Ask An Ambassador: Tick, Tick, Tick

Real Estate Agent with Transaction Alliance 513.520.5305 SAL.2002007747

I haven't written a new patio home blog post in several years.

Why not?

It's not because I think blogging doesn't work.

Instead, I have total faith that blogging CAN work, and CAN continue to work long after I've written my last post about patio homes.

I did the work, and now I can sit back if I choose and wait for the next potential client.

Tick, tick, tick.

I know that if I wanted to create more contacts, I could write more niche content, but I'm more about balance in life right now than I am about writing a blog post a day.  Finding clients that I want to work with is more critical than working with just any client.

Less than 2 weeks ago a potential buyer couple from out of state contacted me about POSSIBLY buying a patio home in Cincinnati.  They weren't in a rush, looking to buy most likely next year.  After some conversation about what they wanted and exactly where they wanted to be, including the pros and cons of the available options, the decision narrowed down to two possible communities with new construction patio homes.

Something that was very important to them is that I was not "salesy".  I wasn't pushing for a quick sale, but providing key information and advice so they could make an informed decision.  And part of that critical information was knowing that one of the two communities was down to a handful of lots left for building.

Was a trip to the area worthwhile? 

It was, so today was the day to introduce them to both builder reps to gather information.  There was no expectation that they'd be writing a contract today, but you know what can happen when someone gets all the key information they need?  Sometimes they write a contract after touring model homes, looking at available lots, touring homes under construction, and realizing that exactly what they wanted was available to them.  So a deposit was written and the process started to put their new patio home on lot 138 of Bel Haven.

Now here's the thing:  I've never blogged about Bel Haven nor the other community we toured today.  I don't put everything I know about Cincinnati area patio homes on the internet in either blog posts or IDX search pages.

But I have put more than enough information in blog posts and IDX search pages that anyone searching for Cincinnati patio homes will find us, and find us in several places.  That gives potential clients the confidence to contact us for help.

And once they make that call and we have their loyalty, they have full information to ALL the patio home expertise I've gained.

I don't need new blog posts.

The old ones are getting found and doing their job.

Tick, tick, tick.

Until next Tuesday, just Ask An Ambassador if you need help,

Bill & Liz aka BLiz

Posted by

Serving Warren County Ohio & Adjacent Areas

The Liz Spear Team of Transaction Alliance
Elizabeth Spear, ABR, Ohio License SAL.2002007747

William (Bill) Spear, Ohio License SAL.2004011109  Kentucky 77938
Ask for us by name if you visit the office!

Bill Direct:  513-520-5305
Liz Direct: 513-265-3004     
Fax: 866-302-8418


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Anna "Banana" Kruchten
HomeSmart Real Estate - Phoenix, AZ

Hi Bill you've done the work years ago....and to this day it continues to sprout up new clients interested in buying a patio home in the Cincinnati area.  They come to you knowing full well you are the area expert and trust begins before you even shake hands.  Congratulations on another job well done! Love it when a long range plan continues to work!

Jul 09, 2024 03:02 PM
Liz and Bill Spear

And that's part of what I love about it, I've been vetted by them before the email/phone call for initial contact.  I just have to do the work to get them what they need, but I'm almost never competing against other agents for their loyalty.  And at this point in my career, I'm not looking to do 20-30 transactions a year.  I'm bringing home more than enough to keep our furries in premium kibble :)

Jul 09, 2024 03:24 PM
Anna "Banana" Kruchten

And your fur babies love you both!  They trust you......just like the folks that call you trust you!

Jul 09, 2024 03:43 PM
Peter Mohylsky, Beach Broker
PMI. Destin - Miramar Beach, FL
Call me at 850-517-7098

Hey, bliz,  tick tock is better than tick, tick.  You can read a lot into a little noise 

Jul 09, 2024 03:44 PM
Liz and Bill Spear

I don't want to be confused with that app :)

Jul 09, 2024 05:43 PM
Alan May
Jameson Sotheby's International Realty - Evanston, IL
Hot enough for ya?

You are the best at writing those evergreen posts.

Jul 09, 2024 04:11 PM
Liz and Bill Spear

Lots of practice when I was busy making them.

Jul 09, 2024 05:44 PM
Lew Corcoran
Better Living Real Estate, LLC - East Bridgewater, MA
Real Estate Agent, Home Stager, & Photographer

Thank you, Liz and Bill, for sharing your insightful and relatable post here on the ‘Rain. Your honest account of the value of consistent blogging and the importance of providing valuable information to potential clients is incredibly inspiring and a great reminder that even occasional blog posts can still have a lasting impact.

Jul 09, 2024 04:52 PM
Liz and Bill Spear

I put out a lot of content for years, and some of them are still returning calls after more than a decade.  Evergreen posts can really help!

Jul 09, 2024 05:45 PM
Kat Palmiotti
eXp Commercial, Referral Divison - Kalispell, MT
Helping your Montana dreams take root

Excellent example of how the right posts can live on for a long time! I love that you were called by these potential buyers, that you gave the exact information they needed, took them to see the possibilities, and wrote an offer. All without being pushy! You just know the right stuff and can be found by buyers and sellers. Whoo hoo!

Jul 09, 2024 06:33 PM
Liz and Bill Spear

A couple of the comments after the contract was written: "we looked online and you had all the information we were looking for" & "we like that you're not a salesperson".  I'd mentioned to them early on that I consider my role more of a guide/sherpa.  When we looked at lots, I was pointing out the pros AND the cons of the lots. E.g. the builder may be confident that there won't be a water issue at when the neighboring homes were 3-4' higher, but I'm not as confident, and it's my clients left with potentially a major issue after moving in.  I've heard too many stories from people about long drawn out issues with builders related to water flow issues in yards, and don't want my clients to ever have that stress.  It was a good feeling to get a deal together today when none was expected.  Now the race is on, will there home be finished before my own? :)

Jul 09, 2024 06:46 PM
Dorie Dillard Austin TX
Coldwell Banker Realty ~ 512.750.6899 - Austin, TX
NW Austin ~ Canyon Creek and Spicewood/Balcones

Good evening Bill,

Another story that cements what you have been telling us over and over. Evergreen posts the work and reap the benefits.

Jul 09, 2024 07:45 PM
Liz and Bill Spear

I know I hit this topic quite a bit, but I know firsthand that it works.  Since I don't have a large sphere and our niche doesn't really get many repeat clients (patio homes are most often the last ever home purchased), having these evergreen posts out there are key to sustaining us year after year.

Jul 09, 2024 08:22 PM
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

I suppose it is a bold move to not do a blog for a while, but you had to do what you had to do to go on your journey that was yours to go on, I suppose. :

Jul 09, 2024 11:41 PM
Liz and Bill Spear

For the last few years my ActiveRain blogging has been these Tuesday Ask An Ambassador posts.  But prior to that, I blogged daily for over 10 years, with enough of those posts evergreen consumer facing that I can ease back on my blogging needs.

Jul 10, 2024 05:26 AM
Michael Elliott
Fathom Realty - Burlington Township, NJ
Burlington, New Jersey Residential Sales

I had no idea that some posts have such a shelf life.  Good to know, thank you.  I appreciate your blogging tips, they are rare on this platform.  

Jul 10, 2024 03:00 AM
Liz and Bill Spear

Michael Elliott , I have some posts that I can point to that are still bringing me potential business more than 10 years later.  Every time I get a call about Sailboat Pointe or Beacon Hill communities, I know exactly why I'm getting those calls.

Jul 10, 2024 05:27 AM
Patricia Feager, ABR,CRS,GRI,MRP
Selling Homes Changing Lives

Liz and Bill Spear 

Bill, what I liked best, and what I took as a golden nugget about your niche is you already built trust with those recent buyers who trusted you enough because they already had all the information they needed in advance. Plus, with your consistency, you made it easier for them to make an informed decision without feeling blindsided. It's obvious to me, you truly had clients who were ready, willing, and able to buy!

Kudos to you for how you run your business with excellence and consistency. For me personally, if someone proves untrustworthy, I don't want to do business with them. 

Jul 10, 2024 03:41 AM
Liz and Bill Spear

Patricia, they definitely had the foundation of knowing the general aspects from reading our content, but I did have to provide specifics on the two communities since those are both "off grid" information I keep for people once they engage me. 

And I'm the same, if a company starts off with deception, I'm not working with them.  And it seems many companies seeking real estate agent business do start with deception.

Jul 10, 2024 05:30 AM
Michael Jacobs
Pasadena, CA
Pasadena And Southern California 818.516.4393

Hello Bill (and Liz too) - while some may anticipate that mentioning tick tick tick will immediately lead to a BOOM-type reaction, that doesn't necessarily follow.  In a similar thought, there are those people who think finding a real estate agent will lead to a salesy interaction.   An exploring of the industry and those who are a part of it can hopefully discover the right match.  And that happens in so many other parts of life.  

Jul 10, 2024 05:14 AM
Liz and Bill Spear

Some posts tick tick tick and never lead to anything, others have offered me repeat business.  All pertinent posts lead to a bit better digital presence, and considering the number of clients I gain from out of area, that digital presence is essential.

I operate how I like to work.  I don't like to be pushed by sales people when I'm in a store, and don't push with clients.  Here's the information, here are the potential consequences of not acting (e.g. subdivision A will finish building before your desired timeline, so either move your timeline or risk that option going away), and then they can make an informed decision.

Jul 10, 2024 05:33 AM
Brian England
Ambrose Realty Management LLC - Gilbert, AZ
MBA, GRI, REALTOR® Real Estate in East Valley AZ

You are right about that, the information on an area doesn't change daily so it doesn't warrant new blog posts about them very often.  Older posts often catch the attention of consumers more than the freshest ones.

Jul 10, 2024 05:15 AM
Liz and Bill Spear

The main thing I have to watch for with blog posts and IDX pages is if they're about new construction communities updating as new construction completes.  For the most part, I no longer include prices or other expiring type information in posts I intend to be evergreen.

Jul 10, 2024 05:35 AM
Wayne Martin
Wayne M Martin - Oswego, IL
Real Estate Broker - Retired

Good morning Bill. You may not post but you continue to gather knowledge about what is available while your "Evergreen" posts bring you new customers. The only place "success" is found before "work" is in the dictionary. Your customers benefit from your approach. Enjoy your day.

Jul 10, 2024 05:56 AM
Liz and Bill Spear

I put in the work for years, and have been able to enjoy the results.  Low cost to keep our sites up and wait for the contacts.

Jul 10, 2024 08:29 AM
Roy Kelley
Retired - Gaithersburg, MD

Thank you very much for sharing your personal experience.

Have a productive summer.

Jul 10, 2024 06:31 AM
Liz and Bill Spear

You're welcome!

Jul 10, 2024 08:30 AM
Jeffrey DiMuria 321.223.6253 Waves Realty
Waves Realty - Melbourne, FL
Florida Space Coast Homes

I get quite a bit of traffic on my older blogs. I often get calls on restaurant reviews I wrote 3, 5 or even 10 years ago.

Jul 10, 2024 07:01 AM
Liz and Bill Spear

Getting out on the end of the long tail searches has a lot of staying power!

Jul 10, 2024 08:31 AM
Carol Williams
Although I'm retired, I love sharing my knowledge and learning from other real estate industry professionals. - Wenatchee, WA
Retired Agent / Broker / Prop. Mgr, Wenatchee, WA

Hi Bill,
This reminds me of a blog post I wrote back in 2016
Blogging: The Non-Diminishing Savings Account 

Jul 10, 2024 09:37 AM
Liz and Bill Spear

Carol, that post is right on the money.  I love the fact that I can have written posts years ago, and lead to two new construction contracts written this week and know that both found me because of niche blog posts.

Jul 10, 2024 07:45 PM
Anna "Banana" Kruchten
HomeSmart Real Estate - Phoenix, AZ

Tick Tick Tick - Zoom Zoom Zoom!


Jul 10, 2024 10:04 AM
Liz and Bill Spear

That looks a little different than the Miata we used to have :)

Jul 10, 2024 07:46 PM
Anna "Banana" Kruchten

Just a tad bigger perhaps!!  Or maybe the color? 😄

Jul 11, 2024 09:39 AM
Pat Starnes-Front Gate Realty
Front Gate Real Estate - Brandon, MS
601-991-2900 Office; 601-278-4513 Cell

I admire the work you put in years ago to be able to sit back and reap the rewards now. Evergreen and long-tail, for the win!

Jul 11, 2024 10:52 AM
Liz and Bill Spear

My favorite kind of posts!

Jul 11, 2024 07:56 PM
Doug Rogers
RE/MAX Coastal Properties - Destin, FL
Your Real Estate Resource!

That's good to know. I stepped away from blogging for, well, years. Starting from scratch in a new market has brought me back to the Rain!

Jul 12, 2024 11:44 AM
Liz and Bill Spear

The fundamentals don't go out of style.

Jul 13, 2024 07:38 AM
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

Evergreen contest is definitely winning strategy for those Barcelona much time  for  posting constantly. :)

Jul 12, 2024 11:55 PM
Liz and Bill Spear

Love evergreen posts!

Jul 13, 2024 07:38 AM