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Make Sure Your Agent Goes Beyond Cookie Cutter Marketing

By
Real Estate Agent with Keller Williams Capital Properties DC AB15253

If you hire an agent to help you sell your home, what should you reasonably expect that agent to do?  Your home is not like all the others on the street - even when it looks like the neighbors on either side.  You have different features inside.  Your plantings are different.  Your views are different - even if your home is in a subdivision where all the homes were built at the same time.  You should expect creative marketing which highlights the special features of your home.  Some agents believe in the 3 P's as a marketing approach: Put a sign in the Yard. Put the property in the MLS - and Pray.   You should definitely expect more than that. 

According to a survey by the National Association of Realtors (NAR), one of the top things recent sellers looked for was help in marketing their house to potential buyers.  

An experienced and professional agent will employ various strategies to ensure your house stands out. Here are some of the most common methods real estate agents use to market homes, as highlighted in the NAR report:

  1. Listing on the MLS (Multiple Listing Service): By listing your house on the MLS, it gains visibility among other real estate agents and buyers. This broader exposure can increase traffic to your listing, potentially leading to more offers and a higher sale price​.  Some sellers do not want their homes on the MLS because they do not want photos of their home shared widely or even to publicize the fact that their home is on the market.  However, most find that the visibility helpful, particularly because the MLS listings are picked up by multiple websites like Realtor.com, Zillow and others, thereby exponentially increasing the exposure of the listing. 

  2. Using a Yard Sign: A yard sign captures the attention of passersby, both drivers and walkers. This method can generate local interest, as neighbors might know someone looking to move into the area. It also clearly displays your agent's contact information for easy communication. ​ Some agents provide lighting to make your sign stand out at night while others provide brochure boxes or QR codes on riders.  

  3. Hosting an Open House: When your agent organizes and promotes an open house, it not only allows multiple buyers to view your home at once but also creates a sense of competition among them. This can lead to stronger offers. Open houses also provide valuable feedback from potential buyers, helping you make any necessary improvements​.   Some sellers question the value of open houses (and do their agents) but my experience is that many buyers use open houses as a way to view several homes in an afternoon without dragging their agent along. 

  4. Showcasing on the Agent’s Website: Featuring your property on your agent’s website ensures a professional presentation. This platform attracts serious buyers who are actively looking for properties and are more likely to make an offer​​.  Your experienced and professional agent can also use expose your home to more people by marketing it to their sphere and market. 

  5. Utilizing Social Media: A robust social media presence allows your agent to reach a wide audience quickly. It also facilitates easy sharing of your listing by users, extending the reach to friends and family who might be interested​.

  6. Providing Virtual Tours: Virtual tours offer convenience for buyers, especially those relocating from different areas. They can view the property anytime, increasing the likelihood of interest. This modern approach shows that your agent is leveraging the latest technology to market your home effectively​​.

In addition to these services identified by the NAR, experienced and professional agents will help you stage your home - either by bringing in new furniture or by  rearranging your existing furniture to highlight your home's best features.  Staged homes sell for more and more quickly than unstaged homes. 

By employing these strategies, your real estate agent can significantly enhance your home's visibility and attractiveness to potential buyers, helping you achieve a successful sale.

There are many tools available to market your house effectively. As NerdWallet highlights:

“A good real estate agent will have a robust plan to promote your listing in an effort to find the right pool of buyers. Adding your home to databases of available homes called multiple listing services (MLS), open houses, 3D virtual tours, professional photography, and broker tours for buyers’ agents (particularly for luxury homes) are all factors that may go into a marketing plan,”​

As a seller, partnering with a creative and experienced local real estate agent can significantly increase the visibility of your home. They can leverage these tools to attract as many potential buyers as possible.

Bottom Line

When it comes to marketing your house, working with a local real estate agent offers numerous advantages. If you’re ready to sell but unsure where to start, let's chat. A professional agent will help you navigate the process and ensure your property gets the attention it deserves.

Dorie Dillard Austin TX
Coldwell Banker Realty ~ 512.750.6899 - Austin, TX
NW Austin ~ Canyon Creek and Spicewood/Balcones

Good morning Lise,

Your post is spot on. I see some sellers that are getting short changed with the marketing of their homes. Be sure as a seller to see the marketing they agent does....look for examples....online and in print.

Jun 04, 2024 07:55 AM
Michael Jacobs
Pasadena, CA
Pasadena And Southern California 818.516.4393

Hello Lise - all real estate practitioners are not the same.  Finding the right representation for anyone looking to buy or sell is an important step.  It's a connection that can make a difference.  

Jun 04, 2024 08:10 AM
Ed Silva, 203-206-0754
Mapleridge Realty, CT 203-206-0754 - Waterbury, CT
Central CT Real Estate Broker Serving all equally

The exact method a qualified agent would get a house sold quickly. Although in the current market it is going to go quickly.

Jun 04, 2024 09:01 AM
Nina Hollander, Broker
Coldwell Banker Realty - Charlotte, NC
Your Greater Charlotte Realtor

Ah yes, Lise... the the 4 p's of old style marketing: put it in MLS, put a sign in the yard, put an ad in the paper, pray it sells. I tell all prospective clients that this is not what they need me or any agent for.

Jun 04, 2024 01:38 PM
Kathy Streib
Cypress, TX
Home Stager/Redesign

Lise- I love this! Marketing is key and even more so now!  When we were looking at homes (2004) I was impressed with an agent who had CDs of the property for buyers to take home. We could revisit the home!  (this was before all of the tech we have now) 

Jun 04, 2024 07:16 PM
Endre Barath, Jr.
Berkshire Hathaway HomeServices California Properties - Beverly Hills, CA
Realtor - Los Angeles Home Sales 310.486.1002

Loved your post may I say you are Preaching to the Choir, here:)Endre

Jun 04, 2024 08:51 PM
Brian England
Ambrose Realty Management LLC - Gilbert, AZ
MBA, GRI, REALTOR® Real Estate in East Valley AZ

The things you list are things that every agent should be doing when listing a home for sale, they should be the basic cookie-cutter recipe, haha.

Jun 05, 2024 05:47 AM
Will Hamm
Hamm Homes - Aurora, CO
"Where There's a Will, There's a Way!"

Hello Lise and you nailed it with this blog and thank you for sharing it with us here in the Rain.  Hope you are doing good for June start.

 

Jun 05, 2024 08:32 AM
Kathy Streib
Cypress, TX
Home Stager/Redesign

Jun 08, 2024 05:46 PM
Wayne Martin
Wayne M Martin - Oswego, IL
Real Estate Broker - Retired

Good morning Lise. Missed this one the first time around. Visual tours are becoming more essential as people rely more on the internet. If I were still active I would definitely use them as a bonus to all the standard marketing features. Enjoy your day.

Jun 09, 2024 04:41 AM
Pat Starnes-Front Gate Realty
Front Gate Real Estate - Brandon, MS
601-991-2900 Office; 601-278-4513 Cell

Another tip for your list: Plays well with others!

This past week, I received an offer from a snarly, sulky, rude competitor. You can guess where that sale ended...  If you're going to be in sales, learn to get along with your competition. We don't have to be adversarial to put a sale together.

Jun 09, 2024 10:35 AM
Michael J. Perry
KW Elite - Lancaster, PA
Lancaster, PA Relo Specialist

Real estate Marketing starts by identifying our most likely Buyers and how we might gain their Attention !!! 

Jun 09, 2024 05:32 PM
Kris Collis, Associate Broker
Smart Way America Realty - East Stroudsburg, PA
Professional Results you Expect 570-801-5525

Like. You'll be attracting new sellers soon as they discover here how you will promote their property and make it stand out from the rest.

Jun 09, 2024 08:42 PM
Jeff Dowler, CRS
eXp Realty of California, Inc. - Carlsbad, CA
The Southern California Relocation Dude

Hi Lise:

Yes to all this! Sellers' homes deserve strong and effective marketing no matter what the market. It should not include lousy listing photos, and inaccurate MLS information which we see pretty often.

Jeff

Jun 10, 2024 04:40 PM