Hyper-Local service vendors and "The Necktie Rule"

Real Estate Broker/Owner with Realty Arts NC Broker License #235526

Had a couple of laughs today, and was reminded of all the fun we had with, "Hey!  Are we idiots...?"

Hal and I were talking today about how I decided his company would be a good fit for workng on my real estate website.

Way back when, I had told him that it was a great example of decision-making influenced by feasibility of invoking "The Necktie Rule."

Hal:  "The Necktie Rule?"

Me:  "That's right.  'The Necktie Rule.'  You are a Cary vendor, hyper-local to me.  If I'm unhappy, within 10 minutes, I can walk to your house, and have my meat hook wrapped around your necktie."

Him: quietly: "oh..."  (You know, ever since then, whenever I meet Hal, he never has a tie on.  Always something like a crew neck T-shirt.  Sometimes a spiked leather collar.) 

This all came up when we were discussing logistics of upgrading my IDX solution today, and how and when it may be implemented.  Hal muttered something about some other vendors being a pain to coordinate with.  I said, "NO PROBLEM!  He lives in the same town with your guy.  'The Necktie Rule.'  Just in case he knows about it, tell your guy to carry a tie with him when he goes over."  (I dunno.  It might be like the gun studies, that an amateur with a necktie may be more likely to have the tie turned against himself, or something....)

Well, heck, this time Hal was all over "the Necktie Rule" with glee.  I guess it is much more fun to contemplate invoking the Necktie Rule, than to contemplate being on the receiving end of invocation of it.  "More blessed to give than to receive, and all that." 

Using local NC vendors as much as possible is still my desire.  Community support.  Human interaction. Personal touch.  And... Hal offered to buy me lunch again.  Probably not a formal affair, with neckties and all.  Still, life is good.

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Scan the QR Code with your Smartphone to Email MeQR CodeMike Jaquish, REALTOR®

919-880-2769 www.RealtyArts.com

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Independent Broker/Owner, Realty Arts

130 Towerview Court,

Cary, NC


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Marchel Peterson
Results Realty - Spring, TX
Spring TX Real Estate E-Pro

Mike, I just ordered my new business cards with a gal who is in my Business Women's group.  She referred the photographer I used and helped me design the cards.  I'm excited to get them and it was all done locally.

Jul 09, 2008 03:34 PM #1
Mike Jaquish
Realty Arts - Cary, NC
919-880-2769 Cary, NC, Real Estate


Good Job!  How did it feel to know you were helping local friends and neighbors?

(Do these ladies wear neckties, just in case?)

Jul 09, 2008 03:40 PM #2
Patricia Kennedy
RLAH Real Estate - Washington, DC
Home in the Capital

Mike, cute posts!  I like doing business with people who laugh when I say, "It's OK!  I know where your live!"

Jul 09, 2008 03:47 PM #3
Susie Blackmon
Ocala, FL
Ocala, Horses, Western Wear, Horse Farms, Marketing

What is the RED necktie rule?

Jul 09, 2008 07:04 PM #4
Mike Jaquish
Realty Arts - Cary, NC
919-880-2769 Cary, NC, Real Estate


Yes, the "I know where you live" concept is clearly a component of "The Necktie Rule."


Red Neckties RULE!  LOL

Jul 09, 2008 09:34 PM #5
Stanton Homes
Stanton Homes - New Home Builder - Raleigh, NC
Design/Build Custom Home Builder in North Carolina

Mike - I hadn't heard of the necktie rule.  Thanks for the laugh!

Jul 10, 2008 12:23 AM #6
Mike Jaquish
Realty Arts - Cary, NC
919-880-2769 Cary, NC, Real Estate


We serve when we disseminate wisdom.  Or something...

Jul 10, 2008 05:14 AM #7
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