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Book Review: The Platinum Rule

Real Estate Agent with Fathom Realty 8431215

A few years back, I read an amazing book titled "The Platinum Rule".   The author suggests that  the  "Golden Rule" is not always the best way to approach people. Rather, they propose the Platinum Rule: "Do unto others as "they'd" like done unto them". In other words, find out what makes people tick and go from there.  Simply put, this book has helped me to have happier clients.  

The book also discusses the 4 personality types (DISC) at length, while assigning them new names.  

I have read many self help / business books over the years, and I consider this one top be a "Top 10". 

Since learning this principal, I have found it easier to service my clients, and have certainly enjoyed more success.  I highly recommend this book.  


Posted by

Michael Elliott



Burlington, New Jersey Real Estate 

Broker / Salesperson

Fathom Realty


cell (609) 864-8164   office (888) 455-6040


Nina Hollander, Broker
Coldwell Banker Realty - Charlotte, NC
Your Greater Charlotte Realtor

Good morning, Michael... I have to admit that I stopped reading business books a long time ago. I realized that much of what they told me I already knew because I learned it  and utilized it in my corporate life decades ago. 

May 23, 2024 03:31 AM
Wayne Martin
Wayne M Martin - Oswego, IL
Real Estate Broker - Retired

Good morning Michael. Might haver to give it a read. The more people have a different approach the better chance the message may get through. Enjoy your day. 

May 23, 2024 04:02 AM
Dorie Dillard Austin TX
Coldwell Banker Realty ~ 512.750.6899 - Austin, TX
NW Austin ~ Canyon Creek and Spicewood/Balcones

Good morning Michael,

Thank you for your book recommendation. I haven't' heard of this one and it's good to read different perspectives. We can always improve, we never know it all and can't learn something new. We just need to be open to fresh ideas!

May 23, 2024 04:13 AM
Jeffrey DiMuria 321.223.6253 Waves Realty
Waves Realty - Melbourne, FL
Florida Space Coast Homes

I have over the years read many business books. It seems I always pick up a little nugget I can use in my business.

May 23, 2024 06:05 AM
Carol Williams
Although I'm retired, I love sharing my knowledge and learning from other real estate industry professionals. - Wenatchee, WA
Retired Agent / Broker / Prop. Mgr, Wenatchee, WA

Hi Michael,
This is a good point. It reminds me of the lessons of learning love languages. Not everyone responds to the same things. Different strokes for different folks.

May 23, 2024 02:08 PM
Michael Elliott

Well said!! 

May 23, 2024 02:35 PM
Patricia Feager, ABR,CRS,GRI,MRP
Selling Homes Changing Lives

Michael Elliott - I have shelves full of Motivational books, but not that one. Sounds interesting!!!

May 24, 2024 04:02 AM
John Juarez
The Medford Real Estate Team - Fremont, CA

When we bring on a new member to our real estate team, the go through the Disc exercise. This book seems worth reading.

May 24, 2024 07:15 AM