Video for Realtors is rapidly becoming the standard. Unlike virtual tours, video gives you the opportunity to show of a home as it really is. Not only that, you can show the community, amenities and much more.
I chuckled when I picked up the last issue of Realtor Magazine. The cover story was Join the Video Revolution referring to the rise of YouTube as a new way to advertise homes. I've been doing this for several months - and I've found that clients love it!
You can see my videos on our The POLTROCK TEAM YouTube Channel.
Video is not rocket science - and there's no monthly fees since YouTube is free. Don't try and reinvent the wheel and use an unknown video site. Go with the undisputed leader.
The biggest thing is the upfront cost - a video camera. Make sure it is a hard disc recorder. It's easier to put and store video on your PC with it. Shop around and pick one you like - be prepared. It's easy to sink in $500 in to a good one. Also, and maybe more important, is video editing software. I've been using Ulead software. Fairly easy to use and you can get fast with it once you've used it a few times.
Be prepared to stink at your first videos - mine probably still stink! ;) Have fun with it and use your imagination to create your videos - that truly is your only limit!
John Poltrock, Certified Residential Specialist - www.MyMurphy.com - www.ilovemurphy.com- Real Estate in the Mountains of Murphy, North Carolina - 877-837-3002 - The POLTROCK TEAM
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