I made a commitment quite a few years ago to one of our ActiveRain friends to write an Ask An Ambassador post on Tuesdays. You may not see me blog about anything else, but every Tuesday I'll be here.
Each week I'm looking for a post topic.
Some weeks it's easy. There's an obvious issue in the Rain, or a how to post that could be written.
Other weeks, it's a Nope, Nope, Nope brain scramble process until I find a topic that fits my basic criteria:
1. Will it help others have a better experience in the Rain?
2. Can it help shorten the learning curve for new bloggers?
3. Can it be written in a positive manner?
4. How recently have I written about the same topic?
While it might seem that a criteria for me is also "do I have an analogy I can use to lead to the main point?", that's more a style choice than a criteria.
After a decade plus of blogging daily, I learned a few things about how to blog that worked for me and my local market. Obviously your mileage may vary, but a lot of the fundamentals will work in any location.
If you get nothing else from my series of AAA posts, I'd hope you'd get this as my primary point about blogging for business:
Providing unique and pertinent real estate content that your desired potential clients will seek is critical.
The sooner a blogger who wants business realizes that point, the shorter the time from starting blogging until potential clients make contact.
There are some topics that get a NOPE from me because while I think the central idea for the post is valid, keeping the right tone is challenging at best. Some topics people are already primed to jump on you from the top rope of the ring. E.g. I could start a conversation about politics, try to keep it civil, but the odds of that post descending into a maelstrom of verbal brutality in the comment thread is a double your money bet...so NOPE.
Last night I had an two ideas for posts, but one I just covered it similarly a few weeks ago, and other I didn't like the rabbit hole of tone that was developing, so NOPE to both.
Sometimes that best choice I can make on a blog topic (or comment for that matter) is NOPE.
I don't have the time and crayons enough to tell everyone else why they're wrong (that's a joke for the humor challenged!!).
Find the criteria that work for you to achieve your blogging goals, and adjust them as you need to.
Until next Tuesday, just Ask An Ambassador if you need help,
Bill & Liz aka BLiz
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