My soapbox is out & aimed at agents... A lot of you are failing to show your value. I see this alot in posts that lead with "Under Contract in 1 day!" or "Sold in 36 hours!". While it is factual that these things happen, why would anyone need an agent if it's THAT EASY???
The real story is everything surrounding that "one day" where a buyer & seller came to an agreement. The call from the seller months (or years!) ago who was thinking about selling often came about from the agent's consistent marketing efforts (direct calls, social media posts, direct mail & advertisements). The seller & agent met & divised a plan. Resources were shared to help the seller get their home ready to attract maximum market attention & top dollar! Weeks (or months or sometimes even years!) after that first meeting, the house hit the market. The one day that buyer & seller reached an agreement came about because of MANY days (& related experience & knowledge) that happened prior. And it's not over... once that agreement is in place, it's time to navigate the process of contract to closing.
Clients deserve our support throughout the entire course which means helping to collaborate with an attorney, coordinate inspections, navigate the negotiation of any inspection defects, & collaborate with the lending team and other agent. See? A successful real estate journey - true start to finish - is SO much more than one day.
The high "drop out rate" of agents (a topic for another time!) is a reflection that NOTHING happens in just one day in this business. Those who are doing it right, make it look easy. It's far from it. Using the right agent is like insurance... You don't realize the value until you don't have it.
I encourage all of those who are telling the public that things happen in "one day" to take a step back and consider ALL of the time & knowledge that was invested that made that meeting of the minds happen. The real value came from MUCH more than that one day..!
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