Hey, REALTORS® 🦋
Why Are You Afraid Of Change?
Or Are You?
Real estate agents might be apprehensive about change for several reasons:
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Comfort with the Status Quo: Many agents have established routines and processes that work well for them. Changing these can be daunting and disruptive, especially when put upon them vs. by their own fruition.
Technology Overload: The rapid advancement of technology in real estate, such as virtual tours, AI-driven tools, and online marketing, can be overwhelming for those not tech-savvy; generation gap cracks.
Artificial Intelligence (AI): The integration of AI in real estate can be intimidating, as it requires understanding and adapting to new systems that automate tasks traditionally done by humans, potentially changing the role of the agent...or at least that's what the impression is if you never dive in below the click-bait headlines and watercooler talk.
Market Uncertainty: Changes in the market, such as economic fluctuations, new regulations, rates, or shifts in buyer preferences and seller habits, can create uncertainty and fear about future business stability.
Competition: New entrants and innovative business models (e.g., iBuyers, teams and real estate tech startups) can threaten traditional agents' market share, making them wary of adapting.
Training and Learning Curve: Adopting new tools and strategies often requires additional time and expenses for training and learning, which can be time-consuming, expensive and challenging, especially for experienced agents set in their ways or new agents without a budget to do so.
Client Expectations: Changes in industry standards and client expectations can pressure agents to constantly adapt their approaches, which can be stressful. We've seen this in compensation alone over the last decade- the proverbial race to the bottom.
NAR Settlement Changes: Recent settlements and regulatory changes involving the National Association of Realtors (NAR) can create uncertainty and necessitate adjustments in business practices, adding to the stress and fear of change. While these are not true changes, they are certainly for agents that worked in states where there never were these standards and less empathetically for those that simply knew but avoided what now can be called the inevitable.
Understanding these fears can help in addressing them effectively, ensuring smoother transitions and continued success in the evolving real estate landscape.
"If you have a big enough WHY, you can get through any HOW!"
which is one of my favorite Viktor Frankl quotes aka the author of
"Man's Search for Meaning," Change is an opportunity to grow,
to be better or to learn something new, it's only negative if you
choose to respond to it that way.
Cover TJN
Photo 1 by Pixabay
Photo 2 by cottonbro studio
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