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Blueprint for a Shredding Event

Reblogger Roy Kelley
Industry Observer with Retired

As you might imagine, shredding events are popular in the spring after tax season and before it gets too hot.  Shredding trucks are harder to book during May and June.   If you are planning to host a shredding event PICK YOUR DATE EARLY AND RESERVE THE SHREDDING TRUCK.  

 

Original content by Lise Howe DC AB15253

I recently was asked by the condo board of the community that I have farmed for many years to sponsor a shredder as part of the annual yard sale.  This is the fourth year that I have been given this opportunity to participate in a very visible event within the community

Each year the condo board sets a date for the yard sale and then reaches out to me to host the shredding part of the event.  This year I was lucky to be given approximately a month's notice.  As you might imagine, shredding events are popular in the spring after tax season and before it gets too hot.  Shredding trucks are harder to book during May and June.   If you are planning to host a shredding event PICK YOUR DATE EARLY AND RESERVE THE SHREDDING TRUCK.  In the DC area, I am paying $1050 for the shredding truck and the driver/shredder for 3 hours.   I split that last year with my lender.  This year, I have added my title company , Universal Title, and a mover, Interstate Moving and Storage.  I have reduced the cost of the event to 25%. 

The next thing to do is to start advertising the event.  This year I am sending out postcards to approximately 1500 households.  I am using EDDM for this event since I am not mailing it just to my farm or a specific targeted market.   To do a big mailing like this, I create postcards in Canva that are 11 inches by 6 inches.  (The EDDM requirements call for a large postcard.)  Once I have created the postcard template - front and back with my mailing permit preprinted on it - I transfer it to Vistaprint where I create the order to print the postcard. 1500 postcards runs about 15 cents a piece.  

Every Door Direct Mailing - EDDM- is a bulk mail service offered by the US Post Office which allows you to send postcards to a certain area.  For instance, my farm, which is 396 homes falls into two districts or areas so I have to mail to both (and to the surrounding streets. )  My 396 homes becomes closer to 600 but since I am advertising a shredding event open to everyone and  taking place in the middle of the two mailing areas, I am okay with that.   When I want to announce a new open house or a recent closing, then I only want to mail to the specific neighborhood.  

I am also advertising the shredding event on Facebook, Instagram, through MailChimp to my sphere and posting flyers at the local libraries and anywhere else that I can post my flyers.   The Facebook, Instagram and emails to my sphere are all useful touches, reminding everyone that I am still here and ready to help.. 

Of course, on the day of the event I pray for good weather.  It seems that it is either very hot or surprisingly cold.  Some years it even has the temerity to rain - but I get to meet everyone who brings their paper bags of documents or boxes of receipts and memos to be shredded.  I ask them to give me their name and address or email address so that I can send them a "receipt."  Most people are good sports and sign in.  

From this event, I can point to at least two specific listings - and probably more.  It also has the advantage of putting me in front of lots of people in my farm and continuing to build that relationship and demonstrating that I believe in coming from contribution.  My farm has been very good to me through the years and I enjoy returning the kindness.  

If you decide to do a shredding event, I would love to hear how it turns out for you.   What else do you do for your farm or sphere? Costs? Steps? Success? I can't wait to hear all the great ideas here in the Rain.  Happy Memorial Day Weekend! 

You know there is more to the process than just picking a property and making an offer. You need to find the best location for your wants and needs, get a great price, and work with a lender who will make your life easier - not harder.  Trust your search with a Realtor who is licensed in DC, MD and VA and really knows the city and all its secret neighborhoods.

Start your search with the Lise Howe Group, Washington Natives who love the city and all its quirkiness! If you are moving or relocating to Washington DC, be sure to ask for our relocation guide. Call us at 240-401-5577 to schedule an appointment or email us at lise@lisehowe.com.  Too excited to wait to talk to us about a great home? Just click here to start that home search.

If you want to see what is for sale in Washington DC, Chevy Chase and Bethesda, check out these links below:

Bethesda Condos and Coops for Sale

Chevy Chase Condos and Co-ops for Sale

Bethesda Single Family Homes over $1 Million 

Bethesda Single Family Homes Under $1 Million

Chevy Chase Single Family Homes Over $1 Million

Chevy Chase Single Family Homes Under $1 Million

Chevy Chase Condos and Coops Over $1 Million

Luxury Single Family Washington DC Homes

Washington DC Single Family Homes Under $1 Million

Washington DC Condos

 

Lise Howe

Keller Williams Capital Properties

4646 40th St NW 

Washington DC 20016

240-401-5577 (24 hour direct)
Licensed in DC, MD, and VA
Associate Broker, GRI, ABR, CRS
The Lise Howe Group
Howe Real Estate Should Be!
www.lisehowegroup.com

www.kenwood-forest.com

 

 

 

       

Posted by

Roy Kelley, Retired, Former Associate Broker, RE/MAX Realty Group

Gaithersburg, Maryland  

Roy Kelley
Retired - Gaithersburg, MD

Please be sure to leave comments at the original blog post by Lise Howe

May 27, 2024 04:53 AM