The real estate industry is never one for remaining the same. Having been in this business now for two decades, I have seen the ups and downs, the numerous changes, and, the ever-changing forms that we use. While many are frightened with these changes, what I have learned over the years is if we are providing our clients with the "value" they need from their agent, your business will thrive.
Value most likely means different things to different people. Therefore, it is imperative that when visiting with your clients, you need to determine what their expectations for you are clearly defined. When you understand what your client needs from you, it is then you can know how you can add "value" to them.
I was recently introduced to a fabulous, healthy, non-toxic product that took the time to explain to me why purchasing and using this product was a better "value" to me. They discussed the ingredients clearly and therefore, I could determine this product addded "value" to me as I know "what" I was purchasing.
This approach made me think of the "value" that I bring to the table for my clients. This is such an important question as we all navigate the new changes to our industry. My "value" proposition is essential as I continue to work in this industry.
VALUE PROPOSITION #1:
I bring two decades of experience to this business. It is important to know that just having years in the business does not guarantee that I bring "value" to my clients. However, finding an agent who has continued to work their business will add "value" to their clients due to the sheer number of transactions performed.
VALUE PROPOSITION #2:
An agent who invests in their own business via education, designations, certifications, and, a constant sharping of their skill-set is essential. In Texas, you can look up the education for any licensed agent. Those who are investing in their business continuosly do add "value" to their clients.
VALUE PROPOSITION #3:
The art of negotiation is super important. You can sell the ice from the igloo but if you are not skilled in negotiations, you will be lacking in value to your clients. A good negotiator is seeking to find the, "win-win" while keeping their client's needs in the forefront. There are many areas to negotiation in real estate; price, repairs, compensation, contract dates, and, concessions. A top-level negotiator is an great "value" for your clients.
VALUE PROPOSITION #4:
What are the "unique" skills and talents that you bring to the table? Are you a marketing guru? Videographer? Communicator? Social media star? Podcast personality? Neighborhood specialist? And, there are so many others. Knowing your niche can and will add "value" for your clients.
So, what are you bringing to the table? This gig ain't easy and certainly isn't for the faint of heart. Make sure you know your VALUE PROPOSITION and share it with the world!
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