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Ask An Ambassador: The Language of ActiveRain

Real Estate Agent with Transaction Alliance 513.520.5305 www.LizTour.com SAL.2002007747

If you're new to ActiveRain you'll find that there's a language to be learned (just like real estate!).  So here's a quick list of key terms to know:

Membership categories:

Rainer:  default, unpaid level of membership.  Full participation, BUT nothing is visible to Google.  You can write the best public facing posts in the world, but your consumer target audience will NOT see those posts unless they also join ActiveRain.

Rainmaker:  Either paid on a monthly or annual basis until you reach 500,000 points, then you gain a free Rainmaker account.

Ambassador:  a small group of members specifically tasked with helping other members.  You'll see an orange star emblem next to their profile photo, on profile pages, & blog side bar, etc.  They help keep the culture of ActiveRain a good sandbox to play in.

Management:  Ben Kinney owns the site, Bob Stewart is break glass in case of emergency for assistance.  You'll also hear other names from the past (Kerrie, Jon, Nikesh) that are key to the founding and continuation of ActiveRain.  And let's not forget ActiveBrad, back in the saddle in an unofficial, and RETIRED!!! status :)

The ActiveRain Developers:  the people behind the curtain fixing appearances of the raincoated Chihuahua that appears when things go sideways.  They also make site improvements, give the site facelifts, etc., to make the user experience better.

ActiveRain Member Support aka ARMS:  More people behind the curtain handling first level troubleshooting, answering questions, blowing the referee's whistle as needed, smiting spammers and passing on issues to Billing and the Dev Team.

Feature Fairies:  anonymous members and staff that select Featured Posts.

Serial commenters:  an unoffical membership category, but it's not a title you want.  Famous for cut/pasting the exact same comment post after post.


Types of posts:

Consumer facing:  the type of posts most likely to bring you home buyers and sellers. 

Niche posts:  Consumer facing posts on steroids.  Featuring SPECIFIC, pertinent real estate information consumers seek.  Using long tail terms are your best bet.

Short tail:  more general, e.g. homes for sale in Cincinnati

Long tail:  specific:  homes for sale with in-ground pools in Cincinnati

Localism:  posts about your market area (events, stores, restaurants, etc.)

Market reports:  details about a specific market (number of homes

Featured posts:  Posts selected to be on the front page of the site.  A key criteria:  expected to have broad appeal to the membership.  Come with an extra 100 points.


Other key terms:
The best thing you can do is visit the Getting Started on ActiveRain link in the bottom right of the footer under Important links and the ABOUT link in the bottom of the footer.

You'll find links to posts about points, community guidelines, reblogging, leaderboard, some really long W word, setting up your blog signature, and other key terms and tips to be successful in the Rain.

If you don't know something, just ask.  You'll find ActiveRain to be one of the best places on the internet for finding help in the real estate field.

Until next Tuesday, just Ask An Ambassador (or any other member) if you need help,

Bill & Liz aka BLiz


Posted by

Serving Warren County Ohio & Adjacent Areas

The Liz Spear Team of Transaction Alliance
Elizabeth Spear, ABR, Ohio License SAL.2002007747

William (Bill) Spear, Ohio License SAL.2004011109  Kentucky 77938
Ask for us by name if you visit the office!

Bill Direct:  513-520-5305
Liz Direct: 513-265-3004     
Fax: 866-302-8418

MailTo:  Liz@LizSpear.com

Search Homes:  Https://WarrenCountyOhioRealEstate.com

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Hannah Williams
HomeStarr Realty - Philadelphia, PA
Expertise NE Philadelphia & Bucks 215-820-3376

Happy Tuesday, Liz and Bill Spear  . Good explanation of who, why, what, and when - It is nice to have Brad Andersohn back again. Have a Great Day BILL

Apr 23, 2024 08:23 AM
Liz and Bill Spear

It's definitely nice to have Brad back!

Apr 23, 2024 05:01 PM
Jeffrey DiMuria 321.223.6253 Waves Realty
Waves Realty - Melbourne, FL
Florida Space Coast Homes

Nice history lesson on AR. I have been around for a good bit of it. I think back to how young I was when I first started.

Apr 23, 2024 08:29 AM
Liz and Bill Spear

We've literally seen some kids go from cashew size to off to college!

Apr 23, 2024 05:08 PM
Kat Palmiotti
eXp Commercial, Referral Divison - Kalispell, MT
Helping your Montana dreams take root

Excellent post and I laughed at the "W" long word - I have never said that word nor do I think I will ever have need to! haha.

Apr 23, 2024 08:56 AM
Liz and Bill Spear

I can know the content without knowing how to spell or say it :)

Apr 23, 2024 05:09 PM
Trish Cole
Veterans United Home Loans of Puget Sound NMLS#1907 - Puyallup, WA

Great information.  I have been on AR for a while but have just started blogging again and need a refresher.  I don't know what the long W word is, but it sounds like something to avoid.  😄

Apr 23, 2024 09:11 AM
Greg Large

Trish Cole  I think Liz and Bill Spear  is referring to https://activerain.com/culture/weltanschauung

and it is something NOT to avoid but rather to be adhered to and embraced to make the ActiveRain experience pleasant for all!

Apr 23, 2024 12:09 PM
Liz and Bill Spear

Trish, Greg is on target

Apr 23, 2024 05:10 PM
Dorie Dillard Austin TX
Coldwell Banker Realty ~ 512.750.6899 - Austin, TX
NW Austin ~ Canyon Creek and Spicewood/Balcones

Good afternoon Bill,

I love you posting the nitty gritty of AR language so new ones have a better understanding and active AR members have a refresher. Love that Brad Andersohn is back in the saddle!


Apr 23, 2024 10:31 AM
Liz and Bill Spear

Ditto, great to have someone so knowledgeable and aware of the history of AR back amongst us!

Apr 23, 2024 05:10 PM
Andrea Bedard
Thompson Company, REALTORS® 240.593.2860 - Silver Spring, MD
Fluent in Real Estate & German, M.A. ABR ASP CIPS

I love that you included the "serial commenters" as a category 😂

Great information here. Thanks for sharing. lol

Seriously, though this is a handy overview for newbies. It took me a while to figure it all out when I started 13 or so years ago. 

Apr 23, 2024 02:53 PM
Liz and Bill Spear

Andrea, I don't think it's unreasonable for a poster to expect a comment to give at least a little indication that the post has been read :)  It opens the door to much, much more vs. the alternative.

Apr 23, 2024 05:12 PM
Jeff Dowler, CRS
eXp Realty of California, Inc. - Carlsbad, CA
The Southern California Relocation Dude


Terrific knowledge base here and excellent reading for those new to the community and anyone needing clarification or a refresher. Glad you included the serial commenter category - not something to aspire to!


Apr 23, 2024 03:49 PM
Liz and Bill Spear

Nope, it becomes clear that points matter more than relationships (and any chance of a referral partner).

Apr 23, 2024 05:13 PM
Alan May
Jameson Sotheby's International Realty - Evanston, IL
Cicadas are coming! Cicadas are coming!

This is a really good primer.  I always get Rainer and Rainmaker screwed up.

Apr 23, 2024 03:54 PM
Liz and Bill Spear

what a difference mak makes :)

Apr 23, 2024 05:13 PM
Kathy Streib
Cypress, TX
Home Stager/Redesign

Hi Bill- I've been around a while and I forget that some who may not know what some of these terms mean And thank you for including the serial commenters!

Apr 23, 2024 05:20 PM
Liz and Bill Spear

Credit where credit is due :)

Apr 23, 2024 07:46 PM
Buzz Mackintosh
Mackintosh REALTORS - Frederick, MD
“Experience, reliable, leadership”

Great glossary of the terms used here in the Rain also glad the little guy in the rain coat has been on his chain lately


Apr 24, 2024 04:02 AM
Liz and Bill Spear

Buzz, I think the work the Developers have done on the server settings has had the desired impact.

Apr 24, 2024 05:51 AM
Brian England
Ambrose Realty Management LLC - Gilbert, AZ
MBA, GRI, REALTOR® Real Estate in East Valley AZ

This is great!  I try to stay away from the serial commenters, it certainly isn't a very proper thing to do, haha.  I would NEVER refer business to someone who is a serial commenter.

Apr 24, 2024 05:31 AM
Liz and Bill Spear

Brian, and I think that is the thing they often don't realize.  It sends a message about how they conduct business, and it's not a good message.

Apr 24, 2024 05:52 AM
Carol Williams
Although I'm retired, I love sharing my knowledge and learning from other real estate industry professionals. - Wenatchee, WA
Retired Agent / Broker / Prop. Mgr, Wenatchee, WA

Let's make the "Serial Commenters" an official badge. 

Apr 24, 2024 08:24 AM
Liz and Bill Spear

The Scarlet A of ActiveRain?? :)

Apr 24, 2024 09:02 AM
Brad Andersohn
Retired Executive Director of Education at eXp - Boulder Creek, CA
ActiveBrad - 707.646.1876
This is great information to have and to pass along to others. Glad I saw this, I learned quite a few things since my absence. ;-)
Apr 24, 2024 08:38 AM
Liz and Bill Spear

The day I'm teaching you about this place the sky will split :)

Apr 24, 2024 09:19 AM
Margaret Rome Baltimore 410-530-2400
HomeRome Realty 410-530-2400 - Pikesville, MD
Sell Your Home With Margaret Rome

Liz and Bill Spear 

Thanks so much for compiling this comprehensive overview of AR. It would be great if we could make this more accessible to beginners. And not a bad idea for the rest of us to read this!

Apr 24, 2024 08:45 AM
Liz and Bill Spear

There's been some tweaking of the Getting Started link/post, and I suspect more will follow.

Apr 24, 2024 09:20 AM
Anna "Banana" Kruchten
HomeSmart Real Estate - Phoenix, AZ

Oh I am with a few others on making a 'serial commenter' an official badge! Now what I'd call that badge is another issue and we'd probably need somebody else chime in - LOL

Apr 24, 2024 12:37 PM
Liz and Bill Spear

Maybe a bowl of cheerios for an emblem :)

Apr 24, 2024 01:43 PM
Anna "Banana" Kruchten
HomeSmart Real Estate - Phoenix, AZ

Featured in Bananatude


Apr 24, 2024 12:38 PM
Dr. Paula McDonald
Beam & Branch Realty - Granbury, TX
Granbury, TX 936-203-0279

Great information, Bill. And, by the way, I just brought home and set up my first two beehives. First inspection is tomorrow. So much to learn!

Apr 24, 2024 01:30 PM
Liz and Bill Spear

Good luck!  One hive leads to two that leads to....(we're now at 10).

Apr 24, 2024 01:43 PM
Steffy Hristova
HomeSmart Elite Group Tempe AZ Tel: 602.710.8161 - Tempe, AZ
Tempe AZ Realtor - Your Home Close to Your Work!

I always enjoy reading your observations, I chuckled at the definition of serial commenters. ActiveRain has been a great community to participate, enjoy, learn, write, connect.

Apr 25, 2024 06:46 AM
Liz and Bill Spear

I suspected some people might enjoy that category :)

Apr 25, 2024 04:17 PM
Lise Howe
Keller Williams Capital Properties - Washington, DC
Assoc. Broker in DC, MD, VA and attorney in DC
This is always an important post - I need to be more purposeful in my key words and my target market
Apr 25, 2024 09:49 AM
Liz and Bill Spear

Blogging works, that I know for sure.

Apr 25, 2024 04:17 PM
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

This is a good idea for you all terms and elements of  AR, And it’s even better to know that we’re getting one more people to come aboard. :)

Apr 26, 2024 09:04 PM
Liz and Bill Spear

The lingo can be confusing for new members if no one has introduced them to some of the terms.

Apr 28, 2024 02:43 PM