When you think about marketing, does fashion come to mind? Until Thursday, June 20, 2024, I never considered what a significant role one person could do to change the fashion industry in history. By creating an effective brand, Coco Chanel remained one of the longest and most influential designers in history by dominating haute couture for almost six decades. Furthermore, long after Coco Chanel's death in 1971, the Chanel brand is still going strong.
This is what got my attention: When I learned that Annette Becker, MA, Director of the Texas Fashion Collection at Olli UNT (University of North Texas) was offering a class called "Chanel in Detail," I signed up. Did you know that weaving fabrics together to make garments and accessories with a well-known brand could change how people perceived a well-dressed professional with a recognized brand? Coco Chanel's fashions remain iconic! The world took notice. Something as simple as a "little black dress" made a positive influence on how others perceive who you are and what you have to offer to the public, world-wide!
Here is what I want to share: The classroom experience provided an excellent learning opportunity with visual examples from a Texas Fashion Collection taught by a UNT fashion educator who has been featured on PBS. As the Director walked around the room from person-to-person with one garment on a hanger or a pair of elegant shoes, I began to understand how the right brand for anyone in business requires professionalism, cognitive and critical thinking skills, including forward thinking. I saw the proof! You don't have to be a knockoff version of another person's idea. No one has to read a script verbatim written by someone else. You simply have to know the brand. You have to be the brand! Whether you're in the Real Estate industry or the Fashion industry, it's all about creating a brand that promotes quality and innovation. The secret is as simple as a "little black dress," it is all in the details and presentation.
by Patricia Feager, MBA and REALTOR®
Plagiarism and Artificial Intelligence (AI) is strictly forbidden.
Comments(17)