The Human Touch in a Technological World

Real Estate Broker/Owner with Golden Girls with SW Desert Homes BR564219000

I received my daily email from Seth Godin today, talking about "the third impossibility".


As we enter this age of unfathomable technology, I think it will be wise to remember the value of human touch as well.

In our careers, personal interaction can translate to stronger relationships and deeper connections with our clients and colleagues. When we take the time to listen, understand, and respond with empathy, it shows that we're more than just professionals—we're people who care. 

You've likely heard the saying, "People like to work with folks they trust".  I don't believe that means an email or text is going to replace the value of "face to face".

Our interactions bring an element of creativity and problem-solving that technology can't always match. Personal experiences invite others to share as well.  Non-verbal cues, body language and emotion can enrich our interactions and relationships.

In our workplace and within meetings, the personal touch can enhance collaboration and teamwork. Camaraderie and trust within teams lead to more effective and positive work environments. Although a real estate agent often works as an independent contractor with our clients,  the process of sharing and communicating with empathy feeds our mental well being.

With that, we work towards balance.

While technology streamlines our work load and offers convenience, it’s the human elements that add depth and meaning to our interactions. Combining efficiency technology with the warmth of personal engagement can create a more balanced  experience for everyone involved.  

It can be as simple as picking up the phone to say, "I'm sending you an email to follow up on our discussion over getting your home ready to sell".  Reinforcement of the human element, the human touch, provides meaningful communication. Or, meet in person to pick up those Arizona seller disclosures. 

As we navigate this digital age, let's not forget the power of a heartfelt conversation, a kind gesture, or simply being present. I believe the human touch leaves a lasting impression, fueling our passion and helping to make our professional and personal lives truly enriching.

Posted by


If I can assist you in your home buying or selling in Marana, Tucson, Oro Valley, or Vail, please don't hesitate to call me!  Email at

Cara Marcelle Mancuso, Designated Broker, Golden Girls with SW Desert Homes     520-909-2988   

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Michael Elliott
Fathom Realty - Burlington Township, NJ
Burlington, New Jersey Residential Sales

I met him about 20 years ago, very very bright man. 

Jun 03, 2024 06:18 AM
Cara Marcelle Mancuso

He was referred to me as a must-do email subscription and I've never regretted his tidbits of knowledge and points,  Thinking of Michael Jacobs - always plenty to ponder Michael Elliott !!

Jun 10, 2024 09:32 AM
Michael Jacobs
Pasadena, CA
Pasadena And Southern California 818.516.4393

Hello Cara - connection is important even as the methods vary by person, time, situation and many sorts of other factors.  A good reminder.  

Jun 03, 2024 06:19 AM
Cara Marcelle Mancuso

Hi Michael Jacobs   I believe our individual style and commitment to connection is what keeps our clients loyal and in touch with us as well.

Jun 10, 2024 09:33 AM
Dorie Dillard Austin TX
Coldwell Banker Realty ~ 512.750.6899 - Austin, TX
NW Austin ~ Canyon Creek and Spicewood/Balcones

Good morning Cara,

Your post is a great reminder in this technology driven society that the face-to-face meetings are so important to provide human communication that help develop lasting relationships.

Jun 03, 2024 07:39 AM
Cara Marcelle Mancuso

Dorie Dillard Austin TX  - how did you stay in touch with your clients during Covid?  I imagine you had successful practices in place, even in that "touchless" time.

Jun 10, 2024 09:34 AM
Carol Williams
Although I'm retired, I love sharing my knowledge and learning from other real estate industry professionals. - Wenatchee, WA
Retired Agent / Broker / Prop. Mgr, Wenatchee, WA

Hi Cara,
Unfortunately, too many agents put more emphasis on technology than they should. I agree that nothing will ever replace the one-on-one human in-person connection.

Jun 03, 2024 09:40 AM
Cara Marcelle Mancuso

Hi Carol Williams   As a retiree, do you stay in touch at all? It's interesting reading the perspectives of agents that still have a finger in the pie.

Jun 10, 2024 09:35 AM
Carol Williams

Cara Marcelle Mancuso 
Some of my past clients are great friends, and we still stay in touch and socialize. I also keep in touch with and socialize with the trusted agents I refer business to.

Jun 10, 2024 03:17 PM
Endre Barath, Jr.
Berkshire Hathaway HomeServices California Properties - Beverly Hills, CA
Realtor - Los Angeles Home Sales 310.486.1002

I am so with you, how hard is it to make a call and leave a message, I never return hangup calls just because I find it rude, Endre

Jun 03, 2024 11:00 PM
Cara Marcelle Mancuso

So many spam calls lately, I think I hate the silent calls the most.  They might have worked in the beginning, but now, not so sure.  I try hard as an agent not to be in the Spam category myself, Endre Barath, Jr. 

Jun 10, 2024 09:36 AM
Brian England
Ambrose Realty Management LLC - Gilbert, AZ
MBA, GRI, REALTOR® Real Estate in East Valley AZ

Face to Face is always the best way to get things done!  We can't see everyone every day, so emails and text messages can fill the gap, but certainly can't replace face-to-face interactions!

Jun 04, 2024 06:12 AM
Cara Marcelle Mancuso

Sounds like your processes help keep you relevant with your clients Brian England   Gilbert is such a growing area - I bet you are busy indeed

Jun 10, 2024 09:37 AM
Jeff Dowler, CRS
eXp Realty of California, Inc. - Carlsbad, CA
The Southern California Relocation Dude


You are so right! We are all human, not machines, and shouldn't act as such. The personal touch and face to face interaction is so important in this day and age and no doubt appreciated.


Jun 09, 2024 10:42 AM
Cara Marcelle Mancuso

Hi Jeff Dowler, CRS!  One piece of the tech picture I haven't figured out is, When I pull up to McDonalds to order a coffee, they say...Have you used the app?  It's'm talking to you.  Maybe folks are using it for large to-go orders, not sure.  Makes me wonder how far automation will go.

Jun 10, 2024 10:03 AM
Michael J. Perry
KW Elite - Lancaster, PA
Lancaster, PA Relo Specialist

I’m a Baby Boomer and most of my counterparts prefer to meet to sign an Agreement of Sale , not merely click it via Doc U Sign ( personal touch) …..

Jun 09, 2024 05:44 PM
Cara Marcelle Mancuso
Golden Girls with SW Desert Homes - Tucson, AZ
Call a Marana neighbor, I'm THERE!

Michael J. Perry   Docusign is definitely a can of worms, not used in combination with live interaction and coaching.

Jun 10, 2024 10:04 AM
Wanda Kubat-Nerdin - Wanda Can!
Red Rock Real Estate (435) 632-9374 - St. George, UT
The best agent in Southern Utah!

Your post is so relevant today, Cara Marcelle Mancuso. Many people prefer to deal with a text message or an email over a live discussion with a professional any more. I like to meet in person to catch inflections, mannerisms and eye contact myself!

Of course, sometimes a quick message is necessary but shouldn't be done the majority of the time.

Jun 10, 2024 05:53 PM