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Advertising & Marketing In Real Estate

Real Estate Broker/Owner with HomeRome Realty 410-530-2400 311291

As a real estate broker, I understand the significance of advertising in the industry. Our friend and mentor, Barbara Todaro, the marketing guru, shared and encouraged all of us, especially me. While the internet has revolutionized the way we market properties, traditional forms of advertising, such as print and radio, are still incredibly valuable.


I always use a combination of advertising methods for my clients, including online and offline options. This allows me to reach many potential buyers and sellers, increasing their property's exposure.

Advertising is crucial for reaching out to people who may not be as comfortable with technology. By placing ads in print media and airing them on my live radio show, I can target potential clients who may not be actively searching online.

Properties need maximum exposure, and advertising helps buyers find specific homes. I use it to reach more people, build trust, and complement my weekly radio shows

Marketing and advertising in real estate


Posted by

Margaret Rome
HomeRome Realty

Baltimore, Maryland

Sell Your Home With Margaret Rome

Sundays 12 noon.

Author: Real Estate The Rome Way

About me
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(410) 530-2400


George Souto
George Souto NMLS #65149 FHA, CHFA, VA Mortgages - Middletown, CT
Your Connecticut Mortgage Expert

Margaret advertising is very important in this business, and Barbara was the master at print advertising.

Apr 06, 2024 04:14 PM
Margaret Rome Baltimore 410-530-2400

George Souto

On that, we all agree!

Apr 07, 2024 06:39 AM
Elyse Berman, PA
LoKation Real Estate - Boca Raton, FL
Boca Raton FL (561) 716-7824

Margaret Rome Baltimore 410-530-2400 We can all take a lesson from you.  You do it so well!

Apr 06, 2024 04:50 PM
Margaret Rome Baltimore 410-530-2400

Thank you Elyse Berman, PA

Always a pleasure to see you.

Apr 06, 2024 05:27 PM
Patricia Kennedy
RLAH@properties - Washington, DC
Home in the Capital

All kinds of advertising still works today, and I think it's really smart not to put all of your eggs in one basket.  Yeah, I know. That's really a big cliche!

Apr 06, 2024 05:51 PM
Margaret Rome Baltimore 410-530-2400

So true, Patricia Kennedy,

Not all eggs are in one basket unless they are hard-boiled. 

Apr 07, 2024 06:28 AM
Dorie Dillard Austin TX
Coldwell Banker Realty ~ 512.750.6899 - Austin, TX
NW Austin ~ Canyon Creek and Spicewood/Balcones

Good evening Margaret,

Properties need  maximum exposure and many out there still want to see print marketing..it is effective especially when combined with online advertising. Its a combination that works!

Apr 06, 2024 05:54 PM
Margaret Rome Baltimore 410-530-2400

Dorie Dillard Austin TX Sometimes, a son or daughter calls me because Mom saw the print ad, and the kids check it out online. It's always interesting to ask where they found me.

Apr 07, 2024 06:33 AM
Myrl Jeffcoat
Sacramento, CA
Greater Sacramento Realtor - Retired

I often think of Barbara Todaro.  I hope she is doing well.  You are right about her being an amazing mentor.

Apr 06, 2024 07:56 PM
Margaret Rome Baltimore 410-530-2400

Myrl Jeffcoat

Not possible to talk about marketing in the Rain without mentioning our Barbara Todaro 

Apr 07, 2024 06:35 AM
Brian England
Ambrose Realty Management LLC - Gilbert, AZ
MBA, GRI, REALTOR® Real Estate in East Valley AZ

I miss seeing Barbara Todaro in the Rain, I always loved seeing her ads and learning fro her advice!

Apr 07, 2024 05:54 AM
Margaret Rome Baltimore 410-530-2400

We all do Brian England 

Apr 07, 2024 06:35 AM
Michael Jacobs
Pasadena, CA
Pasadena And Southern California 818.516.4393

Hello Margaret - in addition to the words of wisdom in your post reminds me of a quote attributed to the businessman John Wanamaker.   Half the money I spend on advertising is wasted; the problem is I don't know which half".  I think there is a powerful message for any real estate practitioner.  Or anyone else who wants to attract customers and sales.  

Apr 07, 2024 05:57 AM
Margaret Rome Baltimore 410-530-2400
HomeRome Realty 410-530-2400 - Pikesville, MD
Sell Your Home With Margaret Rome

Michael Jacobs

That's such a true statement. More than half of the advertising doesn't work, but I don't know which half!

Apr 07, 2024 06:38 AM