Do you still send out just listed cards?
Sending out "Just Listed" cards is still a common practice in real estate, but the approach may vary depending on the target audience and marketing strategy. Here’s a look at the pros and cons of continuing this practice:
Benefits of Sending "Just Listed" Cards
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Local Awareness:
- "Just Listed" cards can help increase awareness in the neighborhood. Even if the recipient isn’t in the market to buy, they may know someone who is or become a future client.
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Branding:
- These cards help reinforce your presence in the local market. Consistently showing up in mailboxes keeps your name top of mind.
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Targeted Marketing:
- If targeted effectively, these cards can reach potential buyers who are specifically interested in the area or type of property you’re listing.
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Tangible Reminder:
- Physical cards can be more memorable than digital ads, as they provide a tangible reminder of the listing.
Drawbacks
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Cost:
- Printing and mailing can be expensive, especially if you’re sending them out for every listing.
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Digital Shift:
- With the rise of digital marketing, some potential buyers may prefer to see new listings online through email, social media, or real estate websites, which can offer more information and interactivity.
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Environmental Concerns:
- There's growing concern about the environmental impact of printed marketing materials, which could turn off some eco-conscious clients.
Current Trends
Hybrid Approach: Many realtors are now using a mix of traditional and digital marketing. For example, sending out "Just Listed" cards while also promoting the property through targeted online ads and social media posts.
Customization: Personalized or high-quality cards that offer something unique, like a QR code linking to a virtual tour or exclusive event, can stand out more than generic mailers.
Conclusion
Whether to continue sending out "Just Listed" cards depends on your overall marketing strategy, budget, and target audience. If they’ve been effective for you in the past and fit within your marketing budget, they can still be a valuable tool, especially when combined with digital efforts.
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