Legacy Letter to New Real Estate Agents
I have had letters to each of my children and their children running through my head since Carol Williams shared her beautiful idea for this challenge last month. As there are ‘raw emotions’ with each of the above, sharing publicly would not be the right thing to do. So, I chose to go a different route this week for the challenge.
Being a cheerleader for new agents has always been a passion of mine. If you’re putting forth the effort, I’ll do anything in the world to help you be successful in this business…AND I’ll be your biggest cheerleader! Here is my letter to our future real estate stars:
To Our Future Real Estate Stars,
Welcome to the incredible journey of becoming a real estate agent. This profession offers limitless opportunities and immense satisfaction. As someone who has walked this path for 20 years, I want to share some insights that have been pivotal to my success and, more important to me, my fulfillment in this business.
Integrity
Integrity is the cornerstone of our profession. Always be honest and transparent with your clients, even when it’s difficult to do so. Your reputation is built on trust; once that trust is broken, it is almost impossible to rebuild. Make decisions that you can be proud of - and those that you would stand by, if questioned about those decisions.
Dependability
Be the rock your clients can rely on. Show up on time, follow through on your promises and be there when they need you. Live by your calendar, remembering that there are many people involved in this transaction beyond you - always show up. Dependability builds trust and trust is the foundation of every successful client relationship.
Responsibility
OWN IT! Take ownership of each and every one of your actions. If you make a mistake, own it and learn from it. Be accountable in every way - not only to your clients but also to yourself and your peers. This responsibility extends to staying updated with industry laws, market trends and new technologies.
Project Management
Real estate transactions involve many moving parts. Effective project management is key. Keep organized, maintain a timeline and communicate clearly with everyone involved. Use tools and systems that help you track progress and ensure nothing falls through the cracks. Always, always, ALWAYS have a back-up plan...or two or more!
Knowledge
Don’t EVER stop educating yourself. The real estate market is ever-changing and staying knowledgeable is crucial. Attend workshops, read industry publications and learn from your peers. The more you know, the better you can serve your clients and negotiate on their behalf. Don’t be ‘holier than thou’ when it comes to new things in our business; remain open-minded as you’ll never know when something new winds up being THE key to your success.
Negotiation
Negotiation is both an art and a science. Be prepared, know your facts and understand the needs and motivations of all parties involved. Always aim for a win-win outcome, where everyone feels they’ve gained something valuable but, NEVER FORGET FOR WHOM YOU ARE WORKING. Sharpen your negotiation skills through practice and learning from each experience. Take classes and read books about negotiating. This is one of THE most important things you will need to be at the top of your trade - hands down.
Treating People Right
Respect everyone you work with – clients, peers and team members alike. Your inspectors, attorneys, surveyors, contractors and other colleagues are essential to your success. Treat them with the same respect and professionalism you expect. A harmonious team absolutely delivers the best results.
NEVER Put Anything on the Back-Burner
Real estate is a dynamic field. Delaying tasks can cost you deals and damage your reputation. Prioritize your work, manage your time efficiently and tackle issues head-on as they arise.
Show That You Care
Clients are more than transactions; they are people with hopes and dreams. Show genuine care and interest in their needs. Go the extra mile to make their real estate experience positive and memorable. When people feel cared for, they trust you and value your service.
Add Levity Every Single Day
Life is FAR too short to take everything too seriously. Humor and levity can defuse tension, build rapport and make your interactions more enjoyable. A light-hearted approach can turn a stressful situation into a manageable one and leave a lasting positive impression.
In closing, remember that this career is as much about the people as it is about the properties. This career can take you to unimaginable places; remember, make these ‘habits’ yours and the world is your oyster!
Welcome to the world of real estate. Now, go out and make a difference!
Warm regards,
Debe Maxwell
© Debe Maxwell, CRS | The Maxwell House Group | Savvy + Company | SavvyBroker@me.com | Legacy Letter to New Real Estate Agents
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