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Stage to Sell: Calculating Your Home Staging ROI

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Real Estate Agent with Better Living Real Estate, LLC 9152684

Welcome to the world of home staging, where the art of design meets the science of sales! If you’re wondering whether rearranging furniture, painting walls, and adding a few throw pillows can really boost your home’s selling price, you’re in the right place. Let’s dive into how to measure the return on investment (ROI) of home staging.

Understanding ROI in Home Staging

ROI is a financial metric used to evaluate the efficiency of an investment. In home staging, it’s the percentage that tells you how much more your home sold for as a result of the staging efforts compared to what it would have sold for without it. Here’s the simple formula:

Return on Investment (ROI) Formula

The Impact of First Impressions

First impressions are everything in real estate. A well-staged home can make a property feel larger, brighter, and more inviting. It’s about creating a lifestyle that buyers aspire to have. Statistics show that staged homes sell for an average of 17% more than non-staged homes. That’s a significant margin that can translate to tens of thousands of dollars.

Quantifying the Benefits

To measure your staging ROI, start by calculating the cost of staging. This includes the stager’s fee, rental furniture, and any minor repairs or improvements. Next, determine the selling price of your staged home. Finally, estimate what your home might have sold for without staging. This can be tricky, but looking at comparable sales in your area can give you a ballpark figure.

Real-Life Success Stories

Take, for example, a home that was listed for $300,000. After investing $2,000 in staging, it sold for $330,000. Using our formula:

Example Using the Return on Investment (ROI) Formula

That’s a staggering 1400% ROI!

The Time Factor

Remember, time is money. Staged homes sell faster—often within 30 days of listing. This means less time on the market and fewer carrying costs for you.

Conclusion

Measuring the ROI of home staging isn’t just about the numbers; it’s about understanding the value of presentation. A staged home can sell faster and for a higher price, making it a worthwhile investment.

And there you have it—a comprehensive look at calculating your home staging ROI. Remember, a small investment in staging could mean a big return at closing. Happy selling!

Ready to transform your home and maximize your sale? Contact us today to schedule your professional home staging consultation!

 

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Lew Corcoran
Licensed Massachusetts Real Estate Agent
Certified Home Stager
Certified Listing Expert
Certified Real Estate Negotiator

Professional Real Estate Photographer
FAA Licensed Drone Pilot

Director, National Board of Directors,
Real Estate Staging Association (RESA)

Better Living Real Estate, LLC
15 Wall Street, #9157
Foxborough, MA 02035
O: (888) 877-8300
D: (508) 258-9658

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