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Staying in touch is the answer to future profitability

Real Estate Broker/Owner with Turn Key Real Estate 31RA0874656


-May 10, 2024

All Things Real Estate: Staying in touch is the answer to future profitability
Long Island is still on “fire” with a multitude of cash purchasers as well as those that have commitment letters from their lenders.  However “Cash Is Still King” and still rules in the world of real estate transactions.

I received $35,000 over the asking price on a property in Levittown a few weeks ago, which actually “shocked” the Trustee of the Estate.  I had sold the owner’s previous home 10 years ago, but she had recently passed away.  But  I had stayed in touch over the years.

One of the most crucial and critical thing that I have learned, absorbed and practiced over 42+ years, was to “stay in Touch” with current and past clients.  I learned this while performing this most important facet in growing my previous business of landscape design, licensed and certified and professional lawn-tree and shrub applicator, and our irrigation and carpet cleaning divisions. It is just as significant and far-reaching today as it was 30+ years ago.

Your current and past clients' referrals are truly the lifeblood of every successful business and without this simple task of keeping and staying in touch; one will never scale one’s business to attain its “optimum lucrative and profitable level.”

Yes, it does take a “1 minute manager” a book written by Kenneth H. Blanchard written in 1982, and still very current today; in order to accomplish this feat.

But it can be learned and adapted with specific conditioning through one’s concerted efforts, disciplined actions and the sacrifice of a commodity that is irretrievable, unrecoverable and you can not create it, your valuable time! By understanding these 6 concepts from my pending copyrighted  S.A.C.E.D.S.© formula can assist in scaling your business to potentially earn a $100,000 the very first year.

What many in the real estate industry still don’t do sufficiently is to “stay in touch” and follow up on a regular basis, with their current and especially their past clients.

When is the last time to you called your past clients?  It is as simple as making short and concise videos to say hello, email or video text, snail mail or a short notes.

Maybe deliver a bag of bagels for your Jewish clients after the holidays.  Providing an inspirational book for Kwanza to your black clients.  Celebrating “Diwali” (also known as Deepavali), celebrating the “Festival of Lights” with a sweet treat or food or small gift for your Indian past clients.

Lastly, Ramadan began this year on March 10th and finished on April 10th and was 1 month of fasting, celebrated by the Muslim community.  A small gift or some sweets on Eid, the day after Ramadan finishes would be appropriate, again staying in touch with your clients.  In 2025, it begins on February 28 and ends on Saturday, March 29 at sundown, so you should add it to your calendar.

Back in February, the Long Island Board of Realtors held an event for the Lunar New Year, celebrating the Year of the Dragon at New Fun Restaurant in Great Neck.  The Village of Great Neck Plaza also celebrated the holiday, with another event that our Mayor Ted Rosen hosted with  all the participants.

Being involved in these types of events goes a long way, in showing your clients that “nobody cares how much you know, until they know how much you care and know.”  By participating in these celebrations it provides the evidence and proof that all your clients and their cultures are important to you.

This will form a strong bond between you and your current, past and future clients.

It is extremely important to notate the holiday dates in one’s calendar for the varied cultures that you have previously completed transactions with.  If you haven’t stayed present with your past clientele, maybe it’s time to re-establish some rapport and build back those most crucial and critical relationships.

Your business doesn’t stop after you were paid at the closing of the transaction.  It actually continues into the future by creating advocates and communicating and staying in touch for your most valuable and cherished referrals.  This will enable you to grow, enhance and scale your business to greater profitability.

Philip A. Raices is the owner/Broker of Turn Key Real Estate at 3 Grace Ave Suite 180 in Great Neck.

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Philip A. Raices, Pres/CEO, 

Graduate Realtor Institute

(What I consider a Masters Degree in Real Estate)
C.I.P.S. (Certified International Property Specialist)
The National Association of Realtors "Green" designation
(Certified in Eco-Friendly Low Carbon Footprint Construction/3-D Printed Foundations/Geo-Thermal HVAC/Solar Panels/Heat Pumps)

Turn Key Real Estate
7 Bond St
Great Neck N. Y.  11021-2414
Office: (516) 829-2205
Direct: (516) 647-4289
Email: Phil@TurnKeyRealEstate.Com  
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We truly and thoroughly enjoy doing business with Matrimonial/Divorce Attorneys as we assist them in helping their clients with the challenging, tumultuous, and stressful process of navigating and guiding them through the potential sale (or showing how the wife or husband) can potentially keep and stay in the home.  If allowed, we will hold their hand(s) and build rapport and a relationship with either 1 or both parties as we traverse through the selling process.  We are also in Part 36 of the NYS Court system in helping those attorneys who need a Professional, Expert, and Qualified Broker with their indigent, disabled, or clients who have passed away with the sale of their properties.
If you know of anyone who might be considering selling, investing, purchasing, renting, or leasing any type of residential or commercial property, locally, the 5 Boroughs of NYC, Upstate, around the U.S.A., or Internationally, that isn't already listed with a Broker, consider me your go-to guy!
"How to Prepare Your Home Before It Goes On The Market" Q & A   Audio by Philip A. Raices for the Multiple Listing Service of Long Island W/Trisha Chirco (MLSLI.COM)

https://soundcloud.com/mlsli/how-to-prepare-your-home-before-it-goes-on-the-marke ©


Professional Building & Home Management Services
Expert Reo's, Foreclosures & Short Sales


Past President of the Rotary Club Of Great Neck 2011-2012

Member of M.L.S. (Multiple Listing Service)

Member of L.I.B.O.R. (Long Island Board of Realtors)

Member of the Budget & Finance Committee

Member of the Technology Committee

Member of the Advertising & Marketing Committee

Member of the International Global Business and Alliance Committee

Member of N.Y.S.A.R. (NYS Association of Realtors)

Former Member of N.Y.S.A.R.'s  The Communications, Marketing & Technology Forum

Former Member of N.Y.S.A.R.'s Co-op Issues Working Group


Member of N.A.R. (National Association of Realtors)

Member of N.A.R.'s Global Alliances and Business Committee

Former Member of N.A.R.'s Business Policy & Issues Committee


Director of the Great Neck Chamber of Commerce 1995-present

Past Director of the B.I.D. (Business District of the Village of Great Neck Plaza) 2005-2018

Past Whole Blood Platelet Donor for 15 years

Volunteer Driver for the American Cancer Association 1994-2010



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"Then, We'll Find or Relocate You to your "Next Place to Call Home," Move In, Turn the Key and Go To Work the Very Next Day, Or Go Out To Play"©

Bill Salvatore - East Valley
Arizona Elite Properties - Chandler, AZ
Realtor - 602-999-0952 / em: golfArizona@cox.net

Thanks for sharing and enjoy your week!

Bill Salvatore, Realtor- Arizona Elite Properties

May 16, 2024 10:29 AM
Philip A. Raices
Turn Key Real Estate - Great Neck, NY
1 of the Most Knowledgeable Brokers on the Net!

Thanks, and U 2 Bill.

May 16, 2024 10:39 AM
George Souto
George Souto NMLS #65149 - Middletown, CT
Your Connecticut Mortgage Expert

Philip A. Raices one of the best lead generators is past clients, so not keeping in touch with them is foolish.

May 20, 2024 02:05 PM
Philip A. Raices
Turn Key Real Estate - Great Neck, NY
1 of the Most Knowledgeable Brokers on the Net!

Hey George, 

You are 1000% on the money!  However, a great majority of agents grab that check at the closing and forget about how crucial and critical their current and past advocates are in the future success of their business.  Is it laziness? Lack of effort, discipline, and perseverance?  Probably a combination of many of these factors.  Why start all over with new clients, when those who were happy with your services would be more than happy to recommend you if you would just pay a bit of concern and consideration in staying in touch with them!  Do a pop by and say hello.  A phone call to see how things are.  Otherwise, you are kicking them under the bus as many do.  I have asked many sellers who sold them their home (but didn't consult them properly through the tumultuous and challenging process from the start to the closing table).  The 4 answers I usually get are the following:

1.) They said "congrats at the closing, sometimes giving a present then or a week or 2 later and that was the extent of staying in touch.

2.) Husband and wife ask each other, who sold us our home, the answer is I forgot as the agent never stayed in touch

3.) Husband and wife said, oh no, we would never use that agent again, poor service and follow through and lack of proper communication.

4.) However, some said they did an excellent job, but never stayed in touch.


May 20, 2024 02:36 PM