and the older I get, the less I want to work with people that make even the simplest parts of real estate harder than it needs to be.
That doesn't mean I'm not willing to work hard, because I do work hard, but it's for people I've chosen to give my time and energy to.
With a focus on low maintenance homes and almost as likely the last ever home for many of our buyers, patience is key. Few of those clients come to us in a "ready now" state, but well in advance of buying their next home...but are willing to move up the timelines if the right home shows up tomorrow.
These consumers have already dug into the content about patio homes, condos, landominiums, new construction, etc. that is available in our market, so they've got a pretty good idea of what to expect from the market and the process, and are trusting us to provide guidance. We're they're real estate sherpa.
On the other end of the spectrum is the cold call that leads off with "how much do you charge?" or "how much will you rebate me?". There is no trust, the agent is strictly a commodity and any expertise I have is NOT what is being sought.
Frankly the latter category is probably the first to kick you to the curb if they think they can what they consider a better deal without you, and I suspect they may salivate at the recent settlement related headlines thinking their next agent will work as close to free as they can get!
Blogging can help you vette your clients when you focus your content on the type of client that makes you enjoy working in this business. Figure out what THEY want, and provide it.
Do that, and you can easily walk away from the potential clients that are waving the red flag within seconds of contact.
We do not have to work with everyone that contacts us, the process works in both directions.
Until next Tuesday, just Ask An Ambassador if you need help,
Bill & Liz aka BLiz
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