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Ask An Ambassador: Blogging By-Products

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Real Estate Agent with Transaction Alliance 513.520.5305 www.LizTour.com SAL.2002007747

Whoever stated "ignorance is bliss" probably had some insight into what composes "by-products" on nutrition labels on canned meats :)

But we're not talking about Spam or Vienna sausages today, but the by-products of being a regular blogger!

We heard at a real estate convention almost 20 years ago that we should be blogging (along with 10,000 other things we SHOULD be doing!).  It took some time, but somehow we stumbled across ActiveRain, signed up for an account...and promptly disappeared for 3 years before returning.

We didn't come out of the chute knowing how to blog for business, that was an evolution over time, and initial by-products of starting to blog was building relationships and gaining knowledge.  We found ActiveRain was VERY giving and members willingly shared all kinds of useful information, information you'd not expect to receive from your local market competitors even if you worked for the same brokerage.

Bit by bit our blogging approach changed.  More by-products of frequent blogging: choosing what to blog, where to get graphics, controlling tone, getting more efficient with blogging time, etc. all became more and more routine. 

Mix in some dips into niche blogging about patio homes and other forms of low maintenance living and a serious by-product:  search engine rankings on Page 1!

And in time, the shift in how to blog and gaining search ranking paid off with financial by-products:  clients.  The first call from someone wanting to buy a patio home?  Woo-hoo!  And they had a condo to sell too!

It's almost 20 years later and I've still not mastered blogging to attract listings, but the by-product of our niche blogging has been attracting buyers who sometimes have a home to sell too! 

There are more by-products to participating in this community.  Of course you can gain market knowledge of other areas, pick up on regional techniques you can use in your own market, and plenty of birthday wishes and people willing to help if times become troubling.

It's these types of by-products that keep me coming back day after day, year after year :)

Until next Tuesday, just Ask An Ambassador if you need help,

Bill & Liz aka BLiz

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Serving Warren County Ohio & Adjacent Areas

The Liz Spear Team of Transaction Alliance
Elizabeth Spear, ABR, Ohio License SAL.2002007747

William (Bill) Spear, Ohio License SAL.2004011109  Kentucky 77938
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Comments(14)

Dorie Dillard Austin TX
Coldwell Banker Realty ~ 512.750.6899 - Austin, TX
NW Austin ~ Canyon Creek and Spicewood/Balcones

Good morning Bill,

Your post covers some of the by-products of being a regular blogger. We all learn from each other and often pick up marketing techniques that work in other regions of the country and can work in your area. AR members are always willing to share their knowledge which is proved in our AR Tuesday Zoom meetings and just everyday when members reach out to each other.

Sep 03, 2024 06:13 AM
Liz and Bill Spear

I've definitely added tools (e.g. escalation clauses) that weren't common in my local market at the time, but were more widely used by other Rainers.  Mix in the Zoom meetings, other blog posts, the Q&A section, there's no end to what one can learn in the Rain if they're willing to participate fully.

Sep 03, 2024 06:48 AM
Wayne Martin
Wayne M Martin - Oswego, IL
Real Estate Broker - Retired

Good morning Bill. Participating here in the Rain is like having an encyclopedia of knowledge online along with a network of go to agents. Practical advice is nice. Thanks for your participation. It is appreciated. Enjoy your day.

Sep 03, 2024 06:24 AM
Liz and Bill Spear

Wayne, the pay it forward philosophy of this site is a huge part of the appeal for me to keep showing up.  Others helped us get started, so I always hope that I can help shorten someone else's learning curve and help them get better results with their blogging.

Sep 03, 2024 06:50 AM
Katina Hargrove 352-551-0308
Stake Your Land Realty, Inc. - Eustis, FL
Broker/Owner, SFR®, e-PRO®, GRI, AHWD, REALTOR®

Liz and Bill Spear 

I can honestly say that I am not the best a blogging either, but we keep on trying. Like Wayne Martin said, the Rain is full of knowledge. Katina

Sep 03, 2024 06:41 AM
Liz and Bill Spear

Katina, even if someone never blogged at all, IMO the Rain would still be a worthwhile place to spend time.  The learning offered by this community is fantastic.

Sep 03, 2024 06:51 AM
Jeffrey DiMuria 321.223.6253 Waves Realty
Waves Realty - Melbourne, FL
Florida Space Coast Homes

I wrote a restaurant review not too long ago. The owner of the restaurant called me, thanked me for the review and told me he wanted to buy a home. They did!

Sep 03, 2024 06:51 AM
Liz and Bill Spear

Pretty sweet!  My luck with localism type posts leaned more towards kids calling to see if they needed a chaperone for the festival, or requests for a booth at Applefest :)

Sep 03, 2024 06:56 AM
Kat Palmiotti

Wonderful Jeffrey DiMuria 321.223.6253 Waves Realty !

Sep 03, 2024 02:10 PM
Kathy Streib

Wow Jeffrey DiMuria 321.223.6253 Waves Realty I'd say that's a good by-product!!!

Sep 05, 2024 05:27 PM
Jeffrey Richman
Immediate Home Solutions - Myrtle Beach, SC
Creative Real Estate Specialist

Hi Bill/Liz,

Thank you for your post.  It appears that there is never ending 'by products' of what you should or should not be doing.

Sep 03, 2024 06:58 AM
Liz and Bill Spear

Many choices in what we can do here, and what is right for me may not work so well for another. 

Sep 03, 2024 11:08 AM
Michael Jacobs
Pasadena, CA
Pasadena And Southern California 818.516.4393

Hello Bill (and Liz too) - woulda - coulda - shoulda.  Oh, those days of yesteryear when countless things were tossed their way to real estate practitioners.  Some stuck.  Others not so much.  And for countless reasons they still exist.  And don't.  

Sep 03, 2024 07:26 AM
Liz and Bill Spear

No doubt, what could have happened if I didn't take the 3 year gap?  More digital presence earlier would have been good for our business!

Sep 03, 2024 11:08 AM
Patricia Feager, ABR,CRS,GRI,MRP
DFW FINE PROPERTIES - Flower Mound, TX
Selling Homes Changing Lives

Liz and Bill Spear 

Hi Bill! By-products in regular blogging is an interesting topic for discussion. When I got started in the business in January 2003, I heard of Rainmaking but did not really know what that meant. By 2010 I joined AR; in time I learned rainmaking had to do with building client relationships that last, leads, networking, RainCamp, meet-ups, and monthly Challenges that got me more involved with the membership. There was an AR challenge to telephone a few members and write a post about who you called and what you learned. What I wanted was to be a Rainmaker, build relationships, and network. I got that through AR.

I learned an AR member worked in the same office as myself. I soon met other members in Dallas and Fort Worth. I was very lucky, because I found a trustworthy agent in the DFW area (different Broker than mine). This person and I quickly made friends. When I had to leave the country to meet my daughter, it was an AR member who handled my business from a different office when I was gone. Not once but a few times. That person was Sharon Parisi. She was trustworthy and reliable. We remained friends for many long years. 

I learned networking is showing gratitude and maintaining trust with a willingness to help without taking advantage of each other. I did receive referrals from other AR members outside of TX too. In many ways, the by-products are the AR People in the business who you build an alliance with and can trust. 

Sep 03, 2024 01:44 PM
Liz and Bill Spear

Patricia Feager, ABR,CRS,GRI,MRP , your last point is spot on.  The people that know how to play nice in the sandbox are the people I trust and rely on.  Others have proven who they are, and whether it's here or Facebook, they get pruned from having in impact on my daily life.

One of my key lessons from this community is that brokerage doesn't matter.  It doesn't prove or disprove professionalism.  I'll send my referrals to small or big brokerages, it's the agent that I trust.

Sep 03, 2024 02:06 PM
Patricia Feager, ABR,CRS,GRI,MRP

Liz and Bill Spear -

Bill - AMEN! It's not the name of the Brokerage that counts, it's identifying who is trustworthy and who is not. Blogging on AR is working your Social Media platform, being professional at all times. You have to work it like rain water and learn how to separate the sludge from water that is safe and crystal clear. 

Sep 03, 2024 02:18 PM
Anna "Banana" Kruchten
HomeSmart Real Estate - Phoenix, AZ
602-380-4886

Bill it's been an amazing ride for all of us that participated, received a lot of help, offered a lot of assistance to other rainers and it just keeps on raining lots of good stuff! You, my friend, have been of huge assistance to me and so many others!  You're the perfect role model for the rain!

 

Featured in BananaTude!

 

Sep 03, 2024 05:10 PM
Liz and Bill Spear

I wouldn't be able to do what I do now if others hadn't helped me get started.

Sep 04, 2024 09:22 AM
Brian England
Ambrose Realty Management LLC - Gilbert, AZ
MBA, GRI, REALTOR® Real Estate in East Valley AZ

The best by-product that has come from my blogging in the Rain is being able to meet so many Rainers in person across the country!

Sep 04, 2024 05:34 AM
Liz and Bill Spear

I've met a fair number over the years, some are still here and active, others have disappeared.  Always fun to meet other Rainers!

Sep 04, 2024 09:23 AM
John Juarez
The Medford Real Estate Team - Fremont, CA
ePRO, SRES, GRI, PMN

It has been quite some time since I have posted a blog. The time required  to do so seems so in short supply. What can I give up to allow that time? Hmmmm

Sep 05, 2024 10:36 AM
Liz and Bill Spear

Sometimes the best answer is "nothing".  A lot depends on whether you need/want additional business and if blogging is the best path to getting more, or other uses of your time are better.

Sep 05, 2024 01:47 PM
Kathy Streib
Cypress, TX
Home Stager/Redesign

Hi Bill- I couldn't agree more. The by-products, or as I call them the Icing on the cake, for me have always been the community and what I learn here. I know I can pick up the phone and call you or other members if I have a question!  

Sep 05, 2024 05:32 PM
Liz and Bill Spear

There's an amazing network here, we just have to participate and tap in to get the benefits.

Sep 05, 2024 06:28 PM
Nicky Dean
Collier & Associates - Fayetteville, AR
The BEST REAL ESTATE AGENT in Northwest Arkansas

I love blogging and ActiveRain and have been doing it for some time now - I love when I get clients from blog posts I wrote 10 or more years ago... I sometimes wonder how people find it out there but it works! I love reading about other Realtors experiences as well in here. KUDOS ActiveRain - and thank YOU! 

Sep 06, 2024 07:38 AM
Liz and Bill Spear

Nicky Dean , done properly, those evergreen posts just keep working year after year.  Claiming an early spot in the search rankings for key local terms matters.

Sep 06, 2024 05:52 PM
Carol Williams
Although I'm retired, I love sharing my knowledge and learning from other real estate industry professionals. - Wenatchee, WA
Retired Agent / Broker / Prop. Mgr, Wenatchee, WA

Hi Bill,
Your post reminds me of Henry Ford when he said:
"Now, will you kindly tell me, WHY I should clutter up my mind with general knowledge, for the purpose of being able to answer questions, when I have men around me who can supply any knowledge I require?”  

We don't need to know everything. We just need to know people who can help us answer our questions or help us solve problems. That's what ActiveRain is... our own private Brain Trust.

Sep 07, 2024 08:24 AM
Liz and Bill Spear

Carol, It's been about 10 years since my brother passed away, and it was 2 Rainers (one Virginia agent, another a probate specialist) that I reached out to with questions about how my brother's home would be handled.  Their help was key to helping my brother's widow know her options.

Sep 07, 2024 08:24 PM
Hannah Williams
HomeStarr Realty - Philadelphia, PA
Expertise NE Philadelphia & Bucks 215-820-3376

Liz and Bill Spear This post is so true! It is incredible what blogging can do for the persistent blogger. 

Sep 09, 2024 01:35 PM
Liz and Bill Spear

There can be a lot of perks, it's just a matter of how we go about it.

Sep 09, 2024 06:47 PM