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YouTube Thursdays | What Does Your Audience Want?

By
Real Estate Agent with MOOERS REALTY ME Broker License 106759

YouTube Thursdays, what does your audience want?

This week's YouTube Thursday blog post on Active Rain focuses on the most important element of your real estate video channel.

Your real estate video channel audience members.

What they like is learned watching your analytics. Fine tuning adjustments consider your YouTube channel comments. What to do how and when skills come from engagement with your audience members study.

youtube real estate video

How well do you know your audience?

Can you put yourself out in the audience? It is all about your channel audience members. Serving up something for them to feast on for fresh new worthwhile content. To provide a solution to what they need.

real estate problems solutionsYour audience has real estate puzzle piece problems.

Help them find the best puzzle solutions.

Each video you shoot, edit, render and upload to your YouTube real estate video channel.

They all should consider the season too. What is happening or trending at the time the production goes live? Produce videos not being done in your market place. Don't waste time uploading "they all look pretty much the same" thrown together video productions. 

What is best for you to upload for a video is based on your audience's needs and the channel's past performance numbers.drone aerial real estate videography

The best example is to get you to think customer on the other end of the video marketing signal.

(Testing 1,2,3... (tap tap tap).

See each and every one?

Make believe you are a broadcast station.

If you only program what YOU personally enjoy, whoa. Small, distinct and narrow audience which means your advertising rates drop.

You want a broad large viewer / listenership real estate video programming channel. Having an eye in the sky helps your "broadcasts" value too. Learn how to fly. Before that, learn how to edit your real estate videos. 

real estate video youtube channel

What else is your audience watching, listening to and what is trending for topics?

The other real estate channels, what's now playing? Are your real estate competition channels serving up something you neglect? 

All of this current information is used by the YouTube SEO algorithm to know whether you have video worth recommending. This data shapes what you produce shoot and edit next for your audience. Unless you fly by the seat of your pants and never sneak a peek at the analytics. 

What has your audience members watched on your channel before ...   how much of your platform is toured and used for how long?

This critical information helps steer the direction your YouTube real estate video channel needs to take.real estate video seo

Building, widening, expanding in the attraction of new YouTube video channel members is the goal.

Keeping existing subscribers and video channel users happy. In the habit of returning to scroll, slide, tap tap.

To please click and stick around to the very end.

Then watch another and another as long as they have the time to binge and engage on your YouTube real estate video counter.

Sitting back and watching, listening to learn something pertinent that is not torture but a tad creative and entertaining helpful.

Can you tell stories? Do you holler "Alexa, play Queens of the Stone Age" or remember 3 or 6 for a quarter songs on a juke box?

Chris Brockhurst helps you develop your real estate video making techniques.

The World has enough hardship and tragedy, but your YouTube real estate video channel is serving up a positive helpful experience.

Liver and onions may not be the top crowd pleaser at your local greasy spoon hang out institution.

But if the numbers warrant the effort, make sure your "video menu" is well rounded. Not something too narrow to grow your audience membership.

real estate video youtube channelHelpful, providing something the audience members need and uploading on a regular basis.

Otherwise, they flit and go on the search for other real estate video channels that do deliver consistently what they want.

What does your YouTube real estate video audience want?

The more videos you have under your belt, the more obvious whether you hit the target or miss is by a mile.

YouTube Thursdays | How To Launch A Video Channel (activerain.com)

I'm Maine REALTOR Andrew Mooers, ME Broker

Comments(12)

Doug Rogers
RE/MAX Coastal Properties - Destin, FL
Your Real Estate Resource!

Interesting post, my YouTube channel certainly needs help! What microphone are you using?

Apr 04, 2024 06:48 AM
Andrew Mooers | 207.532.6573

Have wireless Rode or plug in lav. On streamed zooms the good old RE 20 Doug Rogers! In office the directional mic screens out phones ringing, people coming and going. EV RE 20 microphone

 

Apr 04, 2024 07:24 AM
Ginger Harper
Coldwell Banker Sea Coast Advantage~ Ginger Harper Real Estate Team - Southport, NC
Your Southport~Oak Island Agent~Brunswick County!

I find this very interesting. I wish I were up on all the Tools available to use now.

Apr 04, 2024 08:05 AM
Andrew Mooers | 207.532.6573

     That's why you and I are here Ginger Harper ! To share, learn, create new ways to market more effectively.

     Videos save EVERYONE precious time! Buyers have no delay "getting in", sellers like the open house on demand instead of who tracked in the diesel fuel and grease on the white carpets. 

     Invest in a few tools to do a better presentation is what overbooked buyers and sellers want use to do and video does it best. See the cine whoop goggles and telephoto lens? These are marketing tools.

real estate cameras tools

Apr 04, 2024 10:57 AM
Roy Kelley
Retired - Gaithersburg, MD

Thank you very much, Andy, for sharing your experience and advice.

Apr 04, 2024 08:45 AM
Andrew Mooers | 207.532.6573

You share the same love and passion for imagery, capture of natural beauty Roy Kelley ! You invested in more than a Brownie Hawkeye camera and went digital to avoid becoming an analog dinosaur. 

houlton maine

Apr 04, 2024 11:00 AM
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

It’s very important to find what your audience wants as far as clarifying your direction maybe but it’s even better to find who you are and then have you, through being yourself, attract the right audience by being just you. Know what?

Apr 04, 2024 09:23 AM
Andrew Mooers | 207.532.6573
MOOERS REALTY - Houlton, ME
Northern Maine Real Estate-Aroostook County Broker

Wherever you go, there you are Laura Cerrano. Keep it real is always the best honest approach to simple living. Small towns are like that.. everyone gets along and works together. 

moose cat in maine

Apr 04, 2024 11:03 AM
Dorie Dillard Austin TX
Coldwell Banker Realty ~ 512.750.6899 - Austin, TX
NW Austin ~ Canyon Creek and Spicewood/Balcones

Good evening Andrew,

Once again you amaze us with your YouTube video skills! I can see having the right equipment is essential to making quality videos but your advice about having the right video menu is so important! Knowing your audience is key!! 

Apr 04, 2024 03:08 PM
Andrew Mooers | 207.532.6573

     Capturing the flavor of what your location is all about... words can paint pictures, images are like a thousand words. But full motion video and natural audio from the location. That is exciting.

     All of us are cub reporters for our home town. NASA is coming to mine for the total solar eclipse and it is a big deal Dorie Dillard Austin TX .

     The community events where you live happen every day and are the best kept secret unless someone covers them. Video does it best. 

Apr 05, 2024 02:51 AM
Patricia Kennedy
RLAH@properties - Washington, DC
Home in the Capital

Hi, Andrew! If I ever figure out a way to create a video that is less than cringe-worthy, you might find me on YouTube. There are some agents who put out wonderful stuff, and my brokerage is encouraging us to get on board with video. 

Apr 05, 2024 07:31 AM
Andrew Mooers | 207.532.6573
MOOERS REALTY - Houlton, ME
Northern Maine Real Estate-Aroostook County Broker

     Videos.. properties deserve full motion, you are there with natural sound video. Sellers will find agents who use videos if you don't and buyers don't have time to schedule a showing. It's 10 o'clock at night, five states away and TA DA.. video makes it open house on demand take the tour NOW. RIGHT NOW Patricia Kennedy !

real estate monopoly game

Apr 05, 2024 08:07 AM
Roy Kelley
Retired - Gaithersburg, MD

Good Friday morning, Andy. Have a great day and an outstanding weekend.

Apr 05, 2024 08:50 AM
Andrew Mooers | 207.532.6573

You too Roy Kelley ! Think about chartering a jet to Houlton Maine for the total eclipse Monday! 

Apr 05, 2024 08:56 AM
Roy Kelley

I wish we could be there for the eclipse. Several of our local family members are on the way to Texas to visit with family there and to see the eclipse.

Apr 05, 2024 09:07 AM
Andrew Mooers | 207.532.6573

houlton maine international airport KHUL air chart

Apr 05, 2024 01:10 PM
Ginger Harper
Coldwell Banker Sea Coast Advantage~ Ginger Harper Real Estate Team - Southport, NC
Your Southport~Oak Island Agent~Brunswick County!

Very interesting post.  I hire video out.  I am technically challenged..

Apr 05, 2024 09:11 AM
Andrew Mooers | 207.532.6573

Using video in the marketing is the key and slow but sure you can add your own personal glimpse your properties, your community events Ginger Harper. People in the audience want to hear your perspective of what it is like living in Southport NC and what do you think about this new property listing,e etc. 

Apr 05, 2024 09:19 AM
Lise Howe
Keller Williams Capital Properties - Washington, DC
Assoc. Broker in DC, MD, VA and attorney in DC

You are clearly the You Tube king here in the Rain - thanks for making us smarter. 

Apr 06, 2024 04:49 AM
Andrew Mooers | 207.532.6573

Every one brings a covered dish to the pot luck information party right Lise Howe ? The more videos you produce, the what to do and why is learned by just keeping at it. Like anything in life right?

Apr 06, 2024 05:11 AM
Wayne L. Brown
Franklin Advantage Inc. - Alpine, CA

Andrew

Thank you for your post.  But to be honest, there is just so much to learn. It seems very overwhelming.  I'm just in the beginning stage.  Any advice?

 

Apr 10, 2024 07:47 AM
Andrew Mooers | 207.532.6573

Shoot, edit, render, upload. Again, shoot, edit, render and upload. Then study to see where you adjust. Video is not one or two and done. It is like blogging.. regular posts because your audience is hungry and needs feeding Wayne L. Brown ! They get better like any skill with practice. Did ot find a quick search for a YouTube channel.. there is your first step.

 

Apr 10, 2024 11:04 AM