You may have heard that Google and some others are frowning on AI content. If you fill your site with it, your search engine ranking will plummet.
And... Google (and others) believe that they can tell the difference between human writing and AI writing.
Part of it is the fact that nothing AI writes feels personal. Unless someone edits to add personality, you won't find sentences beginning with "My favorite clients..." or "The last time I visited..."
An article I read this morning explained that the "no AI" bots also look for words that AI seems to love to use. He called them trigger words, and he warned against using them. Or at least against using them inappropriately, as AI does.
Here's the list:
- cognizant
- synergy
- pertinent
- delve
- peril
- testament
- treasure trove
- tapestry - when not speaking of textiles
- landscape - when not speaking of actual land
Keeping in mind that marketing copy should be written to a 7th grade reading level, you wouldn't use most of these anyway. But if you're tempted, think twice.
You might get labeled "artificial."
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