The Free 12 Month Done-For-You Strategic Marketing Plan

A Free 12-Month Done-For-You Strategic Marketing Plan is a detailed roadmap that helps a business or professional systematically grow their visibility, lead generation, and sales over the course of a year. Here's an outline of what it could look like, particularly for someone in real estate or related industries:

Month 1: Market Research and Goal Setting

• Define your target market (demographics, psychographics).
• Analyze competitors and local trends.
• Set measurable goals (e.g., 20% increase in leads, 15% increase in sales).

Month 2: Branding & Messaging

• Ensure your branding (logo, website, social media profiles) is cohesive and professional.
• Develop key messaging that speaks directly to your target audience’s pain points and desires.

Month 3: Content Calendar Creation

• Plan your content for the year (social media posts, blog articles, email newsletters).
• Focus on educating your audience about the market and solving their problems.

Month 4: Website Optimization & SEO

• Make sure your website is fast, mobile-friendly, and optimized for search engines (SEO).
• Create or improve landing pages designed to convert visitors into leads.

Month 5: Social Media Strategy

• Choose 2-3 key social media platforms where your audience is most active.
• Begin posting regularly (3-4 times per week) with engaging content—market updates, client testimonials, tips for buyers and sellers.

Month 6: Email Marketing Setup

• Build and segment your email list (e.g., buyers, sellers, investors).
• Create automated email sequences (e.g., welcome series, follow-ups, newsletters).

Month 7: Lead Magnet Development

• Create free resources (guides, checklists, eBooks) that potential clients can download in exchange for their email addresses.
• Promote these lead magnets on your website and social media.

Month 8: Paid Advertising (Facebook, Google)

• Launch your first paid ad campaign targeting your key demographics.
• Focus on driving traffic to landing pages that convert (e.g., for a free home valuation or market report).

Month 9: Client Referral Program

• Set up a referral program that rewards past clients for sending you new leads.
• Promote it via email and during client meetings.

Month 10: Video Marketing

• Start creating video content—virtual home tours, Q&A sessions, neighborhood spotlights.
• Post these on YouTube, your website, and social media.

Month 11: Retargeting Campaigns

• Run retargeting ads to people who’ve visited your website but haven’t converted yet.
• Use these to remind prospects about your services or offer them special deals.

Month 12: Review & Adjust

• Review your marketing performance data from the past year.
• Identify what worked best and make adjustments to your strategy for the next 12 months.