The other day I was reviewing my FaceBook page and came across a post by Jason Pantana (Tom Ferry acolyte) that really hit home. Where business comes from. He was talking about a new survey that shows were agents get most of their activity. Here is the post and my lead...
I think it is pretty interesting
How much do you spend on advertising... monthly?? Perhaps you should rethink that. Here is a list based upon recent interviews of where business comes from
- 9% are a personal friend
- 34% referred by friend or family member
- 6% Live near you and know you as a neighbor
- 28% Researched agent online
- 7% saw advertising
Where do you fall in the matrix?? Your leads??
There is some crossover eg. 5 & 4.
For me 100%... Re online... I have been getting excellent results with a Google Screened Business Page. I get one or two a week. Nominal cost if I convert one. One cool feature is client can call through Google and if you cant answer Google records the conversation for play back later. I had a call last Thursday about 11 am Friday at 3PM we were signed around. Screened gives you some additional credibility and of course on your business page your recommendations are right there. I convert about 50% of these leads. There are other online sources... Web Page, Yelp, FB, X , etc. etc. and so forth (to quote Yul Brynner ).
Try number 2. Im a little down on listing right now with only 6. But Im adding three more yet this month. ALL are from friends family members or past clients.
Advertising.... Im not strong on but I do a limited amount. But sometimes it takes a little thought and luck. For example a property that is easily seen from a main street or popular location Ill pay more attention to signs. If Seahawks are playing, any opens I schedule my advertising and the open around the game time.
Anyway food for thought in this constantly changing world... Im looking for a strong 3rd quarter finish and a good 4th. You??
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