I haven't written a new patio home blog post in several years.
Why not?
It's not because I think blogging doesn't work.
Instead, I have total faith that blogging CAN work, and CAN continue to work long after I've written my last post about patio homes.
I did the work, and now I can sit back if I choose and wait for the next potential client.
Tick, tick, tick.
I know that if I wanted to create more contacts, I could write more niche content, but I'm more about balance in life right now than I am about writing a blog post a day. Finding clients that I want to work with is more critical than working with just any client.
Less than 2 weeks ago a potential buyer couple from out of state contacted me about POSSIBLY buying a patio home in Cincinnati. They weren't in a rush, looking to buy most likely next year. After some conversation about what they wanted and exactly where they wanted to be, including the pros and cons of the available options, the decision narrowed down to two possible communities with new construction patio homes.
Something that was very important to them is that I was not "salesy". I wasn't pushing for a quick sale, but providing key information and advice so they could make an informed decision. And part of that critical information was knowing that one of the two communities was down to a handful of lots left for building.
Was a trip to the area worthwhile?
It was, so today was the day to introduce them to both builder reps to gather information. There was no expectation that they'd be writing a contract today, but you know what can happen when someone gets all the key information they need? Sometimes they write a contract after touring model homes, looking at available lots, touring homes under construction, and realizing that exactly what they wanted was available to them. So a deposit was written and the process started to put their new patio home on lot 138 of Bel Haven.
Now here's the thing: I've never blogged about Bel Haven nor the other community we toured today. I don't put everything I know about Cincinnati area patio homes on the internet in either blog posts or IDX search pages.
But I have put more than enough information in blog posts and IDX search pages that anyone searching for Cincinnati patio homes will find us, and find us in several places. That gives potential clients the confidence to contact us for help.
And once they make that call and we have their loyalty, they have full information to ALL the patio home expertise I've gained.
I don't need new blog posts.
The old ones are getting found and doing their job.
Tick, tick, tick.
Until next Tuesday, just Ask An Ambassador if you need help,
Bill & Liz aka BLiz
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